Rakuten Ichiba Launches 'Diggly,' a Specially Curated Page Featuring Unique Products and 3D UI

Rakuten Group, Inc. (hereinafter "Rakuten"), operator of the internet shopping mall "Rakuten Ichiba," today launched "Diggly," a special page featuring a selection of uniquely characteristic products. Under the concept "Something nice is here!", the page features products that enrich daily life, carefully selected by the Diggly editorial team from Rakuten Ichiba's vast catalog of over 500 million items. The name "Diggly" is derived from the word "Dig," offering a new purchasing experience akin to discovering products you've never encountered before. In addition, the page collaborates with Makuake, Inc. to introduce next-generation items like bags and smartphone holders that originated from projects on the crowdfunding service "Makuake" and are currently sold at the "Makuake STORE Rakuten Ichiba Store." Both parties reached this collaboration through their shared goal of delivering products filled with the creator's passion to users and providing new discoveries and a rich purchasing experience. To provide a rich experience where users can deepen their attachment to products and want to use them for a long time after purchase, the page features numerous story contents introducing the secret development stories and the thoughts creators put into their products, reproducing a magazine-like experience on EC. Furthermore, the page design allows users to encounter diverse and unique products without searching, featuring content categories like "Word Choice of the Month" based on keywords, and "Diggly World," where virtual shopkeeper characters for each product genre introduce items from their unique perspectives. The featured products will be updated regularly, aiming for a page that users will want to visit repeatedly. Rakuten Ichiba will continue to provide fun shopping experiences to users through various projects. (Note 1) As of November 2025 (Note 2) Makuake is a service for supporting the purchase of new things and experiences where projects filled with stories and challenges not yet in the world gather. ■ "Diggly" Overview URL: https://event.rakuten.co.jp/diggly/ Launch Date: Wednesday, April 22, 2026, 10:00 AM - Blue Trip Bag (Makuake STORE Rakuten Ichiba): 14,000 yen (tax included) - Green Nation Life 'Content' Candle (SEMPRE): 5,280 yen (tax included) - BOOIE Cute Mini Camera (COMPIA): 4,300 yen (tax included) - European Curry Aubergine 4-piece set (Aubergine Rakuten Ichiba): 5,832 yen (tax included) A new sense of content where virtual shopkeepers for each category introduce products from unique perspectives. Users can freely explore a 3D planetary UI and rotate it with their fingers to browse.