Treasure Factory Launches Anime-Specialized Format 'Trefac Anime Lab'
Treasure Factory is launching 'Trefac Anime Lab', its first store format specializing in anime and character goods, and will open its first store in Tachikawa in the summer of 2026.
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- 📰 Published: March 31, 2026 at 22:10
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Treasure Factory Co., Ltd. (Chiyoda-ku, Tokyo: President & CEO Eigo Nosaka), which operates over 300 reuse shops domestically and internationally across the group, has launched its first store format specializing in anime and character goods, "Trefac Anime Lab," and will open its first store in Tachikawa City, Tokyo in the summer of 2026. Starting from the Tachikawa area, which is a major transportation hub in Western Tokyo and where subculture consumption by the younger demographic is highly active, the company will maximize its accumulated know-how. In the future, with a view to expanding into centers of anime culture such as Akihabara and Ikebukuro, it aims to propose a new "Oshikatsu" (supporting one's favorite characters) experience through reuse in the expanding character goods market.
## Background of the Birth of the New Business Format "Trefac Anime Lab"
"Trefac Anime Lab" is Treasure Factory's specialized business format for anime and character goods. Centered on Japan's world-renowned content culture including character IPs, the store will offer a diverse range of items to meet the needs of a wide fan base and growing inbound demand, providing a new way to enjoy anime culture through reuse.
Until now, our company has been strengthening the development of the hobby category within our comprehensive reuse shop "Treasure Factory." Amidst the remarkable growth of the anime and character goods market and the rising need for specialized buying and selling, we have decided to launch the new format "Trefac Anime Lab," which specializes in our accumulated know-how.
Through this format, we will serve as a bridge connecting customers' precious collections to the next fans, proposing a new form of reuse that responds to the heat of anime culture growing domestically and internationally.
## Origin of the Name "Trefac Anime Lab"
The "Lab" (Laboratory) added to the trade name incorporates our desire to research and practice the process from purchasing to selling with expert knowledge, and to deliver the true value of the products to the world. In addition, the word "Laboratory" is familiar in the settings and worldviews of many anime works, and its high affinity with anime culture is another reason for its selection. Through the name "Trefac Anime Lab," we will establish our identity as a format specialized in anime and character goods, and provide a service that connects the precious feelings of the customers who use it.
## Planned Opening Areas
Starting with store openings in urban areas where anime and subculture breathe and multiple specialized shops line up, we plan to expand store openings to various regions.
## Examples of Products Handled
Figures, acrylic stands (Akusuta), acrylic key chains (Akukii), rubber straps (Rabasuto), tin badges, stuffed toys, Ichiban Kuji goods, game consoles, game software, etc.
## Business Formats and Service Development of Trefac
## Company Profile of Treasure Factory Co., Ltd.
## Background of the Birth of the New Business Format "Trefac Anime Lab"
"Trefac Anime Lab" is Treasure Factory's specialized business format for anime and character goods. Centered on Japan's world-renowned content culture including character IPs, the store will offer a diverse range of items to meet the needs of a wide fan base and growing inbound demand, providing a new way to enjoy anime culture through reuse.
Until now, our company has been strengthening the development of the hobby category within our comprehensive reuse shop "Treasure Factory." Amidst the remarkable growth of the anime and character goods market and the rising need for specialized buying and selling, we have decided to launch the new format "Trefac Anime Lab," which specializes in our accumulated know-how.
Through this format, we will serve as a bridge connecting customers' precious collections to the next fans, proposing a new form of reuse that responds to the heat of anime culture growing domestically and internationally.
## Origin of the Name "Trefac Anime Lab"
The "Lab" (Laboratory) added to the trade name incorporates our desire to research and practice the process from purchasing to selling with expert knowledge, and to deliver the true value of the products to the world. In addition, the word "Laboratory" is familiar in the settings and worldviews of many anime works, and its high affinity with anime culture is another reason for its selection. Through the name "Trefac Anime Lab," we will establish our identity as a format specialized in anime and character goods, and provide a service that connects the precious feelings of the customers who use it.
## Planned Opening Areas
Starting with store openings in urban areas where anime and subculture breathe and multiple specialized shops line up, we plan to expand store openings to various regions.
## Examples of Products Handled
Figures, acrylic stands (Akusuta), acrylic key chains (Akukii), rubber straps (Rabasuto), tin badges, stuffed toys, Ichiban Kuji goods, game consoles, game software, etc.
## Business Formats and Service Development of Trefac
## Company Profile of Treasure Factory Co., Ltd.