[Exclusive Survey] 90% of Business Professionals Experience 'Intense Sleepiness' After Lunch/Snacks. New 'BRAIN PRO' Conditioning Protein Bar Launches in May to Help You Survive the '14:00 Demon'.
tryX will launch 'BRAIN PRO', a conditioning protein bar with under 5g of sugar and purely plant-based ingredients, in mid-May 2026, targeting the afternoon productivity slump faced by business professionals.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 18:00
- 🔍 Collected: April 23, 2026 at 09:31
- 🤖 AI Analyzed: April 24, 2026 at 04:23 (18h 51m after Collected)
tryX Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director: Takuji Sekiya; hereinafter 'tryX') conducted a 'Fact-Finding Survey on Snacking at Work and Performance' among 602 business professionals nationwide. This was in preparation for the development of 'BRAIN PRO', a conditioning protein bar for deep workers scheduled for release in mid-May 2026.
The survey revealed that many business professionals suffer from a drop in performance in the afternoon. When snacking to combat this, they face a strong dilemma, compromising between the 'high sugar/calorie content' and 'feelings of guilt'. Through 'BRAIN PRO', tryX proposes a guilt-free, smart nutritional intake and a 'Well-pa' (Wellness Performance) eating habit as a new alternative to this modern-day challenge.
Survey Summary
[The 14:00 Demon] Nearly half of business professionals (44.7%) feel the greatest drop in concentration and sleepiness between 2:00 PM and 3:00 PM.
[The Snacking Dilemma] While coffee and sweets are mainstream for refreshing snacks, about 90% (87.2%) 'experience intense sleepiness or sluggishness after lunch/snacks'. While seeking a temporary refresh through quick sugar or caffeine intake, the subsequent sudden disruption in physical condition remains a major issue.
[Compromise and Guilt] About 70% are dissatisfied with their current snacks. The top 3 reasons are 'Too high in sugar/calories (28.7%)', 'Gets hands dirty/concerns about smell (23.1%)', and 'Feeling guilty (22.1%)'.
The 'Vicious Cycle of Snacking' Modern Business Professionals Fall Into
1. The '14:00 Demon' that drops daily productivity
When asked about the time during work when they most feel 'loss of concentration' or 'intense sleepiness/sluggishness', the largest group (44.7%) answered 'between 2:00 PM and 3:00 PM'. It has become evident that maintaining one's condition during this post-lunch period is a common challenge that affects individual productivity and, by extension, the vitality of the entire organization.
2. The dilemma where snacking for a refresh causes further slumps
When asked what they often consume when they want to boost concentration, 'Coffee (unsweetened)' (48.8%) was the most popular, followed by 'Teas' (35.2%), 'Sweetened coffee/tea' (27.9%), and sweets like 'Chocolate'.
However, 87.2% of all respondents answered that they 'have experienced intense sleepiness or sluggishness after lunch or snacks'. This suggests that even when seeking a temporary refresh via sugar or caffeine, the sudden post-meal physical disruption (sleepiness and sluggishness) is not resolved, and they cannot escape the afternoon performance drop.
3. Inescapable 'Guilt' and 'Compromising on Health'
When asked about 'concerns or compromises' regarding the snacks they currently eat, the top response was 'Too high in sugar or calories' (28.7%), followed by 'Gets hands/desk dirty or smells when eating' (23.1%), 'Feeling guilty' (22.1%), and 'Doesn't keep me full; I get hungry again quickly' (21.9%).
This reveals the stark reality of business professionals working with a gap between their consciousness and actions: 'I really want to choose something healthy, but I compromise by prioritizing convenience and habit in the office.'
Smart Food Without Compromise Proposed by 'BRAIN PRO'
The survey found an extremely high latent need for a new snack that balances 'consideration for the body' with 'convenience and satisfaction at work' to support condition maintenance in the afternoon.
'BRAIN PRO', launching in mid-May 2026, is a 'conditioning protein bar' born exactly to resolve this business professional's dilemma. 'BRAIN PRO' is not just a dietary supplement; it proposes a new 'Well-pa' (Wellness Performance) eating habit that maximizes mental and physical health and results in a limited amount of time.
Features of 'BRAIN PRO'
1. Uncompromising dedication to ingredients, achieving under 5g of sugar
Designed ideally with the body and daily performance as the top priority, development proceeded under strict conditions: using only plant-based foods, absolutely no white sugar, wheat, dairy, or preservatives, and achieving under 5g of sugar using only plant-derived sweetness.
2. Completed after 2 years and over 200 trials and errors
Based on the idea that 'even if it's healthy, you won't stick with it if it's not delicious', it took 2 years and over 200 trials and errors to finalize the ideal product design. Despite having less than 5g of sugar, it combines the satisfaction and deliciousness of a regular chocolate bar.
3. [Text cuts off here in the original source]
The survey revealed that many business professionals suffer from a drop in performance in the afternoon. When snacking to combat this, they face a strong dilemma, compromising between the 'high sugar/calorie content' and 'feelings of guilt'. Through 'BRAIN PRO', tryX proposes a guilt-free, smart nutritional intake and a 'Well-pa' (Wellness Performance) eating habit as a new alternative to this modern-day challenge.
Survey Summary
[The 14:00 Demon] Nearly half of business professionals (44.7%) feel the greatest drop in concentration and sleepiness between 2:00 PM and 3:00 PM.
[The Snacking Dilemma] While coffee and sweets are mainstream for refreshing snacks, about 90% (87.2%) 'experience intense sleepiness or sluggishness after lunch/snacks'. While seeking a temporary refresh through quick sugar or caffeine intake, the subsequent sudden disruption in physical condition remains a major issue.
[Compromise and Guilt] About 70% are dissatisfied with their current snacks. The top 3 reasons are 'Too high in sugar/calories (28.7%)', 'Gets hands dirty/concerns about smell (23.1%)', and 'Feeling guilty (22.1%)'.
The 'Vicious Cycle of Snacking' Modern Business Professionals Fall Into
1. The '14:00 Demon' that drops daily productivity
When asked about the time during work when they most feel 'loss of concentration' or 'intense sleepiness/sluggishness', the largest group (44.7%) answered 'between 2:00 PM and 3:00 PM'. It has become evident that maintaining one's condition during this post-lunch period is a common challenge that affects individual productivity and, by extension, the vitality of the entire organization.
2. The dilemma where snacking for a refresh causes further slumps
When asked what they often consume when they want to boost concentration, 'Coffee (unsweetened)' (48.8%) was the most popular, followed by 'Teas' (35.2%), 'Sweetened coffee/tea' (27.9%), and sweets like 'Chocolate'.
However, 87.2% of all respondents answered that they 'have experienced intense sleepiness or sluggishness after lunch or snacks'. This suggests that even when seeking a temporary refresh via sugar or caffeine, the sudden post-meal physical disruption (sleepiness and sluggishness) is not resolved, and they cannot escape the afternoon performance drop.
3. Inescapable 'Guilt' and 'Compromising on Health'
When asked about 'concerns or compromises' regarding the snacks they currently eat, the top response was 'Too high in sugar or calories' (28.7%), followed by 'Gets hands/desk dirty or smells when eating' (23.1%), 'Feeling guilty' (22.1%), and 'Doesn't keep me full; I get hungry again quickly' (21.9%).
This reveals the stark reality of business professionals working with a gap between their consciousness and actions: 'I really want to choose something healthy, but I compromise by prioritizing convenience and habit in the office.'
Smart Food Without Compromise Proposed by 'BRAIN PRO'
The survey found an extremely high latent need for a new snack that balances 'consideration for the body' with 'convenience and satisfaction at work' to support condition maintenance in the afternoon.
'BRAIN PRO', launching in mid-May 2026, is a 'conditioning protein bar' born exactly to resolve this business professional's dilemma. 'BRAIN PRO' is not just a dietary supplement; it proposes a new 'Well-pa' (Wellness Performance) eating habit that maximizes mental and physical health and results in a limited amount of time.
Features of 'BRAIN PRO'
1. Uncompromising dedication to ingredients, achieving under 5g of sugar
Designed ideally with the body and daily performance as the top priority, development proceeded under strict conditions: using only plant-based foods, absolutely no white sugar, wheat, dairy, or preservatives, and achieving under 5g of sugar using only plant-derived sweetness.
2. Completed after 2 years and over 200 trials and errors
Based on the idea that 'even if it's healthy, you won't stick with it if it's not delicious', it took 2 years and over 200 trials and errors to finalize the ideal product design. Despite having less than 5g of sugar, it combines the satisfaction and deliciousness of a regular chocolate bar.
3. [Text cuts off here in the original source]