【Remarkable Achievement】TSK Sanin Chuo Television's EC Site "TAKUMI no Ippin / Rakuten Market Store" Selected for the Second Time as a Prefectural Winner (Shimane Prefecture) in the "Rakuten Shop of the Month: Best Shop for May 2026" Awards

TAKUMI no Ippin / Rakuten Market Store," the e-commerce business operated by TSK Sanin Chuo Television (Headquarters: Matsue City, Shimane Prefecture; President and CEO: Choei Tabe; hereinafter "TSK"), has been awarded the Prefectural Prize (Shimane Prefecture) in the "Rakuten Shop of the Month: Best Shop for May 2026" awards at Rakuten Market, one of Japan's largest online shopping malls. This marks the second time the store has received this honor, following its previous win in August last year.

"TAKUMI no Ippin / Rakuten Market Store": https://www.rakuten.co.jp/tsk8-shop

Award-Winning Product: "Grilled Eel from Kagoshima Prefecture"

【Sales Performance】Sales volume more than doubled within just one month—and growth continues to rise sharply!

Immediately after its launch, the product exceeded expectations, surpassing 500 units sold in May 2026. Momentum continued to build, with over 1,000 units sold in June 2026—more than 200% of the previous month's volume. Receiving daily praise from customers, this product has rapidly become the most popular hit item at "TAKUMI no Ippin / Rakuten Market Store."

◎ Product Page: https://item.rakuten.co.jp/tsk8-shop/ti25055/

◎ Key Features of "Grilled Eel from Kagoshima Prefecture"

Sourced exclusively from live eels supplied by designated producers in Kagoshima Prefecture—one of Japan's top eel farming regions. Crafted with meticulous care, this grilled eel boasts a melt-in-your-mouth texture and a rich, aromatic house-made sauce.

The "Professional Touch" Behind Its Deliciousness and Trustworthiness

The secret to its exceptional flavor lies in traditional manufacturing processes:

【Slow and Thorough White-Grilling】

Extended white-grilling removes excess fat gradually, creating a clean base that allows the sauce to adhere perfectly and ensures a pleasant aftertaste.

【Visual Inspection by Skilled Craftsmen】

Each eel is individually inspected after white-grilling, with bloodlines and impurities carefully removed. This extra step delivers a clean, refined taste.

【Patented Steaming Process】

Steamed slowly on a dedicated 90-meter-long line, this process eliminates individual variations in the eels, resulting in consistently plump, tender, and uniformly cooked fillets.

【Three-Stage Basting and Grilling with Secret Sauce】

The special grilling sauce is applied and grilled three times, finishing with a final coat of exclusive finishing sauce. This creates layers of rich aroma and deep umami.

【Easy Preparation! Instantly Elevate Your Dining Table】

Simply heat in the microwave or hot water—no additional preparation needed. Its soft texture makes it safe and enjoyable for elderly individuals and children alike.

【Service Enhancement】Improved Customer Satisfaction: Launch of "Gift Packaging" and "Fastest Next-Day Delivery"

To further enhance service quality, we have upgraded our logistics system. We've partnered with a new 3PL warehouse capable of gift packaging, enabling flexible responses to seasonal demand such as Father's Day. Additionally, we've achieved "fastest next-day delivery," significantly reducing delivery lead times. *Delivery speed may vary depending on destination, order time, and inventory availability. We now offer a more convenient and satisfying shopping experience—"delivered quickly when you need it" and "ready to give as a gift."

About "TAKUMI no Ippin": A Broadcasting Company's E-Commerce Initiative

"TAKUMI no Ippin" is an e-commerce shop operated by TSK Sanin Chuo Television, leveraging the media company's extensive information network and expert curation skills to deliver carefully selected "truly exceptional products" from the San'in region and across Japan.

Beyond simple product sales, we utilize expertise gained from TV program production to share producers' passion and the stories behind each product with customers nationwide. This award reflects the high trust and recognition our efforts to "connect producers and consumers" have earned from customers.

【Message from TSK Sanin Chuo Television】

We are deeply honored to receive the "Rakuten Shop of the Month" award for the second time. We sincerely thank our loyal customers and the dedicated producers who provide us with outstanding products. TSK Sanin Chuo Television will continue to discover and deliver the region's finest specialty products to dining tables across Japan, bringing smiles to families while contributing to regional revitalization and economic growth through our e-commerce initiatives.

【Comment from Mr. Matsuda, TSK Sanin Chuo Television】

Our store has delivered delicious foods from the rich San'in region—proudly shared by Shimane and Tottori Prefectures—as well as carefully selected culinary delights from across Japan. We are deeply honored to be selected for the second time as a recipient of the prestigious "Rakuten Shop of the Month" award as a store based in Shimane Prefecture. Receiving such high recognition again among countless stores brings us immense joy. We extend our heartfelt gratitude to our loyal customers and all partners who continue to provide exceptional food products.

"My passion lies in discovering hidden gems from lesser-known regions—ingredients that embody the producers' dedication and stories, possessing true, untapped value. I strive to refine and polish these treasures, transforming them into exceptional products that shape the future of cuisine. I aim to deliver their brilliance not only to dining tables across Japan but also to the world, bringing fresh energy to the communities behind them and lighting hope for the future. The "Grilled Eel from Kagoshima Prefecture" we launched is exactly such a product—a beacon of hope embodying this vision. Moving forward, I will continue pursuing the infinite possibilities of food and sharing these moments of inspiration with as many people as possible."

※Profile of Mr. Matsuda

Sanin Chuo Television Broadcasting Co., Ltd.

Regional Creation Business Division, e-Business Department, Merchandiser

Over 20 years of experience in product development. Formerly served as a planner at a major comprehensive mail-order company (listed on the Tokyo Stock Exchange Prime Market), producing numerous successful products. Later joined a commerce venture operated by a Tokyo-based key private broadcaster with nationwide networks, where he served as a producer overseeing the entire business chain—from TV program production and strategy to marketing, product development, logistics, payment, and customer service—leading multiple projects. At TSK Sanin Chuo Television, he currently leads e-commerce initiatives, leveraging his extensive expertise.

【About Sanin Chuo Television Broadcasting Co., Ltd.】

Sanin Chuo Television Broadcasting Co., Ltd. (TSK Sanin Chuo Television) launched in 1970 and serves Shimane and Tottori Prefectures as an affiliate of the Fuji Television Network. Beyond media operations, we position ourselves as a "regional creation company"—a company that "also runs a TV station"—actively challenging ventures across diverse industries.

【Inquiries Regarding This Announcement】

Sanin Chuo Television Broadcasting Co., Ltd., Regional Creation Business Division, e-Business Department

Contact: Matsuda

140-1 Mukaijima-cho, Matsue City, Shimane 690-8666

TEL: 0852-31-0112

FAX: 0852-27-3233