Nearly 90% Unable to Find "Desired Information" within Corporate Websites, Survey Reveals [TRENDEMON JAPAN]

■ Survey Overview Survey Name: Fact-finding survey on information search issues among BtoB site visitors and the chat experience in the AI era Survey Method: Internet survey planned by "ResearP®︎", a research marketing service provided by IDEATECH Survey Period: April 2, 2026 to April 3, 2026 Valid Responses: 111 business persons with generative AI experience working at companies with 100 or more employees, who use BtoB corporate websites for work at least once a month to gather information on products and services. *As the composition ratios are rounded off to the first decimal place, the total may not necessarily equal 100. [Survey Background] With the spread of generative AI chat, a significant decrease in traffic and lower CVR are currently occurring on many BtoB sites, and the "significance of existence of a company's own site" is fundamentally shaken right now. In this survey, we aim to clarify the issues in the conventional site experience by investigating the actual state of "purchasing behavior," which is undergoing major changes, and propose measures that will be necessary for BtoB companies going forward. [Survey Summary] 01 | Approximately 90% of buyers experience "leaving the site unable to find necessary information" 02 | 83.8% feel the opportunities to gather information using generative AI before corporate websites have "increased" 03 | 97.9% are dissatisfied with the chat function installed on corporate websites 04 | Over 90% show a strong intention to use personalized AI chat functions within corporate websites "Approximately 90% of buyers experience 'leaving the site unable to find necessary information' on corporate websites" ■ When asked, "Q1. Have you ever experienced leaving a site unable to find the necessary information when looking for product/service information on a BtoB corporate website?" (n=111), 86.5% answered "Yes" and 13.5% answered "No," revealing that approximately 90% of those in charge get lost within corporate websites and leave without reaching the information they want. The starting point for information gathering shifts from "search" to "dialogue with AI" ■ When asked, "Q4. Where do you first get information when gathering information and comparing products/services?" (n=111), "Generative AI" reached 27.9%, a result competing closely with "Search Engine" at 29.7%. Approximately 80% feel that "opportunities to gather information using generative AI before corporate websites have increased" ■ When asked, "Q5. Do you think you have more opportunities to ask questions to generative AI before browsing corporate websites when gathering information on BtoB products and services for work?" (n=111), 28.8% answered "Strongly agree" and 55.0% answered "Somewhat agree." Over 80% also use the chat (QA) function within corporate websites ■ When asked, "Q7. Have you ever used the chat function (chatbot, manned chat, etc.) installed on the website of a BtoB company?" (n=111), 84.7% answered "Yes" and 15.3% answered "No," revealing that the implementation of QA (chat) functions within corporate websites has penetrated to a certain extent. Over 90% are dissatisfied with existing chat functions ■ When asked, "Q8. This question is for those who answered "Yes" to Q7. Please tell us what you were dissatisfied with when using the chat function on a BtoB corporate website. (Multiple answers allowed)" (n=94), 61.7% answered "My intention for the question was not understood correctly," 40.4% answered "Only a standard response was returned," and 39.4% answered "I was immediately guided to an inquiry form or meeting reservation," revealing strong dissatisfaction with existing chat functions within corporate websites that are not based on the customer's perspective. Approximately 90% answered they "want to utilize" personalized AI chat functions ■ When asked, "Q9. If an AI chat function that provides personalized answers tailored to your company's corporate attributes and interest levels was available on a BtoB corporate website, would you want to utilize it?" (n=111), 33.3% answered "Strongly agree" and 57.7% answered "Somewhat agree." Over half of those in charge expect personalized information that can only be obtained within the site ■ When asked, "Q10. This question is for those who answered 'Strongly agree' or 'Somewhat agree' in Q9. Please tell us what you expect from an AI chat function on a BtoB corporate website. (Multiple answers allowed)" (n=101), 55.4% answered "Provide a rough estimate of costs for our company" and 41.6% answered "Provide unique specialized know-how, case studies, and knowledge that are effective for our company's issues," indicating a strong need for the provision of deep, personalized information unique to a company's own site. "An urgent need to innovate the information provision capability of BtoB corporate sites and the QA (chat) experience by AI." As "dialogue with generative AI" is becoming the base starting point in purchasing behavior, there is an urgent need to build a "highly personalized QA experience based on the customer's perspective" within corporate websites that goes beyond the conventional standardized chat experience. Since the issues and consideration status of each visiting company naturally differ depending on company size and industry, realizing a high-quality QA experience requires providing personalized information tailored to corporate attributes and consideration status. Furthermore, survey results indicate a need for highly customizable QA functions capable of managing and providing deep information unique to a company's own site, such as "estimates suited to the company" and "unique specialized know-how," which can only be obtained within the site. Download Survey Data You can download the main volume of the survey content. [Inquiries regarding this matter] TRENDEMON JAPAN K.K. Email address: sshimazoe@trendemon.com [Company Overview] TRENDEMON JAPAN Inc. 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