[1 in 2 experience 'Bath Cancellation'] 'Mother's Day Gift' to save mothers from hair-drying hell goes on sale April 16. Salon-exclusive shampoo dramatically improves hair-drying time performance.
T・J Co., Ltd. launches a Mother's Day campaign on April 16 for its quick-drying 'TJ pH 5.5 Shampoo & Treatment'. Based on a survey revealing that 51.3% of women have skipped baths to avoid drying their hair, this product tightens cuticles with a weakly acidic formula, drastically cutting down drying time and offering mothers more free time.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 19:23
- 🔍 Collected: April 15, 2026 at 11:01
- 🤖 AI Analyzed: April 19, 2026 at 08:17 (93h 16m after Collected)
T・J Co., Ltd. (Headquarters: Yotsuya, Shinjuku-ku, Tokyo; CEO: Noboru Ishibashi) will hold a Mother's Day campaign on Rakuten Ichiba starting Thursday, April 16, 2026. In this campaign, the 'TJ pH 5.5 Shampoo & Treatment Set', which is ideal for improving time performance (Taipa), will be introduced at a special price.
◼️ About the Questionnaire Survey
Survey period: Thursday, April 2, 2026 – Wednesday, April 8, 2026
Survey URL: https://x.com/truejouvence/status/2039564694231597485?s=20
Survey question: Have you ever 'cancelled your bath' because drying your hair is a hassle?
Survey results:
Yes … 51.3%
No … 48.7%
◼️ 51.3% give up on bathing due to 'Hair Dryer Hell' - The serious reality of 'Bath Cancellation'
It has become clear that for women busy with daily chores and work, 'hair drying' after a bath is a major burden.
- Experienced by 1 in 2: As a result of the survey, 51.3% answered that they have 'cancelled their bath because drying hair is a hassle.'
- Hair drying becoming hard labor: Aging hair tends to retain moisture due to dryness and waves, often making the hair dryer 'hard labor'.
- Chain of fatigue: There are earnest voices saying that even if they relax in the bath, they get tired again from using the hair dryer afterwards.
◼️ Presenting 'me time' to mothers. A new standard Mother's Day gift chosen for its time performance.
For this year's Mother's Day, why not give a 'Taipa (time performance) item' that brings leeway to busy daily lives, rather than just ordinary hair care products?
- Breaking the hair dryer barrier: True Jouvence (TJ) is a 'nighttime savior' that lowers the psychological hurdle of taking a bath.
- The special feel of salon exclusivity: With professional-grade care usually only available at hair salons, we deliver time for mothers to heal their daily fatigue.
- Creation of free time: The shortened hair drying time turns into 'free time' to slowly drink tea or enjoy favorite dramas.
◼️ Realizing quick drying with the power of 'pH 5.5'. A tightening care mechanism recognized by professionals.
The true identity of the trouble 'it never finishes drying' lies in the opening of the 'cuticles' on the hair surface!
- The reason it doesn't dry: When cuticles open due to damage, hair absorbs more moisture than necessary and accumulates it inside.
- Ideal tightening: By insisting on 'weakly acidic pH 5.5', it tightly closes the cuticles that have been left open.
- Surprising water drainage: By arranging the surface, excess moisture drains smoothly, and surprisingly, water is almost gone at the towel-dry stage.
- Youthful finish: Conditions the scalp and lifts softly from the roots. It leads to the firm and elastic hair that the mother generation seeks.
◼️ Mother's Day Gift Campaign from April 16
We have prepared a special set that is easy to give for Mother's Day (and of course, as a reward for yourself!)!
Limited to first-time buyers '34% OFF'
◼️ Rakuten Ichiba
Regular price 4,500 yen ▶︎ Try it at a great value of '2,970 yen'.
Period: [April 16 to May 10 01:59]
Give the gift of 'free time' where getting out of the bath becomes easier, along with a 'thank you as always'!
■ TJ pH 5.5 Shampoo & Treatment
TJ pH 5.5 Shampoo: A shampoo based on hair science that insists on pH 5.5, washing with the same 'weakly acidic pH 5.5' as hair and scalp. Gently removes unnecessary dirt and conditions cuticles.
TJ pH 5.5 Treatment: Maintains the pH 5.5 design, smoothly coating the surface while locking moisture inside the hair. The 'cohesion' lasts until the next morning.
Sales: Rakuten Ichiba, Amazon, hair salons nationwide handling the product.
Product name: TJ pH 5.5 Shampoo & Treatment [300ml set]
Price: 4,500 yen
Amazon: https://amzn.asia/d/02UH3EUJ
Rakuten: https://item.rakuten.co.jp/jouvence/10000026/
◼️ About the Questionnaire Survey
Survey period: Thursday, April 2, 2026 – Wednesday, April 8, 2026
Survey URL: https://x.com/truejouvence/status/2039564694231597485?s=20
Survey question: Have you ever 'cancelled your bath' because drying your hair is a hassle?
Survey results:
Yes … 51.3%
No … 48.7%
◼️ 51.3% give up on bathing due to 'Hair Dryer Hell' - The serious reality of 'Bath Cancellation'
It has become clear that for women busy with daily chores and work, 'hair drying' after a bath is a major burden.
- Experienced by 1 in 2: As a result of the survey, 51.3% answered that they have 'cancelled their bath because drying hair is a hassle.'
- Hair drying becoming hard labor: Aging hair tends to retain moisture due to dryness and waves, often making the hair dryer 'hard labor'.
- Chain of fatigue: There are earnest voices saying that even if they relax in the bath, they get tired again from using the hair dryer afterwards.
◼️ Presenting 'me time' to mothers. A new standard Mother's Day gift chosen for its time performance.
For this year's Mother's Day, why not give a 'Taipa (time performance) item' that brings leeway to busy daily lives, rather than just ordinary hair care products?
- Breaking the hair dryer barrier: True Jouvence (TJ) is a 'nighttime savior' that lowers the psychological hurdle of taking a bath.
- The special feel of salon exclusivity: With professional-grade care usually only available at hair salons, we deliver time for mothers to heal their daily fatigue.
- Creation of free time: The shortened hair drying time turns into 'free time' to slowly drink tea or enjoy favorite dramas.
◼️ Realizing quick drying with the power of 'pH 5.5'. A tightening care mechanism recognized by professionals.
The true identity of the trouble 'it never finishes drying' lies in the opening of the 'cuticles' on the hair surface!
- The reason it doesn't dry: When cuticles open due to damage, hair absorbs more moisture than necessary and accumulates it inside.
- Ideal tightening: By insisting on 'weakly acidic pH 5.5', it tightly closes the cuticles that have been left open.
- Surprising water drainage: By arranging the surface, excess moisture drains smoothly, and surprisingly, water is almost gone at the towel-dry stage.
- Youthful finish: Conditions the scalp and lifts softly from the roots. It leads to the firm and elastic hair that the mother generation seeks.
◼️ Mother's Day Gift Campaign from April 16
We have prepared a special set that is easy to give for Mother's Day (and of course, as a reward for yourself!)!
Limited to first-time buyers '34% OFF'
◼️ Rakuten Ichiba
Regular price 4,500 yen ▶︎ Try it at a great value of '2,970 yen'.
Period: [April 16 to May 10 01:59]
Give the gift of 'free time' where getting out of the bath becomes easier, along with a 'thank you as always'!
■ TJ pH 5.5 Shampoo & Treatment
TJ pH 5.5 Shampoo: A shampoo based on hair science that insists on pH 5.5, washing with the same 'weakly acidic pH 5.5' as hair and scalp. Gently removes unnecessary dirt and conditions cuticles.
TJ pH 5.5 Treatment: Maintains the pH 5.5 design, smoothly coating the surface while locking moisture inside the hair. The 'cohesion' lasts until the next morning.
Sales: Rakuten Ichiba, Amazon, hair salons nationwide handling the product.
Product name: TJ pH 5.5 Shampoo & Treatment [300ml set]
Price: 4,500 yen
Amazon: https://amzn.asia/d/02UH3EUJ
Rakuten: https://item.rakuten.co.jp/jouvence/10000026/