New Balance Golf Launches Summer 2026 Collection from Friday, April 24, Offering Golf Styles that Enhance Visual and Functional Performance under the Theme 'REFLECTIVE'

TSI Inc. (Headquarters: Minato-ku, Tokyo; President: Tsuyoshi Shimoji), which operates the licensed golf apparel brand 'New Balance Golf', is pleased to announce the launch of its Summer 2026 collection starting Friday, April 24. Born in Boston, Massachusetts in 1906, New Balance entered the golf category in the 2017 Spring/Summer season. The theme for the New Balance Golf 2026 Spring/Summer season is 'REFLECTIVE'. Under the brand's belief of 'The Craft of New Balance' and centered on craftsmanship that 'always aims for the best', this season approaches the keyword 'REFLECT' from multiple angles, such as 'light reflection', 'depiction of the water surface', and 'heat insulation'. As a global athletic brand, it enhances player performance both visually and functionally. New Balance Japan, Inc. plans the footwear, while TSI Inc. plans the apparel and accessories. Together, they have built the golf category, which will celebrate its 10th anniversary in 2026. Styling Image for Summer <4> April Theme “Play Cool” A sporty design unique to New Balance. Combines functionality using mesh and heat-insulating materials. <5> May Theme “Easy Sports” Proposing products with eye-catching all-over patterns and bold graphics. Overcome the severe heat with cooling touch materials. <2026 Summer Collection Stores & Online Store> New Balance Shinsaibashi TEL: 06-4300-3391 New Balance Golf Odakyu Department Store Shinjuku TEL: 03-6304-5636 New Balance Golf Matsuzakaya Nagoya TEL: 052-212-8258 New Balance Golf Hanshin Umeda Main Store TEL: 080-9584-9723 New Balance Golf Daimaru Umeda TEL: 06-6450-8996 New Balance Golf Hakata Hankyu TEL: 080-8177-9468 New Balance Golf Iwataya Main Store TEL: 092-401-0895 the HOUSE Ginza TEL: 03-6264-6925 the HOUSE Sapporo TEL: 011-210-7778 the HOUSE Hiroo TEL: 03-3442-1591 New Balance Golf Official Online Store: https://mix.tokyo/pages/newbalancegolf * Please check the official shop websites for business hours and regular holidays. * Inventory availability varies by store. In addition, some items may not be available at certain stores. ▼ New Balance Golf Official Online Store: https://mix.tokyo/pages/newbalancegolf ▼ New Balance Golf Official Instagram: @newbalancegolf_japan https://www.instagram.com/newbalancegolf_japan ▼ About New Balance Headquartered in Boston, Massachusetts, New Balance's purpose is to empower people through sport and craftsmanship to create positive change in communities around the world since its founding in 1906. New Balance employs 14,000 people globally and reported worldwide sales of $9.2 billion in 2025. New Balance owns five athletic footwear factories in New England, USA, and one in Flimby, UK. New Balance MADE in U.S.A. footwear contains a domestic value of 70% or more and makes up a limited portion of our US sales. For more information on New Balance, please visit https://shop.newbalance.jp. ▼ New Balance Japan Official Facebook: https://www.facebook.com/NewBalanceJapan/ ▼ New Balance Japan Official X @newbalance_jp: https://x.com/newbalance_jp ▼ Member Service 'myNB' https://shop.newbalance.jp/guide-mynb.html TSI Holdings Co., Ltd. TSI Holdings Co., Ltd. develops and operates ladies' and men's apparel, sports, street casual, and outdoor clothing brands.