Tokyo System House Acquires Core Golf Course System Business from GDO, Accelerates DX Promotion with Strategic Partnership

Tokyo System House Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Tomoyuki Hayashi; hereinafter 'TSH'), a system integrator, has decided to acquire the golf course core system 'Yardage Club' business from Golf Digest Online Inc. (Headquarters: Shinagawa-ku, Tokyo; President: Nobuya Ishizaka; hereinafter 'GDO'). In conjunction with this business transfer, both companies will establish a strategic partnership to strengthen future collaboration.

TSH will focus on improving golf course operations and on-site experience quality, while GDO will focus on enhancing customer experience design in the web domain. Through this partnership, they aim to build an integrated customer experience.

(Photo left to right: Tomoyuki Hayashi, President of Tokyo System House; Yudai Yoshikawa, Vice President of Golf Digest Online)

Background

In recent years, DX (Digital Transformation) has accelerated in the golf course industry, highlighting changes such as increased web reservation ratios, sophisticated online customer acquisition, and the importance of a seamless digital experience from pre-visit to post-visit. As a result, core systems are now required to have higher levels of integration with reservation platforms, complex real-time data processing, and reliability to support stable on-site operations.

Under these circumstances, combining TSH's development and operational capabilities (including its golf course core system 'SwingClub-CLOUD') with GDO's policy of strengthening customer experience design in the web domain was deemed optimal for both golf courses and golfers, leading to the decision to acquire this business.

TSH will maintain a stable operational system to ensure existing 'Yardage Club' customers can continue to use the service with confidence, while leveraging its field experience and development capabilities to further promote DX across the golf industry.

Roles and Future Directions

TSH Focus Areas

Leveraging its track record in providing golf course core systems and insights from field operations, TSH will take responsibility for improving on-site operations and golfer experience quality. Through the following initiatives, it will drive value enhancement from the on-site operations side:

- Efficiency of golf course management (including cloud adoption) - Improvement of customer service quality by on-site staff - Refinement of the playing experience within golf courses

GDO Focus Areas

GDO will focus on improving customer experiences in the web domain both outside and inside golf courses, advancing user experience design. Across a series of online touchpoints from pre-visit to post-visit, it aims to enhance value:

- Enhancement of digital experiences before visiting (search, booking, information acquisition) - Improved convenience during play through digital support and data utilization - Strengthening online touchpoints for post-visit community building and repeat visits

Value Creation through Collaboration (Vision)

By seamlessly connecting 'digital experiences outside the golf course' with 'on-site experiences inside the golf course,' they will provide a consistent customer experience from pre-visit to post-visit. This collaboration leveraging both companies' strengths will contribute to improved customer attraction, operational efficiency, and continuous customer satisfaction.

Future Initiatives

Going forward, they will steadily promote initiatives in each area while gradually strengthening collaboration and verification. They aim to evolve the overall service through continuous improvement and optimization, not limited to individual functions or measures.

Business Transfer Overview

Transferor: Golf Digest Online Inc.

Transfer Date: July 1, 2026

Target Business: All Yardage Club related businesses (core system operation and related services)

Comments from Each Company

Tomoyuki Hayashi, President of Tokyo System House Co., Ltd.

'Through the acquisition of the Yardage Club business, we will further strengthen the provision of field-rooted products and services as a 'strategic IT partner that stays close to customers,' and strive to improve quality. We will also create new value by integrating on-site operations with digital experiences, contributing to improved convenience and satisfaction for our customers.'

Yudai Yoshikawa, Vice President of Golf Digest Online Inc.

'Even after the business transfer, both companies have concluded a strategic partnership to cooperate in the evolution of the core system domain. Going forward, we will focus more on the digital domain that supports the overall golf experience, leveraging our strengths, and by combining the power of both companies, we aim to create new valuable experiences for both golf courses and golfers.'

Company Overview

About Tokyo System House Co., Ltd.

Location: 8-4-13 Nishigotanda, Shinagawa-ku, Tokyo, Gotanda JP Building 6F

Representative: Tomoyuki Hayashi, President

URL: https://www.tsh-world.co.jp/

About Golf Digest Online Inc. (GDO)

Headquarters: 2-10-2 Higashigotanda, Shinagawa-ku, Tokyo, Higashigotanda Square 8F

Representative: Nobuya Ishizaka, President

URL: https://www.golfdigest.co.jp

[Media Inquiries]

Tokyo System House Co., Ltd. Public Relations

E-mail: pr_info@tsh-world.co.jp

*Company and product names are trademarks or registered trademarks of their respective owners.