[Releasing May 2026] Turning "Food" into "Investment." Conditioning Protein Bar "BRAIN PRO" for Deep Workers, Up to 40% OFF with Pre-registration

tryX Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Takuji Sekiya; hereinafter "tryX") will launch "BRAIN PRO," a conditioning protein bar for deep workers, on its official website in May 2026. Ahead of the launch, the official website has been opened today, and a pre-registration campaign offering "up to 40% OFF" by registering on the official LINE account has begun. Up to 40% OFF with LINE registration! Pre-registration Campaign Campaign period: Until the day before release How to participate: Add the official LINE account as a friend and answer a questionnaire Benefits: Receive coupons selectable according to your purchase method Official LINE account: https://lin.ee/NeqWomTg Development Background In May, after the new fiscal year and long holidays, many people face stress and busyness due to environmental changes. Dependence on easily accessible foods to satisfy hunger can lead to "new-type malnutrition (hidden malnutrition)" where calories are sufficient but vitamins and minerals are lacking, or "blood sugar spikes" that cause sudden drowsiness after meals, significantly reducing productivity. In recent years, "Taipa (Time Performance)" which emphasizes cost-effectiveness, has become established. However, we believe that "Wellpa (Wellness Performance)" – maximizing physical and mental health and results in a limited time – is essential for modern people juggling work, housework, and childcare. "BRAIN PRO" was developed as a product that compromises neither "ease of use," "safety for the body," nor "performance," inspired by the health crisis the developer himself experienced during his time as a consultant. It proposes a "new energy charge without guilt." Features of "BRAIN PRO" 1. Achieves less than 5g of sugar with uncompromising commitment to ingredients Prioritizing body and daily performance, the ideal product design uses only plant-based ingredients, completely free of white sugar, wheat, dairy products, and preservatives. Development proceeded under the strict condition of using only plant-derived sweeteners and keeping sugar content below 5g. 2. Completed after 2 years and over 200 trials and errors Based on the idea that "if it's good for the body but doesn't taste good, it won't last," the ideal product design was completed after two years and over 200 trials and errors. Despite having less than 5g of sugar, it combines the satisfaction and deliciousness of a chocolate bar. 3. BRAIN PRO's "Three Commitments" "CLEAN" pursuing gentleness to the body, "CHARGE" condensing the source of daily activity, and "BOOST" supporting immersive time with the next-generation superfood, Lion's Mane Mushroom. BRAIN PRO is designed with a philosophy that highly integrates these three elements: "No unnecessary ingredients, condense what's needed, and enrich daily life with new materials." These three commitments support your professional time. Clean design, composed only of carefully selected ingredients. The foundation of health begins with "not putting unnecessary things into the body." Before incorporating good ingredients, it is crucial to carefully select the raw materials themselves. BRAIN PRO prioritizes long-term health and is committed to a clean design that utilizes carefully selected ingredients without aspartame, sucralose, acesulfame K, or preservatives. Balanced charge of essential nutrients for modern people. Firmly charge essential nutrients for daily activities, creative work, and focused time. BRAIN PRO condenses necessary components such as vitamins that support an active daily life and minerals that maintain condition into this one bar. Boost immersive time with next-generation superfood. Contains Lion's Mane Mushroom, a superfood gaining attention in Europe and America. For moments when you want to immerse yourself and sharpen your creativity. It supports the "quality" of your performance when it matters most. Pre-registration campaign offering up to 40% OFF with LINE registration is underway! Towards the official launch in May 2026, a pre-registration campaign is being held on the official LINE account. By registering, you will receive a [coupon for up to 40% OFF] that can be used at the time of launch. This is a chance to get the limited first production batch more affordably and reliably than anyone else. Campaign period: Until the day before release How to participate: Add the official LINE account as a friend and answer a questionnaire Benefits: Receive coupons selectable according to your purchase method Official LINE account: https://lin.ee/NeqWomTg Product Overview Product Name: BRAIN PRO Release Date: Scheduled for mid-May 2026 Price: 5,980 yen (1 box of 12 bars, tax included) Flavor: Sea Salt Chocolate Official Website: https://brainpro-jp.com/ Official Instagram: https://www.instagram.com/brainpro_jp/ Development Story As a busy consultant, I once lived a life where I couldn't let go of sweets, constantly keeping chocolate and energy drinks at my desk due to endless tasks and pressure. The cost was significant, and at the young age of 33, I faced a crisis where my physical and mental condition was completely broken. So, I devoured cutting-edge research and papers and began an experiment to fundamentally hack my eating habits. As a result, it became easier to maintain my daily condition, and my motivation for work was fundamentally sharpened. The "quality of work" changes with what you eat. I keenly felt this fact firsthand. However, it was difficult to thoroughly adhere to these strict dietary standards within a minute-by-minute schedule. What I truly sought was an "ideal smart food" that I could quickly eat during busy desk work, providing satisfaction while supporting my daily condition. "If it's not available in the market, I have to make it myself." With that determination, I began searching for manufacturing partners, but reality was not so sweet. 40 companies and experts told me it was "impossible." When pursuing ideal nutrition without relying on flour, white sugar, aspartame, or sucralose, the taste was sacrificed, and the dough crumbled, making it impossible to even form a "bar." Still, "If I can't ask someone to do it, I have to do it myself." Unable to give up, I thoroughly researched and analyzed over 100 types of ingredients available in the market. I carefully selected only the ingredients I was satisfied with and immersed myself in adjusting the formulation down to 0.1g. After two years and over 200 prototypes, "BRAIN PRO" was finally completed, achieving both "uncompromising ingredients" and "satisfying deliciousness." Why don't you also start this "new investment" to continuously update the best version of yourself, anytime and always? Takuji Sekiya, Representative Director, tryX Inc. Company Profile Company Name: tryX Inc. Representative: Takuji Sekiya, Representative Director Location: Ginza Ohtake Residence 2F, 1-22-11 Ginza, Chuo-ku, Tokyo Established: January 23, 2019 Business Activities: Development and sales of "BRAIN PRO", Consulting business URL: https://tryx-co.ltd/