Trial Accelerates E-Commerce Collaboration with Seiyu, Establishes New Company 'TRYU' to Launch Full-Scale Online Supermarket in Sapporo
Trial Holdings established a new company, TRYU, to integrate the group's e-commerce operations. Utilizing Seiyu's expertise, they will launch the 'TRIAL Net Supermarket' in Sapporo, with plans for nationwide expansion.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 20:00
- 🔍 Collected: April 3, 2026 at 11:30
- 🤖 AI Analyzed: April 21, 2026 at 06:21 (426h 50m after Collected)
Trial Holdings Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative Director: Hiroyuki Nagata; hereinafter 'Trial') has established a new company, 'TRYU Co., Ltd.' (Headquarters: Minato-ku, Tokyo; President and Representative Director: Shohei Fujimura; hereinafter 'TRYU'), to integrate and strengthen the EC business of the entire group. TRYU will be responsible for planning and operating the Trial Group's EC business, and as part of this initiative, will fully roll out the 'TRIAL Net Supermarket' in Sapporo, Hokkaido.
Triggered by the management integration with Seiyu, which joined the group in 2025, the Trial Group is advancing business collaborations that leverage the strengths of both companies. Particularly in the EC domain, by combining the online supermarket operation and monetization know-how that Seiyu has cultivated over 25 years with Trial's store network and product capabilities, they will cross-functionally plan and operate the group's EC businesses such as 'TRIAL Net Supermarket' and 'Seiyu Net Supermarket'. The launch of the 'TRIAL Net Supermarket' in Sapporo this time is the result of these business collaboration efforts, realizing service deployment in the shortest possible distance.
'TRIAL Net Supermarket' has been sequentially launching its service from late February 2026 at TRIAL smart Kotoni Store, Super Center Trial Teine Store, and Mega Center Trial Fushiko Store in Sapporo. Following a smooth start, it will begin taking online supermarket orders at the Super Center Trial Atsubetsu Store (Sapporo) from Friday, April 3, 2026 (*). This will further expand the delivery area within Sapporo City and aim to improve convenience for local customers.
In addition to handling Trial's product lineup of over 13,000 items and Seiyu's private brand (PB) 'Minasama no Osumitsuki', it provides highly convenient services tailored to customers' lifestyles by offering 24-hour order reception and setting six delivery slots per day.
* Deliveries start from Monday, April 6, 2026.
Going forward, TRYU plans to gradually expand the online supermarket delivery area in Sapporo City, renew the online supermarket sites operated at the Mega Center Trial Fukuoka Airport Store and TRIAL smart Imajuku Store in Fukuoka City, and further expand the service to the Kyushu, Kansai, and Kanto areas. In addition, aiming to maximize value and convenience for customers across the entire Trial Group, we will not stop at the online supermarket business, but will also work on creating new possibilities in the EC domain, such as strengthening quick commerce and mail-order gift businesses.
President and Representative Director of TRYU Co., Ltd. & Executive Officer and Head of Marketing at Seiyu Co., Ltd.
Comment from Shohei Fujimura:
'The need for online supermarkets and online sales is increasing year by year. With the establishment of TRYU, the EC domains cultivated by Trial and Seiyu...'
Triggered by the management integration with Seiyu, which joined the group in 2025, the Trial Group is advancing business collaborations that leverage the strengths of both companies. Particularly in the EC domain, by combining the online supermarket operation and monetization know-how that Seiyu has cultivated over 25 years with Trial's store network and product capabilities, they will cross-functionally plan and operate the group's EC businesses such as 'TRIAL Net Supermarket' and 'Seiyu Net Supermarket'. The launch of the 'TRIAL Net Supermarket' in Sapporo this time is the result of these business collaboration efforts, realizing service deployment in the shortest possible distance.
'TRIAL Net Supermarket' has been sequentially launching its service from late February 2026 at TRIAL smart Kotoni Store, Super Center Trial Teine Store, and Mega Center Trial Fushiko Store in Sapporo. Following a smooth start, it will begin taking online supermarket orders at the Super Center Trial Atsubetsu Store (Sapporo) from Friday, April 3, 2026 (*). This will further expand the delivery area within Sapporo City and aim to improve convenience for local customers.
In addition to handling Trial's product lineup of over 13,000 items and Seiyu's private brand (PB) 'Minasama no Osumitsuki', it provides highly convenient services tailored to customers' lifestyles by offering 24-hour order reception and setting six delivery slots per day.
* Deliveries start from Monday, April 6, 2026.
Going forward, TRYU plans to gradually expand the online supermarket delivery area in Sapporo City, renew the online supermarket sites operated at the Mega Center Trial Fukuoka Airport Store and TRIAL smart Imajuku Store in Fukuoka City, and further expand the service to the Kyushu, Kansai, and Kanto areas. In addition, aiming to maximize value and convenience for customers across the entire Trial Group, we will not stop at the online supermarket business, but will also work on creating new possibilities in the EC domain, such as strengthening quick commerce and mail-order gift businesses.
President and Representative Director of TRYU Co., Ltd. & Executive Officer and Head of Marketing at Seiyu Co., Ltd.
Comment from Shohei Fujimura:
'The need for online supermarkets and online sales is increasing year by year. With the establishment of TRYU, the EC domains cultivated by Trial and Seiyu...'