【SWAG】Long-Awaited New Product for "Cola Wash," Which Sells Out at Stores: "New Grooming Habit" Peach Flavor Appears for Your Pouch
Oral care brand SWAG is launching "Peach Cola Wash" on May 11, 2026 (Monday), a new flavor for its popular "Cola Wash" product, which has frequently sold out at stores. This new product offers a refreshing sensation with a micro-carbonated peach flavor and a novel experience of "seeing the dirt," designed to be a convenient grooming item for on-the-go use.
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- 📰 Published: April 28, 2026 at 21:00
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Tricle Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Taku Kamigaki) is launching "Peach Cola Wash" on May 11, 2026 (Monday), as a new flavor for "Cola Wash," an oral care brand SWAG product that has become a hot topic for its refreshing sensation of micro-carbonated*1 cola flavor spreading throughout the mouth and the novel experience of "seeing the dirt," leading to frequent sell-outs at stores.
*1 Due to acetic acid + sodium bicarbonate
◾️ Three Features of Peach Cola Wash
① Peach flavor with micro-carbonation*1 that balances sweetness and refreshment
It combines a subtly sweet and gentle peach taste with a refreshing sensation like micro-carbonation*1, achieving a comfortable refreshing feeling. The moment it enters the mouth, it's sweet, followed by the refreshing taste of xylitol, leading to a clean finish.
*1 Due to acetic acid + sodium bicarbonate
② A new experience of "seeing the dirt"
Its unique design, which visualizes dirt after use, provides a new oral care experience where users can feel the effectiveness of their care. If chilled in the refrigerator before use, it can be enjoyed even more refreshingly as a "delicious mouthwash*2."
*2 Not for drinking
③ Compact design that fits in a pouch
Its compact, single-use design makes it easy to fit into a pouch, allowing for convenient use on the go. It comes in a stylish pink-based package.
◾️ One bottle active in various scenes
It allows for oral care anytime, anywhere, regardless of the scene. It can be used quickly whenever needed, serving as a "lucky charm" grooming item that accompanies you in various daily situations.
Before a date or meeting friends, at the timing of a new encounter, for refreshment in a work setting.
◾️ Product Overview
・Product Name: SWAG PEACH COLA WASH
・Release Date: Sequentially available from May 11, 2026
・Price: 330 yen (tax included)
・Volume: 12ml × 5 bottles
・Sales Channels: Various e-commerce sites, national variety stores, national drugstores
・How to Use: Tear open the seal, take one packet (12ml) into your mouth, rinse for about 20 seconds, then spit it out. If you are concerned about remaining dirt after use, rinse with water. *Please be careful as the contents may splash out when opening.
・Precautions: This is not an internal medicine, so do not drink it. If you experience any abnormalities in your mouth, allergies such as rashes, asthma-like symptoms, or feel any discomfort, discontinue use and consult a doctor. Keep out of reach of infants.
◾️ What is SWAG?
"SWAG" is an oral care brand with the concept "So What, All Good. Goodbye, BAD BREATH!" It features designs inspired by the free and healthy mood of the West Coast, and uses FSC certified paper for its packaging. The packaging for toothbrushes and tongue cleaners uses recycled plastic, demonstrating environmental consideration.
Official Website: https://swag.tokyo/
Official Rakuten Ichiba Store: https://item.rakuten.co.jp/swag-official/c/0000000003/
Official Amazon: https://www.amazon.co.jp/stores/page/1C7589D7-4AD4-4523-8454-5DFB6A549814
Official LINE Gift: https://mall.line.me/sb/f24c3a8b
Official Instagram: https://www.instagram.com/swag_official_jp/
Official X: https://x.com/swag_sns
Official LINE: https://lin.ee/8qEWhdm
Contact Information
Tricle Inc. 1-14-21 Barbizon80 3F, Jingumae, Shibuya-ku, Tokyo 150-0001 SWAG
Contact: info@swag.tokyo
*1 Due to acetic acid + sodium bicarbonate
◾️ Three Features of Peach Cola Wash
① Peach flavor with micro-carbonation*1 that balances sweetness and refreshment
It combines a subtly sweet and gentle peach taste with a refreshing sensation like micro-carbonation*1, achieving a comfortable refreshing feeling. The moment it enters the mouth, it's sweet, followed by the refreshing taste of xylitol, leading to a clean finish.
*1 Due to acetic acid + sodium bicarbonate
② A new experience of "seeing the dirt"
Its unique design, which visualizes dirt after use, provides a new oral care experience where users can feel the effectiveness of their care. If chilled in the refrigerator before use, it can be enjoyed even more refreshingly as a "delicious mouthwash*2."
*2 Not for drinking
③ Compact design that fits in a pouch
Its compact, single-use design makes it easy to fit into a pouch, allowing for convenient use on the go. It comes in a stylish pink-based package.
◾️ One bottle active in various scenes
It allows for oral care anytime, anywhere, regardless of the scene. It can be used quickly whenever needed, serving as a "lucky charm" grooming item that accompanies you in various daily situations.
Before a date or meeting friends, at the timing of a new encounter, for refreshment in a work setting.
◾️ Product Overview
・Product Name: SWAG PEACH COLA WASH
・Release Date: Sequentially available from May 11, 2026
・Price: 330 yen (tax included)
・Volume: 12ml × 5 bottles
・Sales Channels: Various e-commerce sites, national variety stores, national drugstores
・How to Use: Tear open the seal, take one packet (12ml) into your mouth, rinse for about 20 seconds, then spit it out. If you are concerned about remaining dirt after use, rinse with water. *Please be careful as the contents may splash out when opening.
・Precautions: This is not an internal medicine, so do not drink it. If you experience any abnormalities in your mouth, allergies such as rashes, asthma-like symptoms, or feel any discomfort, discontinue use and consult a doctor. Keep out of reach of infants.
◾️ What is SWAG?
"SWAG" is an oral care brand with the concept "So What, All Good. Goodbye, BAD BREATH!" It features designs inspired by the free and healthy mood of the West Coast, and uses FSC certified paper for its packaging. The packaging for toothbrushes and tongue cleaners uses recycled plastic, demonstrating environmental consideration.
Official Website: https://swag.tokyo/
Official Rakuten Ichiba Store: https://item.rakuten.co.jp/swag-official/c/0000000003/
Official Amazon: https://www.amazon.co.jp/stores/page/1C7589D7-4AD4-4523-8454-5DFB6A549814
Official LINE Gift: https://mall.line.me/sb/f24c3a8b
Official Instagram: https://www.instagram.com/swag_official_jp/
Official X: https://x.com/swag_sns
Official LINE: https://lin.ee/8qEWhdm
Contact Information
Tricle Inc. 1-14-21 Barbizon80 3F, Jingumae, Shibuya-ku, Tokyo 150-0001 SWAG
Contact: info@swag.tokyo