Rakuten to Gradually Change the General Term for 'Rakuten Cash' Balance to 'Rakuten Pay Balance'

Rakuten Group, Inc. (hereinafter 'Rakuten') and Rakuten Edy, Inc. (hereinafter 'Rakuten Edy') announce that the general term displayed for the balance of the e-money 'Rakuten Cash,' operated by Rakuten Edy, within various Rakuten Group services will be gradually changed to 'Rakuten Pay Balance' (Note 1). Starting from May 18th (Monday), the balance display within the 'Rakuten Pay' app will switch to the new general term (scheduled), and will subsequently be changed in other Rakuten Group services such as 'Rakuten Ichiba' and 'Rakuma.' Please note that this change does not affect the names of the e-money 'Rakuten Cash [Basic Type],' 'Rakuten Cash [Premium Type],' 'Rakuten Cash [Premium Type] (Salary),' or the terms of service. Rakuten launched its online e-money service 'Rakuten Cash' in February 2008. It can be used across various Rakuten Group services such as 'Rakuten Ichiba,' 'Rakuten Travel,' 'Rakuten Mobile,' and for investment trust積み立て (accumulation) at 'Rakuten Securities,' as well as at 'Rakuten Pay' and 'Rakuten Point Card' member stores. Furthermore, it can be used for paying national and local taxes and public utility fees. Rakuten has also provided highly convenient functions such as sending and receiving money and billing functions, which are utilized for purposes like pocket money, allowances, and expense reimbursements. Amidst the steady rise in Japan's cashless payment ratio (Note 2), by changing the display on Rakuten Group services to the new general term, Rakuten aims to clarify that 'Rakuten Pay Balance' is a payment infrastructure usable in diverse situations both within and outside the group. This will provide users with a more intuitive and convenient service experience and enhance brand recognition. Even after the general term changes to 'Rakuten Pay Balance,' there will be no changes to the functions, services, or usage methods of 'Rakuten Cash.' All functions will remain available as before. Rakuten and Rakuten Edy will continue to improve their services to provide users with a more convenient payment experience. (Note 1) 'Rakuten Pay Balance' is the general term and total amount for 'Rakuten Cash [Basic Type],' 'Rakuten Cash [Premium Type],' and 'Rakuten Cash [Premium Type] (Salary).' (Note 2) Source: Ministry of Economy, Trade and Industry, Cashless Payment Ratio in 2025 https://www.meti.go.jp/press/2025/03/20260331006/20260331006.html *Company names, product names, service names, etc., mentioned are registered trademarks or trademarks of their respective companies. End