[FUJIMI x Hello Kitty] A Heart-Fluttering Protein Experience. Limited-Time Pop-Up Stores to be Held in Yurakucho and Kitasenju! Special Gacha to Win Event-Exclusive Merchandise

Overview

Torico Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President: Toshimi Kato), part of the POLA ORBIS GROUP, will hold limited-time pop-up stores for its personalized beauty care brand "FUJIMI" in collaboration with Sanrio Co., Ltd.'s "Hello Kitty." The stores will open at Yurakucho Marui starting July 7, 2026 (Tue), and at Kitasenju Marui starting September 2, 2026 (Wed). At these events, we will offer special content to make your daily beauty routine enjoyable, including a special package set with a collaboration-limited design shaker with "Hello Kitty," and a "No-Loss Special Gacha" where you can win limited-edition items.

More casually, more enjoyably. Delicious beauty habits with your beloved Hello Kitty.

"I'm interested in beauty and health, but I can't stick with a protein routine..." With this sentiment in mind, we decided to hold this collaboration and pop-up stores to deliver a protein experience that is easy and delicious to start, inspired by the "nostalgia" and "sense of security" that comes from a beloved character, targeting working women and mothers in their 30s and 40s.

The venues will feature oversized standees and panels that will make you want to take photos, providing a space that is both adorably mature and healing.

Product Overview

<FUJIMI Personalized Protein Apple Flavor (Hello Kitty Collaboration)>

This is FUJIMI's first limited-edition package where the box itself features a collaboration design. The adult-cute design, inspired by "apple," reminiscent of Hello Kitty, will transform your daily self-care into a special time just by placing it in your kitchen. With a compact size of 10 sachets per box, it's perfect as a treat for yourself or a gift for someone special.

Product Name: FUJIMI Personalized Protein Apple Flavor

Sales Price: 4,100 yen (4,428 yen including tax)

Contents: 10 sachets per box

<Hello Kitty x FUJIMI Starter Set>

A new "Starter Set" exclusive to this collaboration is now available. In addition to a shaker with a limited-edition design for the starter set, it includes one sachet each of FUJIMI's popular three flavors (Double Cacao, Rich Strawberry Milk, and Tropical VC). This is a special entry package that allows you to smoothly start your protein routine.

Set Contents: Collaboration Shaker A, 3 Protein Sachets (Double Cacao, Rich Strawberry Milk, Tropical VC, 1 sachet each)

Sales Price: 3,980 yen (4,378 yen including tax)

*The apple flavor is limited in quantity and will end once stock is depleted. *The content and release date may vary depending on the region or store. *The protein included in the starter set is not personalized but is formulated with unique ingredients perfect for the current season.

No-Loss Special Gacha

As a special plan exclusive to this pop-up store, we will be holding a "Special Gacha" that you can enjoy when you purchase multiple eligible items.

[Participation Conditions] Purchase 2 eligible items to participate in the gacha once. After that, for each additional eligible item purchased, your number of gacha entries will increase by one.

Example):

・Purchase 2 items: 1 entry

・Purchase 3 items: 2 entries

・Purchase 4 items: 3 entries

・Purchase 5 items: 4 entries

Visit & LINE Registration Bonus

All customers who visit the store and add the official FUJIMI LINE account as a friend will receive a collaboration-limited "Original Digital Wallpaper" and "Limited Stickers" as a gift.

*Images are for illustrative purposes. *Designs are random.

Pop-Up Store Event Overview

[Phase 1: Yurakucho Area]

Event Period: July 7, 2026 (Tue) - July 20, 2026 (Mon)

Business Hours: 11:00 - 20:00 *Last day only: 11:00 - 19:00

Venue: Yurakucho Marui 1F Calendarium F03・F05

Address: 2-7-1 Yurakucho, Chiyoda-ku, Tokyo 100-0006

[Phase 2: Kitasenju Area]

Event Period: September 2, 2026 (Wed) - September 15, 2026 (Tue)

Business Hours: 10:00 - 20:00 *Last day only: 10:00 - 18:30

Venue: Kitasenju Marui 2F Calendarium 3

Address: 3-92 Senju, Adachi-ku, Tokyo 120-8501 MILDIS I Building

*Please note that products and prizes are limited in quantity at each venue and may end once stock is depleted.

About FUJIMI

FUJIMI was born in 2018 as a personalized beauty care brand and began selling personalized supplements. Subsequently, FUJIMI Personalized Protein, released thereafter, became a hit product that has been well-received by many customers since its launch. Moving forward, based on personalization, we aim to build long-term relationships with our customers through higher quality services, and by embracing "Beauty, My Way," we will provide products and experiences that cater to each individual.

FUJIMI Official Website is here

Company Introduction

Company Name: Torico Co., Ltd.

Representative: President Toshimi Kato

Location: Ohashi-Gyoen Bldg. 5F, 2-3-15 Shinjuku, Shinjuku-ku, Tokyo

Established: April 24, 2018

Business Activities: Sales of personalized beauty care brand "FUJIMI" and hair care brand "GINZUBA"

Torico Co., Ltd. Homepage is here

Inquiries Regarding This Release

Contact Person: Sekiguchi

Email Address: press@tricot-inc.com

(C) 2026 SANRIO CO., LTD. APPROVAL NO. L670727