Long-awaited homecoming trips and expeditions to dream destinations. WILLER presents its largest-ever highway bus sale, 'Willtra Sale,' starting May 15! ~Up to 50% OFF! In gratitude for 300,000 app downloads~

WILLER MARKETING Inc. (Headquarters: Osaka City, Osaka Prefecture; Representative Director and President: Muneo Tsujimoto) will hold its semi-annual big sale, 'WILLER's Ultra Sale' (commonly known as 'Willtra Sale,' URL: https://travel.willer.co.jp/campaign/willtra/), where customers can book highway buses nationwide at great prices on its travel booking site 'WILLER TRAVEL.'

Reservations for this sale will begin on Friday, May 15, 2026, at 12:00 PM. Prior to this, a pre-sale exclusively for Premium members (*1) will be held from Wednesday, May 13, 2026, at 12:00 PM.

In the current climate of rising prices, including accommodation and gasoline costs, enjoying travel to the fullest has become a bit more challenging than before. Nevertheless, we believe that meeting loved ones, discovering new scenery, and experiencing the special journey of 'travel' should inherently be a freedom equally enjoyed by everyone.

With the desire to make travel "more casual, further away," WILLER has planned this sale to encourage everyone's desire to "go on a trip" while easing the burden on household budgets.

(*1) This service allows convenient and affordable use of highway buses, etc., by simply registering your email address and name. There are two types: "General Member (free)" and "Premium Member (annual fee 1,100 yen)." (https://travel.willer.co.jp/membership/) To participate in the Premium member pre-sale, membership registration must be completed by Tuesday, May 12, 2026, at 11:59 PM.

*The purchase of sale items and receipt of coupons are all on a first-come, first-served basis.

This 'Willtra Sale' offers the following special benefits:

[With the greatest gratitude ever]

We want as many people as possible to embark on their journeys with a smile.

With this in mind, we are offering up to 50% OFF on WILLER EXPRESS highway bus fares.

[Supporting travel nationwide]

For those using highway buses nationwide, excluding WILLER EXPRESS.

We are distributing coupons worth up to 1,000 yen OFF (*2) in collaboration with various bus companies.

From cities not served by WILLER buses, to that place you've always wanted to go. We support your travel journey across Japan.

(*2) This coupon is valid for services operated by other companies. WILLER EXPRESS can be used at a discounted sale fare (up to 50% OFF).

[Always, and from now on, together]

In gratitude for 300,000 app downloads.

To ensure that the memories of this trip lead to your next journey, we are presenting a 500 yen coupon for future use.

'Willtra Sale' Implementation Overview

<Reservation Period>

Premium member exclusive pre-sale: Wednesday, May 13, 2026, 12:00 PM - Thursday, May 14, 2026, 12:00 PM

Main sale (all members eligible): Friday, May 15, 2026, 12:00 PM - Thursday, May 29, 2026, 12:00 PM

*Those who complete Premium member registration by Tuesday, May 12, 2026, at 11:59 PM are eligible for the pre-sale.

<Special Page>

https://travel.willer.co.jp/campaign/willtra/

<Sale Content>

① [Highlight] WILLER EXPRESS up to 50% OFF, the largest ever!

This plan, offering the largest discount rate ever for the 'Willtra Sale,' targets all 20 routes, including popular ones.

・Eligible routes: All 20 WILLER EXPRESS routes (day and night buses)

・Departure period: To be announced sequentially on the special sale website

*Limited seats available, first-come, first-served.

② "Choose from 4 types of discount coupons" usable for bus bookings excluding WILLER EXPRESS

We will distribute first-come, first-served coupons worth up to 1,000 yen for highway buses nationwide handled by "WILLER TRAVEL," excluding WILLER EXPRESS.

・Content: 4 types: 300 yen, 500 yen, 700 yen, 1,000 yen

・Eligible: Highway buses nationwide excluding WILLER EXPRESS

*Available coupons vary depending on the booking amount.

*Coupons may become unavailable once the maximum number is reached.

*Additional coupons may be distributed depending on coupon usage.

③ 300,000 app downloads anniversary project

In gratitude for your daily support, we are conducting a cashback campaign exclusively for app users.

Content: All those who book highway buses via the app during the sale period will receive a "500 yen coupon" for their next booking after the sale ends.

Our thoughts behind the 'Willtra Sale'

We, WILLER, simply want to help customers reach their destinations.