From Analog Real Estate Work to a Single Click. Real Estate Tech Company TRUSTART Releases First Commercial for 'R.E.DATA'
TRUSTART Inc., a company that supports the digital transformation of real estate operations with its AI and big data platform "R.E.DATA," has announced the release of its first-ever commercial. The ad aims to raise awareness by comically depicting the real-world challenges of analog real estate work, such as being buried in paperwork. The commercial features award-winning actress Hinako Kikuchi and promotes the platform's ability to solve industry-wide issues and accelerate digital transformation.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 16, 2026 at 23:25 (373h 9m after Collected)
TRUSTART Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Yojiro Oe; hereinafter "TRUSTART"), developer and provider of "R.E.DATA," a platform that supports the digital transformation (DX) of real estate-related operations with AI and real estate big data, announces the production and release of its first commercial to increase brand awareness.
Background of the CM Production
Although there are approximately 250 million parcels of real estate information in Japan, the methods for obtaining it still heavily rely on government offices, on-site visits, and paper documents. This requires significant time and effort for personnel at real estate companies and financial institutions, even just to obtain a single property registration record. Such analog workflows also exacerbate social issues like the increase in vacant homes and land with unknown owners.
Since its establishment, our company has been working to solve these social problems by building a real estate big data platform that combines technology with our unique operational methods. We have now produced our first commercial to more broadly communicate the benefits of implementing R.E.DATA and to accelerate the digital transformation of the entire real estate industry.
About the CM Content
This commercial comically depicts realistic challenges that can occur in the field of real estate, such as an office buried in a mountain of documents and on-site investigations in a downpour.
The lead actress, Hinako Kikuchi, is a talented young actress who has shown remarkable success in recent years, including winning the Newcomer of the Year award at the 46th Japan Academy Film Prize for the movie "Phases of the Moon" (2022). With her professional demeanor and empathetic expressiveness, she embodies the real emotions of business professionals engaged in real estate work.
Comment from Hinako Kikuchi
The highlight is the chaotic feeling that completely betrays how calm the actual filming set was. The scene where documents go wild and all the employees panic is a must-see! While "real estate big data" might sound complicated, the video is funny and eye-catching.
I hope you enjoy it.
<Profile>
Born February 3, 2002, in Fukuoka Prefecture. Started her acting career in 2020.
She played the role of Ruri Osanai in the movie "Phases of the Moon" (2022) and won the Newcomer of the Year award at the 46th Japan Academy Film Prize. Her major works include the movie "Nagasaki - In the Shadow of the Flash" (lead role), "What Am I Fighting Against?", "Secrets", the stage plays "Drunken Angel" and "Lychee Light Club 2025", and the dramas "RoOT / Route" (TX) and "The Beastly Path Where the Lilacs Bloom" (NHK General). In 2026, she is scheduled to appear in the stage play "The Tatami Galaxy" and the movie "You Are a Movie" (Director: Makoto Ueda).
<About the cloud-based real estate big data platform "R.E.DATA">
We provide "R.E.DATA," which enables direct approaches to new potential customers, profiling of corporations and individuals, and increased efficiency in daily operations by collecting a wide variety of real estate big data from all over Japan in a timely manner.
"R.E.DATA" is a real estate big data browsing service that forms its big data primarily from analog real estate information that exists only at government offices or on-site and is not available on the internet. Users can freely select and view information on real estate transaction registrations such as inheritance and sales, as well as asset types like apartments, condominiums, buildings, factories, warehouses, and solar panels nationwide. It is also possible to set extraction conditions such as zoning, land area, and the nearest official land price. The service is utilized by a wide variety of industries, including real estate, finance, infrastructure, and professional services.
<TRUSTART Inc. Overview>
Representative: Yojiro Oe, CEO
Business Content: Real estate big data provision, Real estate investigation services
Headquarters: Sumitomo Fudosan Yaesu-dori Bldg. 8F, 2-14-1 Hatchobori, Chuo-ku, Tokyo
Established: May 2020
URL : https://www.trustart.co.jp/
Contact : https://www.trustart.co.jp/contact/