Real Estate Tech TRUSTART Releases First Commercial for "R.E.DATA," Transforming Analog Real Estate Operations with a Single Click

TRUSTART Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Yojiro Oe; hereinafter "TRUSTART"), which develops and provides "R.E.DATA," a platform that supports the DX of real estate-related operations with AI and real estate big data, announced the production and release of its first commercial for the purpose of expanding brand awareness. Background of the Commercial Production Approximately 250 million parcels of real estate information exist in Japan, but the means of acquiring this information still primarily relies on government offices, on-site visits, and paper documents. Real estate companies and financial institutions' personnel spend a tremendous amount of time and effort just to obtain a single copy of a land registry. These analog business flows further exacerbate social issues such as the increase in vacant homes and land with unknown owners. Since its establishment, our company has been working to solve these social issues by building a real estate big data platform through the fusion of technology and unique operations. This time, to more widely appeal the benefits of introducing R.E.DATA and accelerate the DX promotion of the entire real estate industry, we decided to produce our first commercial. About the Commercial Content This commercial comically depicts realistic challenges that can occur in real estate operations, such as offices buried under piles of documents and on-site surveys conducted in heavy rain. The lead actress, Hinako Kikuchi, is a talented young actress who has achieved remarkable success in recent years, including winning the 46th Japan Academy Film Prize for Newcomer of the Year for her role in the film "Moonlight Shadow" (2022). Utilizing her professional demeanor and empathetic expressiveness, she embodies the real emotions of business professionals engaged in real estate work. Comment from Hinako Kikuchi The highlight is the chaotic feeling that belies the calm filming set. The scenes where documents run wild and all the employees panic are a must-see! While "real estate big data" might sound like a difficult topic, the video is funny and eye-catching. Thank you for your support. Born on February 3, 2002, from Fukuoka Prefecture. Began acting activities in 2020. Won the 46th Japan Academy Film Prize for Newcomer of the Year for her role as Ruri Osanai in the film "Moonlight Shadow" (2022). Major appearances include the films "Nagasaki - In the Shadow of a Flash" (starring), "What Am I Fighting Against?", "Kakushigoto", the stage plays "The Drunken Angel", "Engeki 'Lychee Light Club' 2025", and TV dramas "RoOT" (TX), "Lilac Blooming Beast's Path" (NHK General), among others. In 2026, she is scheduled to appear in the stage play "The Tatami Galaxy" and the film "You Are a Movie" (directed by Makoto Ueda). We provide "R.E.DATA," which collects diverse real estate big data from all over Japan in a timely manner every day, enabling direct approaches to new potential customers, profiling of corporations and individuals, and efficiency improvements in daily operations. "R.E.DATA" forms big data primarily from analog real estate information that does not exist on the internet but only in government offices and on-site. It is a real estate big data viewing service that allows users to freely select and view asset types such as inheritance/sale real estate transfer registration information, apartments, condominiums, buildings, factories, warehouses, and solar panels nationwide. Furthermore, users can set extraction conditions such as zoning, land area, and nearest posted land price. It is utilized in various industries such as real estate, finance, infrastructure, and professional services. Representative: Yojiro Oe, Representative Director Business: Real estate big data provision business, real estate survey business Headquarters: Sumitomo Fudosan Yaesudori Bldg. 8F, 2-14-1 Hatchobori, Chuo-ku, Tokyo Established: May 2020 URL: https://www.trustart.co.jp/ Inquiries: https://www.trustart.co.jp/contact/