Founding: Treeva Inc. Established in Hikari City, Yamaguchi Prefecture as a DX Promotion Partner

## Founding: Treeva Inc. Established in Hikari City, Yamaguchi Prefecture as a DX Promotion Partner **Treeva Inc.** (Headquarters: Hikari City, Yamaguchi Prefecture, Representative Director: Yuki Shintani, hereinafter 'Treeva') was established on April 8, 2026. It is a consulting firm that provides hands-on support for corporate digital transformation (DX) through services such as developing data management infrastructure by building Notion, visualizing management data with BI tools, AI adoption support, and DX human resource development. With the philosophy 'Cultivate Innovation, Realize Value.', the representative director himself will act as a PM, accompanying clients from the 'don't know where to start' stage until they become a self-sustaining organization. **Official Website**: https://www.treeva.co.jp --- ## Background of Establishment The Ministry of Economy, Trade and Industry (METI) has warned in its 'DX Report' that companies failing to promote DX could face economic losses of up to 12 trillion yen annually. However, the DX promotion rate among SMEs remains low, with many voices in regional areas expressing concerns like 'I don't know who to consult' or 'I don't know where to start'. Leveraging experience in business improvement, data utilization, and project management, Treeva was established to provide DX promotion support as an accessible partner for SMEs, which are often beyond the reach of large consulting firms. --- ## Treeva's Three Values "3va" Treeva realizes the DX promotion for companies in three distinct phases: ### 01 Cultivation — Cultivating the Organization No matter how excellent an IT tool is introduced, it cannot take root if the organizational soil is not firm enough to accept it. Starting with visualizing work processes and centralizing information using Notion, we foster a culture where change is internalized through dialogue with the frontline staff. ### 02 Innovation — Fostering Innovation On the established data foundation, we gradually implement management visualization using BI tools and AI utilization. We carefully select the technologies truly necessary for the company's growth, rather than following trends, and build a system for data-driven decision-making. ### 03 Activation — Activating Talent We don't stop at creating systems. We 'activate' the state where employees can independently use digital tools by embedding a knowledge base within the company. This leads to building a self-sustaining organization that does not rely on external support. Keywords: DX, DX Promotion, Yamaguchi Prefecture, Treeva, DX Consulting, Web, Web Development, Notion, AI Adoption, Hikari City