"Bringing the Symbol of Happiness to More People." Treciente's Dream of a "Chain of Happiness" Through Jewelry
Treciente announces its dream of spreading a "chain of happiness" through jewelry, aiming to convey the symbol of happiness to as many people as possible.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 16, 2026 at 22:21 (372h 5m after Collected)
Our company endorses April Dream, which aims to make April 1st a day for sharing dreams. This press release represents Treciente's dream.
Treciente Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Shigehisa Tsuda) continues to deliver new value in jewelry under the mission of "conveying jewelry as a symbol of happiness to as many people as possible and making everyone involved happy."
What we aim for is not merely a company that provides products.
It is to be a presence that shapes people's feelings and connections through jewelry, and continues to accompany them throughout their lives.
Wedding rings and engagement rings are special items chosen at life's milestones.
We believe their essence lies not in being "ornaments," but in being "symbols of happiness."
The feelings for a loved one and promises for the future—to preserve these invisible emotions in a tangible form. That is the value of jewelry.
Embodying this idea are Treciente's "Three Happinesses."
For Customer Happiness, we aim to meet expectations, for the brand itself to become a special presence, and for our stores to be spaces where happy times can be spent.
For Colleague Happiness, we value teamwork based on trust and empathy, and connect that power to providing value to our customers.
For Personal Happiness, we aim for each individual to feel growth through work and human connections, and to find happiness in their own lives.
By circulating these three Happinesses, happiness spreads to everyone involved—that is the future we envision.
In recent years, due to soaring metal prices and diversifying values, the nature of jewelry is changing.
Nevertheless, its essential value as a "symbol of happiness" remains unchanged.
That is why we will continue to evolve in quality, price, and proposals in a way that can reach more people.
Treciente's dream is not to sell jewelry, but to leave "memories of happiness" in someone's life.
And for that happiness to connect to the next person.
We will continue to spread the small chain of happiness born through jewelry throughout society.
■ Company Overview
Trade Name: Treciente Co., Ltd.
Representative: Shigehisa Tsuda, Representative Director and President
Headquarters: Sumitomo Fudosan Shinjuku Grand Tower 36F, 8-17-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
Established: November 22, 1988
Capital: 10,000,000 yen
Official Website: https://www.trecenti.jp/
Online Store: https://trecenti.net/
■ Business Description
A bridal jewelry specialty store, originating from Ginza, that pursues rings that can be "used forever."
We offer engagement rings and wedding rings crafted from carefully selected materials, with a focus on timeless simple designs and comfortable wear, along with comprehensive after-sales service and maintenance.
We operate 8 stores nationwide.
Treciente Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Shigehisa Tsuda) continues to deliver new value in jewelry under the mission of "conveying jewelry as a symbol of happiness to as many people as possible and making everyone involved happy."
What we aim for is not merely a company that provides products.
It is to be a presence that shapes people's feelings and connections through jewelry, and continues to accompany them throughout their lives.
Wedding rings and engagement rings are special items chosen at life's milestones.
We believe their essence lies not in being "ornaments," but in being "symbols of happiness."
The feelings for a loved one and promises for the future—to preserve these invisible emotions in a tangible form. That is the value of jewelry.
Embodying this idea are Treciente's "Three Happinesses."
For Customer Happiness, we aim to meet expectations, for the brand itself to become a special presence, and for our stores to be spaces where happy times can be spent.
For Colleague Happiness, we value teamwork based on trust and empathy, and connect that power to providing value to our customers.
For Personal Happiness, we aim for each individual to feel growth through work and human connections, and to find happiness in their own lives.
By circulating these three Happinesses, happiness spreads to everyone involved—that is the future we envision.
In recent years, due to soaring metal prices and diversifying values, the nature of jewelry is changing.
Nevertheless, its essential value as a "symbol of happiness" remains unchanged.
That is why we will continue to evolve in quality, price, and proposals in a way that can reach more people.
Treciente's dream is not to sell jewelry, but to leave "memories of happiness" in someone's life.
And for that happiness to connect to the next person.
We will continue to spread the small chain of happiness born through jewelry throughout society.
■ Company Overview
Trade Name: Treciente Co., Ltd.
Representative: Shigehisa Tsuda, Representative Director and President
Headquarters: Sumitomo Fudosan Shinjuku Grand Tower 36F, 8-17-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
Established: November 22, 1988
Capital: 10,000,000 yen
Official Website: https://www.trecenti.jp/
Online Store: https://trecenti.net/
■ Business Description
A bridal jewelry specialty store, originating from Ginza, that pursues rings that can be "used forever."
We offer engagement rings and wedding rings crafted from carefully selected materials, with a focus on timeless simple designs and comfortable wear, along with comprehensive after-sales service and maintenance.
We operate 8 stores nationwide.
FAQ
What is April Dream?
It's a project that encourages companies and individuals to share their dreams on April 1st. Treciente supports this initiative.
What are Treciente's "Three Happinesses"?
They refer to the happiness of customers, colleagues, and oneself, aiming for happiness to spread to everyone involved through their circulation.
Why does Treciente view jewelry as a "symbol of happiness"?
Because engagement and wedding rings are chosen at life's milestones, embodying feelings for loved ones and promises for the future in a tangible form.