Hello Kitty's Friend "Tiny Chum" Collaborates for the First Time with "JILL by JILL STUART"!
JILL by JILL STUART announces its first collaboration with Sanrio's popular character "Tiny Chum." Three types of items—a cardigan, tote bag, and pouch charm—will be released in six colors inspired by Tiny Chum, aiming to attract new customer segments with items that combine cuteness and functionality.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 19:00
- 🔍 Collected: April 24, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 15:30 (4h 58m after Collected)
JILL by JILL STUART, developed by TSI Co., Ltd. (Minato-ku, Tokyo; Representative Director and CEO Takeshi Shimoji), is launching its first collaboration items with Sanrio Co., Ltd.'s popular character "Tiny Chum," a friend of Hello Kitty.
The lineup includes three types: a cardigan, tote bag, and pouch charm. All three items will be available in six colors inspired by the character.
[Special Website]
https://mix.tokyo/blogs/feature/260424-jj-topics-tinychum
Introducing the Items
Tiny Chum Collaboration Tote ¥12,980 (tax included)
This heartwarming collaboration features "Tiny Chum," Hello Kitty's friend. The design is special and unique to this collaboration, with Tiny Chum embroidered in different poses. Attention to detail is added with handles and satin ribbons in colors inspired by Tiny Chum and its siblings. The vertical silhouette offers high storage capacity, making it a practical size that can accommodate B4-sized documents and even fans. It comes with an original lining, inner pockets, and a pet bottle holder, making it versatile for daily use and outings. This special collaboration tote bag combines cuteness and functionality.
Tiny Chum Collaboration Heart Pouch Charm ¥6,930 (tax included)
This adorable heart-shaped pouch charm is inspired by "Tiny Chum." Its gusseted design offers practicality, allowing for neat storage of small items and cosmetics. The zipper pull features an epoxy part adorned with the faces of Tiny Chum's siblings, adding a special detail unique to this collaboration.
Tiny Chum Mini Cable Cardigan Top ¥12,100 (tax included)
This short-sleeved knit cardigan is part of the "Tiny Chum" collaboration. It comes in six colors inspired by Tiny Chum. The knit colors are chosen to be easy to coordinate, incorporating Tiny Chum into everyday wear. The contrasting lines on the neckline and cuffs are key design points.
"Tiny Chum" Official Website
https://www.sanrio.co.jp/characters/tinychum/
About JILL by JILL STUART
Launched in the Autumn/Winter 2008 season.
With the brand purpose of "For a more brilliant tomorrow than today," it offers items that allow individuals to express their true selves. Currently, it operates 17 stores nationwide (as of April 24).
[Contact for this matter]
JILL by JILL STUART
TEL: 03-5785-6455
The lineup includes three types: a cardigan, tote bag, and pouch charm. All three items will be available in six colors inspired by the character.
[Special Website]
https://mix.tokyo/blogs/feature/260424-jj-topics-tinychum
Introducing the Items
Tiny Chum Collaboration Tote ¥12,980 (tax included)
This heartwarming collaboration features "Tiny Chum," Hello Kitty's friend. The design is special and unique to this collaboration, with Tiny Chum embroidered in different poses. Attention to detail is added with handles and satin ribbons in colors inspired by Tiny Chum and its siblings. The vertical silhouette offers high storage capacity, making it a practical size that can accommodate B4-sized documents and even fans. It comes with an original lining, inner pockets, and a pet bottle holder, making it versatile for daily use and outings. This special collaboration tote bag combines cuteness and functionality.
Tiny Chum Collaboration Heart Pouch Charm ¥6,930 (tax included)
This adorable heart-shaped pouch charm is inspired by "Tiny Chum." Its gusseted design offers practicality, allowing for neat storage of small items and cosmetics. The zipper pull features an epoxy part adorned with the faces of Tiny Chum's siblings, adding a special detail unique to this collaboration.
Tiny Chum Mini Cable Cardigan Top ¥12,100 (tax included)
This short-sleeved knit cardigan is part of the "Tiny Chum" collaboration. It comes in six colors inspired by Tiny Chum. The knit colors are chosen to be easy to coordinate, incorporating Tiny Chum into everyday wear. The contrasting lines on the neckline and cuffs are key design points.
"Tiny Chum" Official Website
https://www.sanrio.co.jp/characters/tinychum/
About JILL by JILL STUART
Launched in the Autumn/Winter 2008 season.
With the brand purpose of "For a more brilliant tomorrow than today," it offers items that allow individuals to express their true selves. Currently, it operates 17 stores nationwide (as of April 24).
[Contact for this matter]
JILL by JILL STUART
TEL: 03-5785-6455