Real Estate Tech TRUSTART Appears on "Rakumachi RAKUMACHI," One of the Largest Real Estate YouTube Media Channels

TRUSTART Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Yojiro Oe; hereinafter "TRUSTART"), which develops and provides "R.E.DATA" (RE DATA), a platform that provides accompanying support for real estate-related business DX using AI x real estate big data, announced that its Representative Director, Yojiro Oe, appeared on "Rakumachi RAKUMACHI," one of the largest real estate YouTube media channels boasting 1.5 million subscribers (operated by Rakumachi Inc.).

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Previously, new seller acquisition in the real estate industry primarily relied on the personal connections and experience of sales representatives through door-to-door sales, or waiting for advertisements and responses. The inability to ascertain in advance "who wants to sell real estate now" has led to analog sales activities and missed opportunities, becoming a challenge for the entire industry.

This video introduces an approach that uses data to solve these structural problems. Yojiro Oe, our Representative Director, and Serakkyo, a real estate comedian who previously worked in real estate sales at a major real estate company and now balances his comedic activities with real estate brokerage, provide an easy-to-understand explanation of case studies using "R.E.DATA," which databases real estate registration information nationwide, and the reality of real estate sales DX.