First Store in Tohoku Region! Trial's Apparel Specialty Store "RIALT" Grand Opens at Seiyu The Mall Sendai Nagamachi

Key facts

  • First Store in Tohoku Region! Trial's Apparel Specialty Store "RIALT" Grand Opens at Seiyu The Mall Sendai Nagamachi
  • Trial Holdings, Inc. will grand open its apparel specialty store "RIALT" at Seiyu The Mall Sendai Nagamachi on June 11th, marking its first store in the Tohoku region. This new store will be a pioneering model focused on high-performance innerwear that addresses climate change. RIALT offers apparel that balances comfort and functionality, including popular series like "AIRITY" and "NOBIRUNO."
  • Source: PR Times
  • Date: June 11, 2026

Direct answer

Trial Holdings, Inc. will grand open its apparel specialty store "RIALT" at Seiyu The Mall Sendai Nagamachi on June 11th, marking its first store in the Tohoku region. This new store will be a pioneering model focused on high-performance innerwear that addresses climate change. RIALT offers apparel that balances comfort and functionality, including popular series like "AIRITY" and "NOBIRUNO."

Citation
First Store in Tohoku Region! Trial's Apparel Specialty Store "RIALT" Grand Opens at Seiyu The Mall Sendai Nagamachi (June 11, 2026), PR Times
Source
PR Times
Date
June 11, 2026
Trial Holdings, Inc. will grand open its apparel specialty store "RIALT" at Seiyu The Mall Sendai Nagamachi on June 11th, marking its first store in the Tohoku region. This new store will be a pioneering model focused on high-performance innerwear that addresses climate change. RIALT offers apparel that balances comfort and functionality, including popular series like "AIRITY" and "NOBIRUNO."
イベント出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: June 11, 2026 at 10:00
  • 🔍 Collected: June 11, 2026 at 10:26 (25 min after Published)
  • 🤖 AI Analyzed: June 12, 2026 at 18:15 (31h 49m after Collected)
Trial Holdings, Inc. (Headquarters: Fukuoka City, Fukuoka Prefecture, Representative Director: Hiroyuki Nagata) will grand open "Seiyu The Mall Sendai Nagamachi," the first store in the Tohoku region for its apparel specialty store "RIALT (Rialto)," on June 11th. "RIALT" is an apparel specialty store operated by Trial. This will be the third store, following the first store at Seiyu Sangenjaya (Tokyo) and the second store at Mega Center Trial Hamakita (Shizuoka Prefecture). The newly opened Seiyu The Mall Sendai Nagamachi store will be developed as a nationwide first "functional clothing and innerwear enhanced" model store, focusing on high-performance innerwear that responds to the increasing demand for climate change adaptation. RIALT products are "functional apparel that evolves from comfort," with the concept of "ROOM & OUT." They pursue comfort and a pleasant feel like loungewear. For some product developments, Trial has analyzed Japanese body types and movements in collaboration with partner companies. By reflecting these results in pattern design and material selection, they achieve a higher level of comfort that considers various daily movements. Furthermore, by designing for all generations and a wide range of sizes, and by establishing a unique development and production system, they are able to offer products at price points that thoroughly pursue cost performance. ◾️Introducing Trial's popular apparel brand "RIALT" and popular functional series "AIRITY" Comfortable Innerwear with Quick-Drying & Cool-Touch Features AIRITY is a high-performance innerwear series developed by Trial. With quick-drying and cool-touch functions, it provides a smooth and comfortable feel even in hot weather, pursuing comfort for everyday wear. Additionally, it features antibacterial and deodorizing functions to reduce various daily stresses. In 2025, it recorded cumulative annual sales of approximately 800,000 units*, earning support from many customers. It offers a balance of functionality and comfort at an accessible price range starting from 658 yen (tax included). * Cumulative sales from January to December 2025 (including innerwear/bra tops and bottoms) AIRITY Men's V-Neck Short Sleeve: 658 yen (tax included) A standard innerwear with quick-drying, cool-touch, antibacterial, and deodorizing functions. The supple stretch material fits the body comfortably and allows for ease of movement. The V-neck design is less visible from the collar of a shirt, making it suitable for business settings. AIRITY Moist Care Bra Tank Top: 1,097 yen (tax included) A bra tank top camisole that can be worn comfortably and smoothly even in sweaty seasons. The free-cutting specification without under-bust elastic reduces back bulges and creates a sleek silhouette. In addition to stable support from the back, it uses quick-drying and cool-touch materials for comfortable wear even in hot weather. The lining uses highly breathable mesh material to pursue a light feel that suppresses stuffiness. AIRITY Suteteko (Underwear): 768 yen (tax included) Quick-drying function quickly absorbs and dries sweat, maintaining comfort even in hot seasons. Cool-touch material provides an instant cooling sensation upon wearing. Furthermore, supple stretchability allows it to fit movements for stress-free wear. It also has deodorizing and antibacterial properties to suppress odors from sweat. It's a recommended item for summer, offering a refreshing feel and comfort. AIRITY Oversized T-Shirt: 1,097 yen (tax included) A high-performance T-shirt that combines the soft texture of cotton with the functionality of polyester, achieving both a smooth feel and comfortable wear. It features UV cut (over 90%), quick-drying, cool-touch, and easy-care (wrinkle-resistant and quick-drying) properties, ensuring comfortable wear even in sweaty seasons. Available in sizes S to 4L, with 8 colors for men and 6 colors for women. AIRITY ZIP Hoodie: 1,639 yen (tax included) A versatile ZIP hoodie that can be worn from spring to autumn. It uses dry material with a cool-touch function, quickly absorbing and diffusing sweat for comfortable wear even in hot weather. It also provides UV protection, and the cuffs have thumbholes to cover the back of the hands. The hood features a spindle cord for adjustable fit, supporting outdoor activities and leisure in sunny seasons. Furthermore, it's easy-care, machine washable, wrinkle-resistant, and quick-drying, making it suitable for daily wear. It combines functionality and versatility for a wide range of scenes in spring, summer, and autumn. NOBIRUNO Stretch Pants: 1,097 yen (tax included) The "NOBIRUNO" series, which has garnered support for its high stretchability and comfortable fit, has surpassed cumulative sales of 1 million units*. These pants use highly stretchable material, balancing ease of movement with a sleek silhouette. They reduce tightness around the knees and hips during prolonged sitting, walking, or climbing stairs, providing stress-free wear. In addition to a comfortable fit with elastic waistband, they are versatile for styling from casual to dressy. Furthermore, they are machine washable and easy-care, wrinkle-resistant, and quick-drying, making them easy to maintain even in sweaty seasons. Combining functionality and a neat appearance, they are suitable for a wide range of occasions from daily use to travel and leisure. * Sales performance from December 1, 2024, to January 31, 2026 (combined men's and women's) ◾️RIALT Seiyu The Mall Sendai Nagamachi Basic Information ・Address: Seiyu The Mall Sendai Nagamachi, Honkan 2F, 7-20-3 Nagamachi, Taihaku-ku, Sendai City, Miyagi Prefecture ・Business Hours: 9:00 AM - 9:00 PM ・Store URL: https://rialt.online/pages/store President & CEO: Hiroyuki Nagata Headquarters Location: 1-12-2 Tanotsu, Higashi-ku, Fukuoka City Established: September 2015 Sales: 803.8 billion yen (Fiscal Year ending June 2025) *Group consolidated URL: https://trial-holdings.inc/ Customer Consultation Service for Stores TEL: 0120-033-559 Reception Hours: 9:00 AM - 10:00 PM

FAQ

When is the opening date of RIALT Seiyu The Mall Sendai Nagamachi store?

The grand opening is on June 11, 2024.

What is the concept of the apparel specialty store RIALT?

With the concept of "ROOM & OUT," it develops functional apparel that pursues comfort and a pleasant feel like loungewear.

What are the features of the new store?

It is a nationwide first "functional clothing and innerwear enhanced" model store, focusing on high-performance innerwear that addresses climate change.

What is Trial's popular functional innerwear series?

The "AIRITY" series, featuring quick-drying, cool-touch, antibacterial, and deodorizing functions.

What are the features of the NOBIRUNO stretch pants?

They offer high stretchability and comfort, balancing ease of movement with a sleek silhouette, and are machine washable for easy care.