Enjoy a "New Fish Cutlet Culture" with Miso Sauce – New Business Format "Gyokatsuya" Opens on April 20, 2026

Try International Co., Ltd. (Headquarters: Mihama-ku, Chiba City; President and CEO: Fumiyuki Tadokoro) is pleased to announce the opening of its new business format, "Gyokatsuya," a specialty fish cutlet restaurant, on Monday, April 20, 2026, on the first floor of Messe Amuse Mall at the North Exit of JR Kaihin Makuhari Station. Try International's New Business Format: Fish Cutlet Specialty Restaurant "Gyokatsuya" ■ A New Dining Experience with Miso x Fish Cutlet "Gyokatsuya" is a new business format where customers can enjoy bowls of crispy fried fish cutlets generously dipped in a special miso sauce. The richness, sweetness, and aroma of the miso enhance the umami of the fish, creating an unprecedentedly satisfying dish. Leveraging the "miso knowledge" we have cultivated, we propose a new food culture that can be enjoyed daily. ■ Background and Vision of Development Our company has primarily developed its business around miso with "Menba Tadokoro Shoten" ramen restaurants. Beyond ramen, seeking to expand the possibilities of food centered on miso, we explored new business formats that could serve as everyday meals. What caught our attention was the excellent compatibility of fish and miso. We have re-envisioned this combination, traditionally nurtured in Japanese cuisine, to suit modern dining styles. By shaping it into a "cutlet," we provide volume and satisfaction, while our unique method of thoroughly marinating it in a secret sauce creates a sense of unity with rice. Behind this product design lies an awareness of contemporary societal issues. The average price of lunch for eating out has continued to rise year by year, with some research indicating it will reach 1,250 yen in 2025. The Makuhari New City Center area is no exception, and many business professionals working nearby express that "there are few affordable lunch options." To address soaring ingredient costs, we have achieved our vision of "truly delicious food at a price you can afford to eat every day" by reasonably utilizing stable-quality frozen seafood to keep costs down. To enjoy delicious food effortlessly, as an extension of daily meals—this new business format embodies our desire to combine the rich potential of miso with prices that fit everyday life. With this single dish, we are taking a firm step toward a new food culture. ■ Also Supports Set Meal Style and Takeout In addition to rice bowl menus, we also offer fried set meals (e.g., mixed) to cater to the need for a substantial meal. Takeout is also available, providing the convenience of "enjoying restaurant-quality food at home" and meeting the demand unique to a station-front location. 【Example Menu】 ・ Gyokatsu Bowl: 500 yen (550 yen including tax) (Horse Mackerel, Alaska Pollock) ・ Gyokatsu Curry Bowl: 600 yen (660 yen including tax) (Alaska Pollock) ・ 3-Variety Gyokatsu Bowl: 690 yen (759 yen including tax) (Horse Mackerel, Alaska Pollock, Squid) ・ Egg-Topped Gyokatsu Bowl: 800 yen (880 yen including tax) (Horse Mackerel) The design allows for easy stops during lunch or after work, pursuing a balance of volume and price. 【Store Information】 Store Name: Gyokatsuya Address: Messe Amuse Mall 1F, 1-8 Hibino, Mihama-ku, Chiba City, Chiba Prefecture Access: 1 minute walk from JR Kaihin Makuhari Station North Exit Phone: 043-273-1888 Business Hours: 10:00 AM - 9:30 PM (Last order 9:00 PM) Closed: None ■ Future Development Under the philosophy that "Miso is a Japanese treasure," Try International will further expand the possibilities of "Miso x New Genre" through this business format. "Gyokatsuya" is planned to be nurtured as a brand with multi-store expansion in mind, becoming a new food culture integrated into daily life. https://try-international.co.jp/ Try International Co., Ltd. aims to "enrich the world's food culture through miso," engaging in miso manufacturing, wholesale, export, and restaurant businesses such as the miso ramen specialty chain "Menba Tadokoro Shoten." By collaborating with miso breweries nationwide and connecting local traditions and artisans' skills to the future, we are working to promote Japan's fermentation culture. Representative: Fumiyuki Tadokoro, President and CEO Established: April 21, 2003 Headquarters Location: Tokyo Headquarters: New Kokusai Bldg. 9F, 3-4-1 Marunouchi, Chiyoda-ku, Tokyo Chiba Headquarters: WBG Malibu East 19F, 2-6-1 Nakase, Mihama-ku, Chiba City, Chiba Prefecture Business Activities: Management and franchise business of miso ramen specialty restaurants Manufacturing, wholesale, import/export of miso and related ingredients Other food-related businesses Official Website: https://try-international.co.jp