"Rakuten Point Card" Now Available at All Stores of Apparel Brands "AVIREX" and "BEAVER"
TSI Holdings Inc., in partnership with Rakuten Payment, Inc., has announced that the "Rakuten Point Card" common point service will be available at all "AVIREX" and "BEAVER" apparel stores starting today. This allows customers to earn and use points on purchases, while TSI aims to strengthen its data marketing by leveraging Rakuten's robust customer base.
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- 📰 Published: May 18, 2026 at 19:00
- 🔍 Collected: May 18, 2026 at 10:31
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TSI Holdings Inc. (hereinafter "TSI Holdings") and Rakuten Payment, Inc. (hereinafter "Rakuten Payment") announce that the common point service "Rakuten Point Card" will be available at all stores of the apparel brands "AVIREX" and "BEAVER" starting today. With this implementation, users can present their "Rakuten Point Card" (Note 1) at the time of payment in stores to earn 1 "Rakuten Point" for every 200 yen (excluding tax) spent, and can use accumulated points as 1 point equals 1 yen. Furthermore, by presenting both the "mix.tokyo Members" (Note 2) member barcode from TSI Group's membership service and the "Rakuten Point Card," customers can earn both "m.t Points" (Note 2) and "Rakuten Points." TSI Holdings has been deepening its collaboration with the Rakuten Group, having introduced the cashless payment service "Rakuten Pay" from May 2023, the "Rakuten Point Card" in multiple brands including "NANO universe" from August of the same year (Note 3), and joining the fashion e-commerce site "Rakuten Fashion" operated by Rakuten Group, Inc. from October 2024. By introducing the "Rakuten Point Card" to "AVIREX" and "BEAVER," it will be possible to further strengthen data marketing and sales promotion measures. It also aims to further deepen the collaboration with the Rakuten Group, which has a strong customer base of over 100 million members, to expand the overall user base, primarily new customers, increase sales, and improve services for users. TSI Holdings and Rakuten Payment will continue to strive for further convenience and satisfaction for users. (Note 1) This applies to "Rakuten Point Card," "Edy-Rakuten Point Card," apps equipped with the "Rakuten Point Card" function, and the barcode on the back of the "Rakuten Card." For details on the "Rakuten Point Card" function, please check the following page. https://pointcard.rakuten.co.jp/guidance/?l-id=rpoint_top (Note 2) For details on "mix.tokyo Members" and "m.t Points," please check the following page. https://mix.tokyo/pages/members (Note 3) The brands that have introduced "Rakuten Point Card" are as follows: "NANO universe," "PEARLY GATES," "PROPORTION BODY DRESSING," "FREE’S MART," "NATURAL BEAUTY BASIC," "N. Natural Beauty Basic*," "JILL by JILL STUART." [About Rakuten Payment, Inc.] https://payment.rakuten.co.jp/ Rakuten Payment, Inc. was established in April 2019 as a company within the Rakuten Group that develops services centered on payments and marketing. It operates "Rakuten Pay," which won first place in "Customer Satisfaction" for the third consecutive year in the QR code payment category of the 2025 2nd Japan Customer Satisfaction Index survey (Note), a first in the survey's history. It also operates "Rakuten Point Card," "Rakuten Check," and "Rakuten Pay" for in-store payments. Additionally, Rakuten Edy, Inc., a subsidiary of Rakuten Payment, operates "Rakuten Edy" and "Rakuten Cash." We provide user-friendly, convenient, and secure payment services to users, and a wide range of payment services tailored to the industry and business type, as well as business support through data-driven marketing programs, to merchants. (Note) First to win "Customer Satisfaction" 1st place for 3 consecutive years in the QR code payment category of the "JCSI" customer satisfaction survey (as of July 30, 2025). 2025 2nd Japan Customer Satisfaction Index survey: https://www.jpc-net.jp/research/detail/007477.html *Company names, product names, and service names mentioned are registered trademarks or trademarks of their respective companies. [About TSI Holdings Inc.] https://www.tsi-holdings.com/ TSI Holdings was established in 2011 through the business integration of Tokyo Style Co., Ltd. and Sanei-International Co., Ltd. With over 50 brands, it has unique strengths such as a broad business portfolio, diverse sales channels, and contact points with customers of all genders and ages. In April 2022, it set its purpose as "Creating global empathy and social value with the power of fashion entertainment," aiming to become a fashion entertainment creation company that anticipates the trends of the times. Rakuten Payment, Inc. Public Relations Office E-mail: payment-pr-team@mail.rakuten.com [Contact Information] TSI Holdings Inc. Corporate Strategy Department, Finance and Public Relations, IR Section E-mail: mag@tsi-holdings.com