Rakuten GORA Launches "Rakuten GORA AI Assistant," an AI Agent That Proposes Optimal Golf Courses Through Conversational Interaction

Rakuten Group, Inc. (hereinafter "Rakuten")'s golf course reservation site "Rakuten GORA" has officially launched "Rakuten GORA AI Assistant," an AI agent that proposes optimal golf courses through conversational interaction and supports reservations.

"Rakuten GORA" URL: https://gora.golf.rakuten.co.jp/

* You can start a conversation by tapping the dedicated icon on the smartphone page.

"Rakuten GORA AI Assistant" utilizes vast data, including item-specific review scores based on numerous reviews submitted to registered golf courses on "Rakuten GORA," as well as plans and course information provided by each golf course, to support users in selecting golf courses tailored to their needs. Its features include the ability to accurately grasp user needs by understanding natural language input, display multiple golf courses on a map, compare prices, features, and available slots in a list, and seamlessly transition to the reservation page, ensuring both visibility and convenience.

Users can utilize "Rakuten GORA AI Assistant" for free from "Rakuten GORA"'s smartphone web page. In the text input field, users can enter desired information such as the prefecture or area they want to play in, travel time, date, number of people, budget, golf course characteristics, and meal preferences. Additionally, they can ask questions conversationally, such as "Are there any places playable this weekend about an hour's drive from Shibuya Station?" The assistant can seamlessly propose optimal golf courses and transition to the reservation page. Furthermore, even when requests not included in existing search conditions on "Rakuten GORA" or abstract questions are entered, the AI understands user needs through dialogue and proposes necessary elements and conditions for finding a golf course, allowing even users unfamiliar with AI tools to smoothly find the optimal golf course. Future updates are planned, including smartphone app compatibility, to further enhance user convenience.

Rakuten advocates "AI-nization," a coined word meaning AI transformation, and promotes the utilization of AI in all aspects of its business. Under the concept of "Rakuten AI," which empowers society and people through innovation, creation, and collaboration, Rakuten aims to connect various services as a gateway to the "Rakuten Ecosystem" through AI agents, providing users with a more personalized experience.

"Rakuten GORA" will continue to not only provide enjoyable golf experiences but also offer support optimized for each individual user, realizing highly satisfying service provision for both users and golf courses.

■ "Rakuten GORA AI Assistant" Overview

Overview: An AI agent that supports golf course selection tailored to user needs, based on vast data including item-specific review scores from numerous reviews submitted to registered golf courses on "Rakuten GORA," as well as plans and course information provided by each golf course.

* You can start a conversation by tapping the dedicated icon on the smartphone page of "Rakuten GORA."

■ About "Rakuten GORA"

Operating Company: Rakuten Group, Inc.

Service Content: Domestic and international golf course reservations

Service Start Date: October 2004

Number of Partner Golf Courses: Approximately 2,000 domestic and international courses (*)

Website: https://gora.golf.rakuten.co.jp

* As of May 2026

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