Korean Hair Care Brand LADOR (Lador) Exhibits at 'Cinderella EXPO 9th'

LADOR (Lador), a high-performance hair care brand from Korea that introduces the new concept of "hair skincare," participated in the beauty influencer event "Cinderella EXPO 9th," held on June 5, 2026.

Organized by the beauty media platform "Cinderella Fit," this event was themed "Care begets care. Softening the world through beauty." The venue attracted numerous beauty influencers, many of whom visited the LADOR booth.

At the event, LADOR offered an interactive experience zone featuring its most popular products. Attendees were able to try the brand's perfume hair oil series—known as "perfume for your hair," which has gained popularity on social media—as well as its signature intensive repair treatment, "Hair Fill-Up," both of which received enthusiastic responses.

Growing recognition as a brand that "completes your everyday life"

LADOR is a hair care brand established in Korea in 2007.

The brand name combines the words "Laboratory" and "adorable," reflecting its commitment to scientifically grounded formulations and enjoyable daily use.

Under its slogan "Completing your everyday life, LADOR," the brand often spends over a year developing a single product, emphasizing meticulous research and refinement.

This sincere approach to product development was highly praised by attendees, who are particularly attuned to beauty innovation.

Popular products that drew attention at the event

◾️ Perfume Hair Oil—The viral "perfume for your hair"

LADOR showcased its popular Perfume Hair Oil series at the event.

Its elegant, fragrance-like scent and lightweight, non-greasy texture attracted many visitors.

Attendees appreciated the ability to care for their hair while enjoying a luxurious scent, with many commenting, "I want to use this every day" and "It lifts my mood." The unique hair care experience offered by LADOR generated significant interest.

◾️ Signature treatment 'Hair Fill-Up'

The event also featured 'Hair Fill-Up,' an intensive treatment enriched with high-concentration proteins.

Attendees experienced its smoothing effect firsthand, praising its ability to restore damaged hair and improve manageability.

Why Cinderella Fit's editorial team chose LADOR

In its event report, the Cinderella Fit editorial team highlighted LADOR as a brand admired not just for following trends, but for its genuine dedication to product development.

In a beauty market where trends constantly evolve, LADOR has remained committed to rigorous research and creating products that support everyday life.

The event's theme, "Care begets care," reflects the idea that self-care begins with caring for oneself.

Through daily hair care routines, LADOR encourages people to create moments of self-kindness.

Moving forward, LADOR will continue to offer hair care experiences that not only nurture hair but also enrich everyday life.

About LADOR

LADOR (Lador) is a brand launched in Korea in 2007. The name combines "Laboratory" and "adorable," embodying the brand's philosophy of developing products that meet diverse needs and complete beauty. Under the slogan "Completing your everyday life, Lador," LADOR places utmost importance on ingredient safety and product quality. Through collaboration between experts and researchers, the brand develops high-quality hair care products that address a wide range of hair concerns, often spending over a year perfecting a single product. Beyond Korea, LADOR is now available in over 30 countries worldwide and is widely embraced by consumers. Products such as "Hair Fill-Up" and "Perfume Hair Oil" are especially praised for their effectiveness in damage repair and their delightful fragrances.

[LADOR Official Website] https://lador.jp/

[Rakuten Official Store] https://item.rakuten.co.jp/swag-official/c/0000000009/

[Amazon Official Store] https://x.gd/0tb3S

[ZOZO Official Store] https://zozo.jp/shop/lador/

[Qoo10 Official Store] https://www.qoo10.jp/shop/lador_jp

[LADOR Official Instagram] https://www.instagram.com/lador_jp

[LADOR Official X] https://x.com/lador_jp

Inquiries

Trickle Co., Ltd. Barbizon80 3F, 1-14-21, Jingumae, Shibuya-ku, Tokyo 150-0001, Japan LADOR Inquiries: info@lador.jp