Treasure Factory Launches Anime Specialty Business "Trefac Anime Lab"

Treasure Factory Co., Ltd. (Chiyoda-ku, Tokyo; Representative Director and President: Eigo Nosaka), which operates over 300 reuse shops domestically and internationally across its group, is launching "Trefac Anime Lab," its first specialty business for anime and character goods. The first store is scheduled to open in Tachikawa, Tokyo, in the summer of 2026. Starting from the Tachikawa area, a key transportation hub in Western Tokyo with active youth subculture consumption, the company will maximize its accumulated know-how. With future expansion into central anime culture areas like Akihabara and Ikebukuro in mind, the company aims to propose new "Oshi-katsu" (fan activity) experiences through reuse in the expanding character goods market.

■ Background to the Birth of the New Business "Trefac Anime Lab"
"Trefac Anime Lab" is Treasure Factory's specialized business for anime and character goods. Centered on content culture, including Japanese character IPs that Japan boasts to the world, it will offer a diverse range of items to meet the needs of a wide range of fans and the expanding inbound demand, providing new ways to enjoy anime culture through reuse.
Until now, the company has strengthened the hobby category in its general reuse shops, "Treasure Factory." Against the backdrop of remarkable growth in the anime and character goods market and the increasing demand for specialized buying and selling, the company decided to launch "Trefac Anime Lab," a new business model that specializes in its accumulated know-how.
Through this new business, the company aims to serve as a bridge connecting customers' cherished collections to the next fans, proposing a new form of reuse that responds to the growing enthusiasm for anime culture both domestically and internationally.

■ Origin of the Name "Trefac Anime Lab"
The "Lab" (Laboratory) in the store name embodies the desire to research and practice the entire process from buying to selling with specialized knowledge, and to deliver the true value of products to the world. Furthermore, the word "laboratory" is familiar in the settings and worldviews of many anime works, which is another reason for its affinity with anime culture. Through the name "Trefac Anime Lab," the company aims to establish its identity as an anime and character goods specialty business and provide services that connect the precious feelings of its customers.

■ Planned Store Opening Areas
Starting with store development in central urban areas where anime and subculture thrive and multiple specialty stores are located, the company plans to expand its store openings to various regions.

■ Examples of Products Handled
Figures, acrylic stands (Akusuta), acrylic keychains (Akukī), rubber straps (Rabasto), can badges, plush toys, Ichiban Kuji goods, game consoles, game software, etc.

■ Treasure Factory's Business and Service Development

■ Treasure Factory Co., Ltd. Company Profile
Company Name: Treasure Factory Co., Ltd. (TSE Prime, Stock Code: 3093)
Representative: Eigo Nosaka, Representative Director and President
Location: Akihabara UDX Bldg. 20F, 4-14-1 Sotokanda, Chiyoda-ku, Tokyo 101-0021
Established: May 25, 1995
Capital: 906 million yen (as of end of February 2025)
Homepage: https://www.treasurefactory.co.jp/
Business Activities:
・Operation of Reuse Business
　https://www.treasurefactory.co.jp/service/
・Operation of Auctions
　https://about.tf-auction.com/
・Operation of Trefac Moving
　https://www.tfhikkoshi.com/
・Operation of End-of-Life/Pre-need Organization Service Regacy
　https://www.regacy.jp/
・Operation of EC Dress Rental Cariru
　https://www.cariru.jp/
・Operation of Trefac Real Estate
　https://www.tf-fudosan.com/
Number of Group Stores:
323 stores (as of end of March 2026)

■ Management Philosophy
"Treasure Factory provides joy, discovery, and inspiration to people."
We, Treasure Factory, aim to provide joy, discovery, and inspiration to many people involved with our company, including our customers, our employees, our business partners, and our shareholders.