Tomato Juice Sales Soar! Up Approximately 40% Year-on-Year

True Data Inc. (True Data / Headquarters: Minato-ku, Tokyo, President and CEO: Hiroyuki Yonekura, Securities Code 4416), which supports data-driven decision-making, announces the categories with sales growth in May 2026 for drugstores and food supermarkets, based on our statistical data.

In both food supermarkets and drugstores, "tomato juice" saw significant growth in sales value and sales volume compared to the same month last year. In food supermarkets particularly, sales increased by approximately 40% year-on-year, ranking first among the top 20 categories. While the unit price of "tomato juice" has risen, strong sales continue due to recent increases in health and beauty consciousness.

Category Growth Rate Ranking

〈Regarding the aggregated data for May 2026〉

Categories excluding fresh produce/prepared foods and those starting with "Other" in their category name, with sales of 200 or more units per store, were aggregated.

Figures... Rounded to the second decimal place.

Data aggregation period... May 1, 2026 – May 31, 2026

Data extraction date... June 8, 2026 *Figures in this press release are as of the data extraction date.

Comments from Manishi Funakoshi, Senior Marketing Specialist

In both food supermarkets and drugstores, "tomato juice" sales have grown significantly. Although the price of "tomato juice" has increased, both sales value and sales volume have greatly exceeded last year. This is thought to be because consumers' growing health and beauty consciousness has outweighed the impact of price increases, leading to continued purchases.

On the other hand, "regular coffee" and "Japanese tea," which ranked high in food supermarkets, saw significant increases in sales value compared to the same month last year, but sales volume only slightly increased or decreased. This reflects consumers' "buying restraint" due to price increases.

Furthermore, summer merchandise such as "insect repellents and devices" and "UV care/tanning products," which ranked high in drugstores, saw significant increases in both sales value and volume. This was a rebound from the previous year, when demand started slowly due to weather factors, leading to a significant increase in sales compared to last year.

Monthly Trends in Purchase Price and Purchase Volume for the "Tomato Juice" Category

Average selling price is the purchase price for the entire "tomato juice" category / Data extraction period: June 1, 2024 – May 31, 2026 / Business format: Food supermarket / Category: Tomato juice / Data source: True Data "Dolphin Eye"

Shopping index (points) is the sales volume per 1 million visitors / Data extraction period: June 1, 2024 – May 31, 2026 / Business format: Food supermarket / Category: Tomato juice / Data source: True Data "Dolphin Eye"

Data source: True Data

Aggregated purchase data based on POS/ID-POS data from drugstores and food supermarkets nationwide. The data does not include information that identifies stores or individuals.

About True Data Inc.

Operates a big data platform handling purchase data of approximately 65 million active users annually. We provide data utilization solutions effective in the DX era, from customer understanding to product strategy, sales promotion measures, advertising optimization, and production/inventory management, to retailers, consumer goods manufacturers, and a wide range of other industries, supporting data-driven corporate decision-making.

True Data Inc. (True Data)

Company Name: True Data Inc. (True Data) Representative: President and CEO Hiroyuki Yonekura Location: 4F, Shiba-Daimon Center Building, 1-10-11 Shiba-Daimon, Minato-ku, Tokyo 105-0012 Established: October 10, 2000 Listed Market: Tokyo Stock Exchange Growth [Securities Code 4416] URL: https://www.truedata.co.jp/ Inquiries: https://www.truedata.co.jp/contact