Opening on Wednesday, August 5: Embracing the Joy of Closer Connection with Nature — A New “Rest Stop” Store Opens at Hiroshima Station

Tree of Life Minamo Hiroshima Store (Concept Image)

Tree of Life Co., Ltd. (Headquarters: Shibuya, Tokyo; President and CEO: Tadashi Shigenaga; hereinafter “Tree of Life”) will open the “Tree of Life Minamo Hiroshima Store” on Wednesday, August 5, 2026, at Minamo Hiroshima, directly connected to Hiroshima Station.

This new store brings together Tree of Life’s core value of “the joy of connecting with nature” and Minamo Hiroshima’s vision of “comfortable spaces” and “a distinctly Hiroshima feel,” creating a unique new retail experience.

Whether on the way to school, during a work break, or before heading home—

With a symbolic tree as its landmark, we aim to create a welcoming place where people naturally feel inclined to pause and step in.

Store fixtures dyed with herbal by-products

Inside the store, a welcoming symbolic tree and a workshop area with comfortable sofa seating will greet visitors. The interior incorporates sustainable practices, reusing herbs from Tree of Life’s Mizunami Factory that did not meet product standards. Store shelves and displays are colored with organic rooibos red, while sofa cushions are dyed with mallow blue and echinacea.

These elements create a warm, tactile space that reflects the rich colors and textures of plants, enhancing the natural ambiance.

More than just shopping, this space invites guests to experience scents and herbs, learn, and connect—fostering gentle bonds between people and between the community and its environment.

We aim to become part of the daily lives of those passing through Hiroshima Station, offering a place where new encounters and discoveries can unfold.

<Store Overview>

Tree of Life Minamo Hiroshima Store Opening Date: August 5 (Wed)

Operating Hours: 10:00–20:00 Location: 2-37 Matsubaracho, Minami-ku, Hiroshima City, Hiroshima Prefecture 732-0822 Minamo Hiroshima, 3F West

<Limited-Edition Product>

At the Tree of Life Minamo Hiroshima Store, we will launch a new addition to our “Local Aroma Series”: the blended essential oil “Seto no Kaze (Wind of Seto).”

“Seto no Kaze” captures the essence of the Chugoku and Shikoku regions through fragrance—evoking images of citrus fruits nurtured by mild climates and abundant sunshine, and the beautiful island-dotted landscapes of the Seto Inland Sea.

Made with lemons from the Seto Inland Sea, sudachi from Tokushima Prefecture, and yuzu from Kochi Prefecture, this blend centers on a crisp citrus aroma, layered with a refreshing, ocean-breeze-like quality reminiscent of winds sweeping across the Seto Inland Sea.

It brings to mind sunlit citrus groves and islands floating gently on calm waters—an aromatic tribute to the bright, refreshing scenery of the Seto region.

The “Local Aroma Series” is based on the concept of “depicting Japan’s diverse landscapes through fragrances made with local ingredients,” expressing each region’s unique nature, climate, history, and atmosphere.

Ideal as a memorable souvenir from a trip or a gift for locals and those with regional ties, this series aims to evoke pride and affection for the local area.

Chugoku and Shikoku Region Exclusive Blended Essential Oil “Seto no Kaze (Wind of Seto)”

Price: ¥2,420 (tax included)

<Opening Campaign>

1) Mini Lavender Bunch Gift Gifted to the first 50 customers who make a purchase (one per person; while supplies last)

2) Tree of Life 70th Anniversary Limited Edition Hand Towel Gift Gifted to customers who spend ¥8,800 or more (tax included), while supplies last

3) Opening Commemorative Happy Bags

• Aroma Set featuring an essential oil and portable aroma diffuser: ¥15,000 (tax included) • Beauty & Gourmet Set including the popular “Pomegranate & Ginseng Collagen Jelly”: ¥3,500 (tax included)

<Company Overview>

Tree of Life Co., Ltd. A lifestyle company founded in the Harajuku and Omotesando district, Tree of Life has been promoting a lifestyle centered on “nature,” “health,” and “joy” in Japan since 1976. The company advocates for wellness and well-being lifestyles that support physical and mental health and beauty.

Headquarters: 6-3-8 Jingumae, Shibuya-ku, Tokyo President and CEO: Tadashi Shigenaga Company Website: https://www.treeoflife.co.jp

[For Media Inquiries]

Marketing Division, Tree of Life Co., Ltd. Email: press@treeoflife.co.jp