Rakuten Travel Adds Booking Functionality to its AI Agent that Suggests Accommodations to Users
Rakuten Travel, operated by Rakuten Group, Inc., has added a new booking function to "Rakuten AI," an AI agent that suggests optimal accommodations to users. This enhancement allows the AI to provide seamless support from accommodation suggestion to booking completion, offering users a smoother and more personalized travel booking experience.
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- 📰 Published: May 1, 2026 at 00:00
- 🔍 Collected: April 30, 2026 at 15:32
- 🤖 AI Analyzed: April 30, 2026 at 15:49 (17 min after Collected)
Rakuten Travel, the travel booking service operated by Rakuten Group, Inc., has newly added a booking function to "Rakuten AI," an AI agent that proposes optimal accommodations to users.
"Rakuten AI," available on Rakuten Travel's smartphone web pages and apps, is the latest version of the "Rakuten Travel AI Hotel Search" agent, which launched in September 2025. Its features include the ability to accurately understand user requests through natural language processing, comprehensive information coverage that reflects reviews, accommodation details, booking data, and web search results in its suggestions, and user-friendliness with the ability to compare up to 30 accommodations in a list or display them on a map. Both the number of users and the booking conversion rate after use are on an increasing trend.
With the addition of the booking function to "Rakuten AI," the AI can now provide consistent support from suggesting optimal accommodations to completing the booking. Users can convey their desired conditions to the AI, such as check-in dates, facilities required, and important aspects, then select the optimal accommodation and plan from multiple candidates, confirm that their desired conditions are reflected, and easily complete the booking via the booking button. By logging in with a Rakuten ID in advance, users can check prices that reflect expected points and applicable discount conditions, and avoid entering their name, contact information, and card payment details during booking, allowing for a smoother process from deciding on accommodation to booking.
Furthermore, based on users' booking history, "Rakuten AI" can now respond to requests such as "I want to book my usual accommodation for next weekend." It can propose available plans from previously used accommodations, enabling repeat bookings. Even if the same plan or room is unavailable, it will suggest plans with similar price ranges or similar room types as alternatives. Going forward, further personalization will be advanced, such as suggestions tailored to each user's preferences and usage patterns based on their accommodation browsing and booking history.
At Rakuten Travel, the number of bookings made by users utilizing "Rakuten AI" has been continuously increasing since its official service launch last year. Based on this trend, this new booking function has been added. By making booking easy and a one-stop process, Rakuten Travel aims to provide an even more convenient travel booking experience.
Rakuten champions the concept of "Rakuten AI," which empowers society and people through innovation, creation, and collaboration. Through its AI agents, Rakuten aims to connect various services as a gateway to the "Rakuten Ecosystem" and provide more personalized experiences to users. The name of the AI agent provided on "Rakuten Travel" has also been changed to "Rakuten AI" at this time, and the chat screen and icon designs will be sequentially updated.
Rakuten Travel will continue to leverage AI to provide optimized support for each user in all travel scenarios, striving to further enhance convenience.
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"Rakuten AI," available on Rakuten Travel's smartphone web pages and apps, is the latest version of the "Rakuten Travel AI Hotel Search" agent, which launched in September 2025. Its features include the ability to accurately understand user requests through natural language processing, comprehensive information coverage that reflects reviews, accommodation details, booking data, and web search results in its suggestions, and user-friendliness with the ability to compare up to 30 accommodations in a list or display them on a map. Both the number of users and the booking conversion rate after use are on an increasing trend.
With the addition of the booking function to "Rakuten AI," the AI can now provide consistent support from suggesting optimal accommodations to completing the booking. Users can convey their desired conditions to the AI, such as check-in dates, facilities required, and important aspects, then select the optimal accommodation and plan from multiple candidates, confirm that their desired conditions are reflected, and easily complete the booking via the booking button. By logging in with a Rakuten ID in advance, users can check prices that reflect expected points and applicable discount conditions, and avoid entering their name, contact information, and card payment details during booking, allowing for a smoother process from deciding on accommodation to booking.
Furthermore, based on users' booking history, "Rakuten AI" can now respond to requests such as "I want to book my usual accommodation for next weekend." It can propose available plans from previously used accommodations, enabling repeat bookings. Even if the same plan or room is unavailable, it will suggest plans with similar price ranges or similar room types as alternatives. Going forward, further personalization will be advanced, such as suggestions tailored to each user's preferences and usage patterns based on their accommodation browsing and booking history.
At Rakuten Travel, the number of bookings made by users utilizing "Rakuten AI" has been continuously increasing since its official service launch last year. Based on this trend, this new booking function has been added. By making booking easy and a one-stop process, Rakuten Travel aims to provide an even more convenient travel booking experience.
Rakuten champions the concept of "Rakuten AI," which empowers society and people through innovation, creation, and collaboration. Through its AI agents, Rakuten aims to connect various services as a gateway to the "Rakuten Ecosystem" and provide more personalized experiences to users. The name of the AI agent provided on "Rakuten Travel" has also been changed to "Rakuten AI" at this time, and the chat screen and icon designs will be sequentially updated.
Rakuten Travel will continue to leverage AI to provide optimized support for each user in all travel scenarios, striving to further enhance convenience.
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