Travel Startup Tripia Launches New Service for "Kusatsu Recommended Trip Experience -> Direct Booking" Using AI

Tripia Inc. (Headquarters: Sumida-ku, Tokyo; CEO: Haruya Umemoto; hereinafter "Tripia") will begin demonstrating a new tourism promotion model adapted for the AI era, set in Kusatsu Onsen, Gunma Prefecture, starting in June 2026. This demonstration will combine local experience content from creators with Tripia's reporting and AI itinerary generation technology to re-edit summer experiences in Kusatsu into multiple model courses. The project will integrate multilingual promotion, direct booking channels for accommodations, and performance measurement.

Tripia believes that in an era where generative AI mass-produces tourism information, the value of firsthand information obtained by people on-site increases. The company aims to build a sustainable tourism promotion model beneficial to regions, accommodations, creators, and travelers. This demonstration is being conducted in cooperation with "Hotel Sakurai," an accommodation facility in Kusatsu Onsen.

Background: Tourism Promotion Shifts from "Information Volume" to "Experience Quality"

Travelers' information gathering methods have diversified, moving from search and booking sites to Instagram, TikTok, YouTube, AI search, and travel planning apps. Simultaneously, the spread of AI has led to an increase in AI-generated travel articles and model course suggestions.

However, what travelers truly seek is not a large volume of information, but the real experiences of people who have actually visited: "What kind of time can I spend there?" "Who would be fun to go with?" "Can I replicate the experience I saw in photos?" To meet these needs, information design that closely mirrors travel behavior, combining on-site experiences, local firsthand information, seasonality, travel routes, photo spots, and booking channels, is essential. Tripia believes that the value of real-life experience promotion by people is increasing in the AI era.

Tripia Studio's content creation screen 1. Tripia Studio's content creation screen 2

Challenge: Creator Utilization Struggles to Lead to Itineraries, Bookings, and Results

While the use of creators at tourist destinations and accommodations is expanding, structural challenges exist.

Content Design is Essential Simply inviting creators is not enough to convey appeal. It is necessary to design, specifically for the tourism industry, which experiences to target, to whom, and via which routes.

Posts Tend to Be Ephemeral While social media posts have wide reach, they tend to get lost in timelines, making information fragmented and difficult for travelers to use in their travel planning later.

Difficult to Measure Results While metrics like views and likes can be tracked, it is often difficult to ascertain how these translate into website traffic, accommodation bookings, and actual visits.

What's important is not just "who posts," but designing "for whom, which experiences, via which routes, and to which channels." Tripia Studio aims for sustainable experience promotion measures that go beyond simply hiring creators, adding specialized planning, reporting, itinerary creation, and channel design for the tourism industry, transforming experience promotion into valuable information assets that lead to travel consideration.

Tripia Studio: Turning People's "Recommended Trips" into Future Tourism Resources with AI

Tripia Studio's content creation image

Tripia Studio is a service that directly covers the appeal and information of accommodations and regions, introduces them as model travel courses that make travelers "want to go," and allows for direct booking if they like it.

Traditionally, editing the appeal of tourist destinations and accommodations into a format that reaches travelers required significant manpower and expertise for target audience design, planning, content creation, photo spot organization, and route design including surrounding attractions. Consequently, such initiatives were often implemented as large-scale promotions through TV programs, major advertising campaigns, or by travel and production companies, posing a burden for individual accommodations or creators to undertake continuously.

Tripia Studio leverages the itinerary generation technology and AI technology for analyzing traveler needs, cultivated through the development of its AI travel planning app, to streamline tourism planning design, which has historically required substantial manual effort. By consistently handling target setting, travel scenario design, appeal point organization, creator selection, shooting and reporting design, route design including before and after check-in, multilingual promotion, direct booking channels, and performance measurement, it transforms the appeal of accommodations and regions into travel itinerary information that travelers can easily act upon.

Tripia Adopts a Co-creation Business Model Aiming for Growth with Regions

Furthermore, Tripia Studio serves as a foundation for tourism information in the AI era. In the future, travelers will consult AI for travel advice, asking questions like "Which hot springs are cool in the summer?" or "Plan a 2-day, 1-night girls' trip from Tokyo."

For AI to provide appropriate suggestions, simply having tourism information exist as advertisements or photos is insufficient. The target traveler, season, transportation, duration of stay, surrounding attractions, accommodation experience, booking channels, and multilingual information must be structured in a way that is easily understandable by both humans and AI.

Tripia extends its expertise in itinerary generation, multilingualization, and traveler needs analysis, gained from developing its AI travel planning app, to regional entities, connecting real-life experience promotion by people with the information design required in the AI era. This transforms creators' posts from ephemeral content into continuously usable tourism information assets for accommodations and regions.

This Demonstration: Re-editing Summer Tourism Experiences in Kusatsu Onsen

While Kusatsu Onsen is strongly associated with winter, its summer attractions are diverse, including strolling through the hot spring town, enjoying the cool climate, dining, and exploring surrounding areas. In this demonstration, creators and Tripia's reporting team will visit the area to cover and promote stays at accommodations, the hot spring town, and surrounding tourist resources. This information will be compiled into easy-to-understand itineraries for travelers, covering who to go with, what kind of time to spend, where to visit before and after check-in, and which channels to use for booking, and will be published as multiple model courses on Tripia Studio.

Creating Tourism Resources with Local People Beyond Just the Yubatake in Summer Kusatsu

Key Features of This Demonstration

1. Creators' Content Re-edited into Itineraries by Tripia

Creators' posts have the power to move travelers' emotions.

However, posts alone may lack the information travelers need to plan an actual trip.

Tripia Studio will use creators' content as a starting point and re-edit it into easy-to-understand model courses for travelers.

This connects emotionally resonant social media posts with actionable itinerary information.

2. Accumulating Firsthand Information from Regions and Accommodations as Information Assets

The appeal of a region should not be consumed solely by short-term campaigns.

Tripia Studio accumulates firsthand information obtained through on-site reporting and from accommodations, turning it into information assets that can be continuously utilized.

This creates a foundation where this content is not just a one-off post but can be used for future searches, AI travel planning, multilingual promotion, and direct booking channels.

3. Promoting "Stay Experiences" Rather Than Just Tourist Spots

Travelers want more than just information about individual tourist spots.

How to get there, where to stay, what to eat, in what order to visit, and what kind of time to spend. Tripia Studio integrates this information, necessary for travelers' decision-making, as a comprehensive stay experience.

In this Kusatsu Onsen demonstration, we will develop routes that combine the hot spring town, accommodations, and surrounding attractions, allowing travelers to feel, "I want to take this trip too."

4. Connecting to Direct Booking Channels

Acquiring awareness is not the only important aspect of tourism promotion.

After travelers become interested, it is necessary to design where and how they should book and take action.

Tripia Studio will provide channels to transition from model courses to the official booking pages of accommodations, aiming for an experience that allows travelers to proceed with their planning smoothly.

5. Measuring Campaign Effectiveness and Improving for Future Initiatives

Tripia Studio measures post-campaign traffic and responses to improve future initiatives.

Which creator's content generated engagement? Which model courses were read? From which channels did users proceed to the official booking page? Which appeals captured travelers' interest?

Based on this data, we will transform tourism promotion from a one-off measure into a continuously improvable system.

Content by Creators

YouTube Subscribers 1.1 Million!? Konjuri

Konjuri, a popular YouTuber with over 1.1 million followers, enjoys a birthday trip with members of the friendly Bankara Radio!

Itinerary Link

Strong Support from Gen Z! Minchi

Minchi, who provides advantageous information for young people as a supporter of Gen Z, plans a Kusatsu trip for a lifetime of memories that is both photogenic and cost-effective!

Itinerary Link

Focusing on Photogenic Girls' Trips! Yunayuna

Model and talent Yunayuna clearly presents her photogenic Kusatsu experiences in a vlog format!

Itinerary Link

Sharp Eye for Traveling with Children! Rei Mama

Rei Mama, who has immense support from mothers for her travel content from the perspective of families with young children, introduces a Kusatsu trip that can be enjoyed with kids!

Itinerary Link

Three-Generation Family Trip!ERICA.

ERICA., who loves art and travel and also introduces three-generation trips, shares recommendations for Kusatsu's gourmet food and shopping experiences!

Itinerary Link

About Tripia

Tripia is a startup that develops and operates an AI-powered travel planning app and Tripia Studio for accommodations and tourist regions.

Tripia app generates travel plans according to user requests and aims to support the entire process from travel planning to booking in the future.

Tripia Studio covers and photographs firsthand information from accommodations and regions, and by publishing and assetizing it on a per-itinerary basis, it is building a new form of information distribution that connects travelers with accommodations and regions.

Tripia combines AI travel planning, creator content, visualization of regional tourism resources, and direct booking channels to provide travelers with "experiences to concretely consider their desired trips" and to provide regions and accommodations with "a tourism promotion base for continuously grasping and improving results."

CEO Comment

Haruya Umemoto, Representative Director, Tripia Inc.

When travelers choose a destination, I believe that not only "whether it's a famous tourist spot" or "whether it's a good accommodation," but also "what kind of time they can spend there" is becoming important.

On the other hand, the appeal of regions and accommodations is scattered across social media, official websites, booking pages, and tourism information sites, requiring considerable effort for travelers to vividly imagine their actual stay.

Tripia Studio re-edits firsthand information from regions and accommodations into an easy-to-understand "itinerary" format and connects it to direct booking channels, thereby more naturally leading to travel consideration.

Furthermore, as AI-driven travel suggestions become more common, people's authentic voices will become even more important. Tripia Studio is a new system for tourism experience promotion that combines the communication power of creators with the information design required in the AI era.

We are very pleased to be able to start this demonstration in Kusatsu Onsen, re-editing summer tourism experiences.

Through this initiative, we will build a new, sustainable tourism promotion model for travelers, regions, accommodations, and creators that goes beyond mere posts.

Future Development

Through this demonstration in Kusatsu Onsen, Tripia plans to verify the effectiveness of the tourism experience promotion model by Tripia Studio and expand it to other accommodations and tourist regions in the future.

In regional tourism destinations, information from accommodations, restaurants, tourist spots, experience providers, and transportation is dispersed, creating a high hurdle for travelers to plan their own suitable trips.

Tripia will build a system where travelers can more easily discover the charms of a region and lead to actual visits and stays by assetizing firsthand regional information on a per-itinerary basis, promoting it multilingually, and connecting it to direct booking channels and performance measurement.

Additionally, we will strengthen travel planning, itinerary viewing, campaign guidance, and connections to official booking pages within the Tripia app, providing travelers with "an experience to easily consider their desired trips" and offering regions and accommodations "a sustainable tourism promotion base."

Demonstration Overview

Name: Tripia Studio Kusatsu Onsen Tourism Experience Promotion Project Content: Creator promotion, Tripia reporting, model course creation, multilingual promotion, direct booking channel design, performance measurement Target Area: Kusatsu Onsen, Gunma Prefecture Cooperating Facility: Hotel Sakurai Implementation Period: Sequentially from June 2026 Main Promotion Media: Tripia, Instagram, TikTok, and other social media Notes: For traveler benefits and campaign information, please check the official Tripia website.

Company Overview

Company Name: Tripia Inc. Location: 5-34-11 Tachibana, Sumida-ku, Tokyo Representative: Haruya Umemoto, Representative Director Business Activities: Development and operation of AI travel planning app "Tripia," provision of Tripia Studio for accommodations and tourist regions URL: https://tripia.jp