"Rakuten Fashion" Begins Broadcasting New Commercial Featuring Actors Ryo Narita and Kotona Minami

Rakuten Group, Inc. (hereinafter "Rakuten") will begin broadcasting a new TV commercial, "Why not take a peek? Rakuten Fashion Edition," for its fashion e-commerce site "Rakuten Fashion," featuring actors Ryo Narita and Kotona Minami, on Wednesday, April 8. For this commercial, we appointed Mr. Narita, who has played diverse roles in numerous works and has a career as a model, and Ms. Minami, who has appeared in a wide range of media from video works to advertisements, as our new commercial characters. By featuring these two attractive fashion icons whom users will want to emulate, we will convey the excitement and joy of shopping through fashion to a wide range of users. Based on the concept of "Why not take a peek?", this commercial proposes a variety of spring and summer items from the 2,000 brands (*) handled by "Rakuten Fashion." It is directed from a perspective that feels like taking a peek into the private space of Mr. Narita and Ms. Minami as they immerse themselves in freely enjoying various tastes of fashion. Through the sight of the two considering new coordinates and showing them off to each other, the commercial expresses the joy of fashion that blends into everyday life, the vibrant worldview of spring and summer fashion, and the fun shopping experience at "Rakuten Fashion." "Rakuten Fashion" will continue to work on promoting an environment where more people can enjoy fashion, contributing to the further development of the Japanese fashion scene. (*) As of April 2026 ■ Overview of the New TV Commercial "Why not take a peek? Rakuten Fashion Edition" ・Commercial Title: "Why not take a peek? Rakuten Fashion Edition" (15 seconds) ・Commercial Broadcast Start Date: Wednesday, April 8, 2026 ・Commercial Broadcast Area: Nationwide *Excluding some regions ・Cast: Ryo Narita, Kotona Minami ・URL: https://youtu.be/BodbxvL-RkI ■ Shooting Episodes Staff members also raised voices of admiration for the two who perfectly wore outfits ranging from casual to chic. The set was full of vitality, exactly like the joy of fashion itself, with cuts like Mr. Narita putting on sunglasses and striking a "Ta-da!" pose, and Ms. Minami's energetic "Yay!" echoing. ■ Post-Shooting Interview Through this commercial, I think you can feel the refreshing air of spring and summer through fashion. Many attractive outfits appear, so I would love for everyone to find their favorite items. With different outfits and expressions for each cut, it was a very enjoyable shoot from start to finish. It was my first time meeting Ms. Minami, and my impression of her is that she is humble, soft-spoken, and unpretentious. Since we had watched each other's past works, we were able to talk about those works during breaks and finish the shoot in a peaceful atmosphere throughout. I would be happy if we could work together again in another form. The highlight of this commercial is the "excitement of meeting a new self" through various fashions. The tempo is fun, and I would be happy if the viewers also thought, "I want to wear new clothes." During the shoot, there were fashions that I don't usually try, and the feeling of discovering a new self was very fun. They even incorporated clothes I wanted to wear starting from the fitting, and the time spent deciding on coordinates with the staff was also enjoyable. Mr. Narita, whom I co-starred with for the first time, was very friendly and kind, creating a relaxed atmosphere even between shoots. ■ Cast Profiles Ryo Narita Born November 22, 1993, from Saitama Prefecture. In 2013, he started his career as an exclusive model for the fashion magazine "MEN'S NON-NO," and the following year, he made his acting debut in the drama "FLASHBACK." His major recent appearances include the movies "Stolen Identity" series (2018, 2020, 2024), "Lust in the Rain" (2024), "Black Showman" (2025), "#Diffusion" (2026), and the dramas "The Magic of Changing Jobs" (KTV/2023), "Accumulate, Lonely Death" (YTV/2024), "First Love DOGs" (TBS/2025), and "Something of Winter, Something of Spring" (NTV/2026). Kotona Minami Born in 2006, from Saitama Prefecture. She gained attention for her appearances in music videos for Mr.Children, Vaundy, and others, and made her serial drama debut in NETFLIX's "The Makanai: Cooking for the Maiko House." She has appeared in the drama "We Still Don't Know the School Rules of That Planet" and the movies "Meets the World," "The Girl at the Last Stop," and "90 Meters." In 2026, she starred in a movie for the first time in "Night Shift Incident." ■ About "Rakuten Fashion" https://brandavenue.rakuten.co.jp "Rakuten Fashion" is a fashion e-commerce site featuring popular fashion brand shops. On the same site, "Rakuten Fashion Luxury" was opened in October 2020, "DESIGNERS & INTERNATIONAL" in November of the same year, and "Rakuten Fashion COSMETICS" in March 2022, disseminating products and their appeal from luxury brands and designer brands. When purchasing products, you can also earn "Rakuten Points" and use them for payment. A dedicated smartphone app is also provided. End