[Osaka/Sennan] MINMI Appointed Official Ambassador!! LA Culture Experiential Large-Scale Festival "LA FOOD & CULTURE FEST" Content Details Released
TryHard Japan Inc. announced the detailed content for the 'LA FOOD & CULTURE FEST,' an experiential outdoor festival to be held during Golden Week in Osaka/Sennan. MINMI, an artist active globally, has been appointed as the official ambassador for this event, which aims to provide an immersive experience of Los Angeles culture, including limited edition Shohei Ohtani goods and TRADER JOE'S eco-bags.
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- 📰 Published: April 30, 2026 at 20:00
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TryHard Japan Inc. (a subsidiary of TryHard Holdings Limited, NASDAQ: THH) announces the detailed content for each area of the experiential outdoor festival "LA FOOD & CULTURE FEST," to be held during Golden Week 2026.
This event is planned as a festival where visitors can experience the very "atmosphere, culture, and lifestyle" of Los Angeles itself, and this article further delves into the content.
Every moment of "eating, playing, feeling, and connecting" in the ocean and sky-wrapped location of SENNAN LONG PARK, the venue, will transform into a special experience.
Official Website
■ MINMI Appointed Official Ambassador
MINMI has been decided as the ambassador for this event.
MINMI is currently based in Los Angeles and is known as an artist active both domestically and internationally.
Her free and positive sense of culture has a high affinity with the Los Angeles lifestyle that this event advocates.
MINMI also produces "FreedomLA," a Japanese music festival in Los Angeles,
and will support "LA FOOD & CULTURE FEST" as a fellow advocate for the same culture.
MINMI
A singer-songwriter from Osaka Prefecture. Active with a genre-less music style blending reggae, hip-hop, and pop.
Debuted in 2002 with the single "The Perfect Vision," selling over 500,000 copies. The album "MIRACLE" released the following year was a hit, selling over 600,000 copies.
In 2008, she launched the music festival "FREEDOM," mobilizing over 400,000 people in total. Currently based in Los Angeles, she is expanding her global activities, including producing "Freedom LA" in California.
On October 8, 2026, she is scheduled to hold a solo performance at Nippon Budokan. On that day, she will directly convey the charm of the event to visitors through talk appearances and other activities, creating a more realistic "LA culture experience" by enlivening the entire venue.
■ Featured Content
This event is the only chance to officially get local-exclusive merchandise of Shohei Ohtani, who belongs to the Los Angeles Dodgers, in Japan.
With a limited number of rare items and a special lineup, this is a must-see for fans.
The goods are not only valuable as collectibles but also special items as souvenirs of visiting the event.
This is an unmissable highlight not only for sports fans but for all visitors enjoying LA culture.
■ Early Bird Benefits
For this plan, original eco-bags from the popular American supermarket "TRADER JOE’S" (Trader Joe's) from California, USA, will be presented to early visitors.
Trader Joe's is a highly popular food supermarket throughout the United States.
For this benefit, we have prepared a limited number of eco-bags with its iconic design!
Distribution is limited to the first 50 people each day, for a total of 100 people. Please note that to receive it, visitors must come dressed in a style that matches the event's theme, such as "LA fashion"!
【Benefit Overview】
・Content: TRADER JOE’S Eco-bag
・Quantity: 50 per day (total 100)
・Target: Early visitors wearing LA-style items
・Distribution location: Merchandise booth within the venue
■ Food Area
The fragrant aroma of freshly baked tortillas, colorful toppings, and a healthy, free food culture.
In the food area, in addition to classics like tacos and hamburgers, you can enjoy trendy American foods such as acai bowls. We recreate the diverse culinary style typical of Los Angeles.
Furthermore, the spatial design with food trucks lining up creates an immersive experience, as if you've wandered into an LA street.
We offer a gourmet experience that engages all five senses, making you want to take photos while eating.
Exhibitors
・HANA HANA
・Bowls
・JASMINE
・Butter no Toriko
・LITWAON
・SUN BERNARDING BURGERS
・SHELTER
・Smile
・Hyogetsuan
・Yoshimo BBQ (exhibiting only on May 4)
Exhibitor: Butter no Toriko Exhibitor: JASMINE
Exhibitor: JASMINE Exhibitor: SUN BERNARDING BURGERS
■ Sports Culture Area
Experience the sports scene symbolizing Los Angeles street culture more dynamically.
This event is planned as a festival where visitors can experience the very "atmosphere, culture, and lifestyle" of Los Angeles itself, and this article further delves into the content.
Every moment of "eating, playing, feeling, and connecting" in the ocean and sky-wrapped location of SENNAN LONG PARK, the venue, will transform into a special experience.
Official Website
■ MINMI Appointed Official Ambassador
MINMI has been decided as the ambassador for this event.
MINMI is currently based in Los Angeles and is known as an artist active both domestically and internationally.
Her free and positive sense of culture has a high affinity with the Los Angeles lifestyle that this event advocates.
MINMI also produces "FreedomLA," a Japanese music festival in Los Angeles,
and will support "LA FOOD & CULTURE FEST" as a fellow advocate for the same culture.
MINMI
A singer-songwriter from Osaka Prefecture. Active with a genre-less music style blending reggae, hip-hop, and pop.
Debuted in 2002 with the single "The Perfect Vision," selling over 500,000 copies. The album "MIRACLE" released the following year was a hit, selling over 600,000 copies.
In 2008, she launched the music festival "FREEDOM," mobilizing over 400,000 people in total. Currently based in Los Angeles, she is expanding her global activities, including producing "Freedom LA" in California.
On October 8, 2026, she is scheduled to hold a solo performance at Nippon Budokan. On that day, she will directly convey the charm of the event to visitors through talk appearances and other activities, creating a more realistic "LA culture experience" by enlivening the entire venue.
■ Featured Content
This event is the only chance to officially get local-exclusive merchandise of Shohei Ohtani, who belongs to the Los Angeles Dodgers, in Japan.
With a limited number of rare items and a special lineup, this is a must-see for fans.
The goods are not only valuable as collectibles but also special items as souvenirs of visiting the event.
This is an unmissable highlight not only for sports fans but for all visitors enjoying LA culture.
■ Early Bird Benefits
For this plan, original eco-bags from the popular American supermarket "TRADER JOE’S" (Trader Joe's) from California, USA, will be presented to early visitors.
Trader Joe's is a highly popular food supermarket throughout the United States.
For this benefit, we have prepared a limited number of eco-bags with its iconic design!
Distribution is limited to the first 50 people each day, for a total of 100 people. Please note that to receive it, visitors must come dressed in a style that matches the event's theme, such as "LA fashion"!
【Benefit Overview】
・Content: TRADER JOE’S Eco-bag
・Quantity: 50 per day (total 100)
・Target: Early visitors wearing LA-style items
・Distribution location: Merchandise booth within the venue
■ Food Area
The fragrant aroma of freshly baked tortillas, colorful toppings, and a healthy, free food culture.
In the food area, in addition to classics like tacos and hamburgers, you can enjoy trendy American foods such as acai bowls. We recreate the diverse culinary style typical of Los Angeles.
Furthermore, the spatial design with food trucks lining up creates an immersive experience, as if you've wandered into an LA street.
We offer a gourmet experience that engages all five senses, making you want to take photos while eating.
Exhibitors
・HANA HANA
・Bowls
・JASMINE
・Butter no Toriko
・LITWAON
・SUN BERNARDING BURGERS
・SHELTER
・Smile
・Hyogetsuan
・Yoshimo BBQ (exhibiting only on May 4)
Exhibitor: Butter no Toriko Exhibitor: JASMINE
Exhibitor: JASMINE Exhibitor: SUN BERNARDING BURGERS
■ Sports Culture Area
Experience the sports scene symbolizing Los Angeles street culture more dynamically.