Rakuten Unveils New Content for "Exhibition" Area at "Rakuten AI Optimism," Featuring Latest AI and Technologies

Official Website URL: https://optimism.rakuten.co.jp/

Rakuten Group, Inc. (hereinafter "Rakuten") has newly released updated information on the content for the "Exhibition" area and guest speakers for the "Business Conference" at its largest-scale business event, "Rakuten AI Optimism" (hereinafter "the Event"), which will be held for three days from Wednesday, August 5, 2026, to Friday, August 7, 2026, at Pacifico Yokohama.

The "Exhibition" is an area where visitors can "see, touch, and experience" future experiences and the latest services powered by technologies including AI. At the core "Rakuten AI" booth, visitors can virtually experience the future envisioned by AI utilizing Rakuten's unique "Rakuten Ecosystem" and data. By leveraging the strength of Rakuten ID, which seamlessly connects all aspects of daily life, visitors can experience the potential of "Rakuten's unique AI" that caters to individual lifestyles.

<"Rakuten AI" Booth Image (Note 1) traditional>

Furthermore, the "Exhibition" will feature numerous booths where visitors can experience a future where AI is integrated into various aspects of daily life, enriching lives through the seamless integration of the diverse services within the "Rakuten Ecosystem." The "Rakuten Mobile" booth will offer a variety of exhibits under the theme "Next-Generation Mobile Experience Evolved by AI." It will explain the mechanism for direct "high-speed internet communication" using low-orbit satellites and commercially available smartphones, which is aimed to be realized in Japan, and allow visitors to experience the scale of AST SpaceMobile's low-orbit satellites and phased array antennas through AR displays. The "FinTech" booth will introduce services that make everything from payments to asset building more accessible and convenient. Through the participatory content "Future Tree," where visitors' expectations and desires for future financial experiences are collected as leaves, we will depict the future of financial experiences together with the visitors. In the "Sports" booth, themed "Sports × AI," visitors can virtually experience the world of professional athletes. Based on data from condition checks and baseball/soccer training experiences, AI will generate visitor avatars, creating a unique stadium experience with personalized entrance performances and theme songs.

<"FinTech" Booth Image (Note 1, Note 2) traditional>

<"Sports" Booth Image (Note 1) traditional>

The "Business Conference" at this event will newly feature key industry figures such as Hikaru Ijuin (Talent), Shohei Inamura (Professor, Waseda University Business School), Hikaru Adachi (Executive Director, CMO (and) General Manager of Marketing Division (and) General Manager of Digital Business Division, FamilyMart Co., Ltd.), and Yohei Sadojima (President and CEO, Cork Inc.). They will deliver lectures from their respective expert perspectives on business transformation utilizing AI and strategies for the future pioneered by technology.

Rakuten aims to transform society and enrich it without being bound by conventional wisdom. Through this event, we will provide opportunities for attendees to experience the transformative potential of the latest technologies and gain new discoveries and joy.

(Note 1) Content may differ in some aspects from the actual event.

(Note 2) Image generated by AI.

Event Overview

・Name: "Rakuten AI Optimism"

・Dates: Wednesday, August 5, 2026 – Friday, August 7, 2026

・Venue: Pacifico Yokohama Exhibition Halls B, C, D

(1-1-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa 220-0012) https://www.pacifico.co.jp/visitor/access/tabid/236/Default.aspx ・Admission Fee: Free *Advance registration is required.

・Organizer: Rakuten Group, Inc.

・Official Website URL: https://optimism.rakuten.co.jp/

・Registration URL: https://optimism.rakuten.net/public/application/add/438

・First Press Release: https://corp.rakuten.co.jp/news/update/2026/0601_02.html

*Speakers and content are based on current information and are subject to change.

*Company names, product names, and service names mentioned are registered trademarks or trademarks of their respective companies.

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