Experience a 'New Fish Cutlet Culture' with Miso Sauce: New Business 'Gyokatsu-ya' Opens April 20, 2026

Try-International Co., Ltd. (Headquarters: Mihama-ku, Chiba City; Representative Director and President: Fumiyuki Tadokoro) announced the opening of its new business, 'Gyokatsu-ya,' a specialty fried fish cutlet restaurant, on Monday, April 20, 2026, on the first floor of Messe Amuse Mall at the north exit of JR Kaihin-Makuhari Station. Try-International's New Business: Specialty Fried Fish Cutlet Restaurant 'Gyokatsu-ya' ■ A New Culinary Experience with Miso x Fish Cutlet 'Gyokatsu-ya' is a new concept where customers can enjoy donburi (rice bowls) featuring crispy fried fish cutlets generously dipped in a special miso sauce. The rich flavor, sweetness, and aroma of miso enhance the umami of the fish, creating a uniquely satisfying dish. Leveraging the company's accumulated 'miso expertise,' we propose a new food culture that can be enjoyed daily. ■ Background and Vision for Development Our company has primarily developed businesses centered on miso, notably 'Menba Tadokoro Shoten.' To expand the possibilities of food with miso as the main ingredient, beyond just ramen, we explored new business formats that could be enjoyed as everyday meals. We focused on the excellent compatibility of fish and miso. Reconstructing this combination, cultivated in Japanese cuisine, to fit modern eating styles, we created a 'cutlet' form that offers volume and a satisfying texture. Our unique method of thoroughly soaking the cutlets in a secret sauce creates a harmonious blend with rice. Behind this product design is an awareness of contemporary issues. Survey results indicate that the average price of lunch for dining out continues to rise annually, projected to reach 1,250 yen in 2025. The Makuhari New City area is no exception, with many business people working nearby expressing a lack of affordable lunch options. To counter soaring ingredient costs, we rationally utilize stable-quality frozen seafood to keep prices down, realizing our desire to offer 'truly delicious food at a price that allows daily visits.' Enjoying delicious food effortlessly, as an extension of daily dining—balancing the rich potential of miso with prices that fit everyday life. As a new business embodying this vision, we are taking a firm step towards a new food culture with this single dish. ■ Also Available as Set Meals and Takeout In addition to donburi menus, we also offer fried set meals (mixed, etc.) to cater to those who want a substantial meal. Takeout is also available, providing the convenience of 'enjoying restaurant-quality food at home' and meeting the demand unique to a station-front location. 【Menu Examples】 ・ Gyokatsu Don: 500 yen (550 yen including tax) (Aji, Alaska Pollock) ・ Gyokatsu Curry Don: 600 yen (660 yen including tax) (Alaska Pollock) ・ 3-Kind Gyokatsu Don: 690 yen (759 yen including tax) (Aji, Alaska Pollock, Squid) ・ Tamagotoji Gyokatsu Don: 800 yen (880 yen including tax) (Aji) The design aims for a balance of volume and price, making it easy to stop by for lunch or after work. 【Store Overview】 Store Name: Gyokatsu-ya Address: 1F Messe Amuse Mall, 1-8 Hibino, Mihama-ku, Chiba City, Chiba Prefecture Access: 1 minute walk from JR Kaihin-Makuhari Station North Exit Phone: 043-273-1888 Business Hours: 10:00〜21:30 (Last Order 21:00) Closed: None ■ Future Development Under the philosophy 'Miso is a Japanese treasure,' Try-International will further expand the possibilities of 'Miso x New Genre' through this business. 'Gyokatsu-ya' is planned to be developed as a brand with multi-store expansion in mind, establishing itself as a new food culture integrated into daily life. https://try-international.co.jp/ Try-International Co., Ltd. aims to 'enrich the world's food culture through miso.' It engages in the manufacturing, wholesale, and export of miso, as well as restaurant businesses such as the miso ramen specialty chain 'Menba Tadokoro Shoten.' By collaborating with miso breweries nationwide and connecting local traditions and artisan skills to the future, we are committed to promoting Japan's fermented food culture. Representative: Fumiyuki Tadokoro, Representative Director and President Established: April 21, 2003 Head Office Location: Tokyo Head Office: 9F Shin Kokusai Building, 3-4-1 Marunouchi, Chiyoda-ku, Tokyo Chiba Head Office: 19F WBG Malibu East, 2-6-1 Nakase, Mihama-ku, Chiba City, Chiba Prefecture Business Activities: Management and franchise business of miso ramen specialty stores; Manufacturing, wholesale, and import/export of miso and related ingredients; Other food-related businesses Official Website: https://try-international.co.jp