New TV Commercial Featuring Emiko Kawamura of Tanpopo to Air from April 7th

Tori International Co., Ltd. (Headquarters: Chiba City, Chiba Prefecture, President: Fumihiro Tadokoro) has produced a new 15-second TV commercial titled 'Anytime' featuring Emiko Kawamura from the comedy duo Tanpopo for its miso ramen specialty restaurant chain, 'Menba Tadokoro Shoten.' The commercial will begin airing on Fuji TV's 'Nonstop!' (Kanto local broadcast) from Tuesday, April 7, 2026.

This CM is produced with the theme, 'No matter when, you'll want to eat miso ramen.' It depicts how, even in unusual scenes like on a train, in a makeup room, or even in a jungle, one might recall miso ramen at a casual moment – capturing its 'irresistible charm.'

■CM Concept: 'Craveable Anytime'

During work breaks, while commuting, in extraordinary spaces –
A bowl that comes to mind, no matter the place or moment.

The rich aroma and flavor of miso, along with a satisfying feeling that permeates the body, remain in people's memories as a 'little reward' in daily life.

This CM expresses such 'deliciousness that you remember' through impressive scene transitions.

■Background of Emiko Kawamura's Casting

Emiko Kawamura from the comedy duo Tanpopo was selected for this CM.
In addition to her approachable and natural charm, she is a regular patron of 'Menba Tadokoro Shoten,' which led to this collaboration.

■Emiko Kawamura's Comments

Regarding her appearance, Kawamura commented as follows:

'I've been a regular at 'Menba Tadokoro Shoten Edonoren' in Ryogoku, Tokyo, eating there at least once a month, so I was thrilled to be offered this CM role.'

About the appeal of miso ramen, she said:

'It's fun to choose from various regional miso types! I especially love Hokkaido miso. I hope everyone can find their own favorite from the miso selection across the country.'

Furthermore, she added:

'There are moments, like after drinking or exercising, when my body craves miso (laughs).'

She spoke about its appeal as a food experience that accompanies daily life.

■CM Highlights

This CM expresses the feeling of 'realizing you want to eat it before you know it' through impressive scenes where reality and fantasy intersect.

・ A bowl that crosses your mind amidst the swaying of a train

・ A casual moment in the makeup room
・ An unchanged craving even in the extraordinary setting of a jungle

Each scene symbolizes the 'memorable deliciousness' of miso ramen and conveys the brand's appeal as 'a bowl you can choose based on your mood for the day.'

During filming, pay attention to Kawamura's natural expressions, as she commented, 'I was nervous about the train swaying effect.'

■Value of Miso and Interest in Fermentation

Kawamura also has a high interest in fermented foods,

commenting, 'Since entering my 30s, I've started to think about my body, and I drink miso soup every day. I believe in the power of fermentation!'

Miso is a traditional Japanese fermented food and a staple in daily diets.
Our company conveys the value of such miso along with its 'deliciousness.'

■Future Development

Under the philosophy 'Miso is a treasure of the Japanese people,' our company promotes the diverse appeal and health benefits of miso both domestically and internationally.

We will continue to expand the possibilities of miso culture and provide an experience where everyone can 'discover miso that suits them.'

*All attached images are for press use only.

*Secondary use prohibited / No alterations allowed.

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＜About Menba Tadokoro Shoten＞

'Menba Tadokoro Shoten' is a specialty miso ramen restaurant offering 'bowls where miso is the star.' It utilizes various regional miso from Hokkaido, Shinshu, and Kyushu, offering diverse menus that allow customers to enjoy the taste of each region. Currently, it operates approximately 200 stores nationwide and promotes the charm of miso culture globally.

＜About Tori International＞

Tori International Co., Ltd., under the philosophy 'Miso is a treasure of the Japanese people,' operates miso ramen specialty restaurants like 'Menba Tadokoro Shoten,' as well as miso manufacturing, sales, and export businesses. Collaborating with miso breweries nationwide, it promotes regional miso culture worldwide. Its mission is to create new value for miso and pass down Japan's fermentation culture to future generations.

■Company Outline

Company Name: Tori International Co., Ltd.

Tokyo Headquarters: Shin-Kokusai Bldg. 9F, 3-4-1 Marunouchi, Chiyoda-ku, Tokyo

Chiba Headquarters: WBG Marine Bldg. East 19F, 2-6-1 Nakase, Mihama-ku, Chiba-shi, Chiba

Representative: Fumihiro Tadokoro, President

Business Activities: Franchise business management of miso ramen specialty restaurants.

Manufacturing, wholesale, import/export of various miso, sauces, ingredients, and processed foods at own factory.

Other food and beverage related businesses.