"Rakuten Kakeibo" launches initiative to support users from household management to asset formation

"Rakuten Kakeibo", a household account book app operated by Rakuten Group, Inc., has launched an initiative to support users from household management to asset formation.

As the first step of this initiative, the "First Free Asset Formation Consultation Selectable Gourmet Present Program" starts today. Implemented in collaboration with Rakuten Insurance Planning Co., Ltd., which provides asset management advice as a financial instruments intermediary, Rakuten members who apply for the "First Free Asset Formation Consultation" from the dedicated page and consult about asset formation and life insurance online will receive a 550-yen digital gift "Selectable Gourmet Gift Card".

The purpose of this initiative is to solve household issues for users by linking household management through "Rakuten Kakeibo" with financial services. In recent years, with the growing interest in household management and asset formation against the backdrop of rising prices and diversification of life plans, the need for opportunities to link the grasp of the current household situation with future planning has become significant. This initiative aims to create opportunities for users to understand their own household situation and proactively think about future asset formation, starting from "Rakuten Kakeibo", which visualizes daily income and expenditure.

"Rakuten Kakeibo" will continue to support richer lives by providing convenient functions tailored to users' lifestyles.

■ Overview of the "First Free Asset Formation Consultation Selectable Gourmet Present Program"
URL: https://hoken.rakuten.co.jp/rakuten_kakeibo/
Start Date and Time: Monday, April 6, 2026, 10:00 AM
Details: A 550-yen digital gift "Selectable Gourmet Gift Card" will be given to those who meet all of the following conditions:
1. Those who apply for the "First Free Asset Formation Consultation" for the first time using their Rakuten ID from the dedicated page.
2. Those who undergo an online consultation regarding asset formation and life insurance.
*Details of the present program can be checked on the special website.
*The present program is subject to change or cancellation without notice.

■ About "Rakuten Kakeibo"
"Rakuten Kakeibo" is a free household management app that allows you to easily manage your household budget by visualizing the movement of money in daily life. By linking with bank accounts, credit cards, mobile phone charges, shopping sites, etc., income such as salary and bonuses and daily expenses can be automatically aggregated and visualized by graph or category. Furthermore, centralized management of comprehensive assets including securities, pensions, card loans, etc., is possible. Many users utilize it for a wide range of purposes, from daily expense management to future asset formation.
Official site: https://personal-fi