Rakuten Mobile Starts Pre-orders for 'Google Pixel 10a' from Tuesday, April 7
Rakuten Mobile will begin pre-orders for the AI-equipped 'Google Pixel 10a' on April 7 and release it on April 14. With campaigns, it can be purchased for an effective price from 13,760 yen.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 18:15
- 🔍 Collected: April 7, 2026 at 10:00
- 🤖 AI Analyzed: April 21, 2026 at 00:29 (326h 28m after Collected)
Rakuten Mobile, Inc. (hereinafter 'Rakuten Mobile') began accepting pre-orders for the 'Google Pixel 10a' on its official website and the 'Rakuten Mobile Official Rakuten Market Store' from 9:00 a.m. on Tuesday, April 7. Additionally, it will go on sale from Tuesday, April 14, at prices starting from 89,760 yen (tax included) on the 'Rakuten Mobile' official website, 'Rakuten Mobile Shops,' and the 'Rakuten Mobile Official Rakuten Market Store' (Notes 1, 2). Furthermore, a Japan-exclusive 'Isai Blue' model, realized through a collaboration with Heralbony Co., Ltd., a creative company aiming to create new culture starting from the transformation of the image of disability and welfare, will be sold on the 'Rakuten Mobile' official website from late May (Notes 2, 3). The 'Google Pixel 10a' is a cost-effective smartphone equipped with a high-performance camera and the latest AI features, designed for long-term use.
By utilizing ongoing campaigns, customers who apply for the 'Rakuten Saikyo Plan' or 'Rakuten Saikyo U-NEXT' for the first time while transferring their phone number from another company (MNP) will receive 10,000 'Rakuten Points' back (Notes 4, 5). When purchasing the 'Google Pixel 10a' using this campaign and the 'Kaikae Cho-Toku Program' (Upgrade Program) and returning it in the 25th month, customers can use this product starting from 990 yen (tax included) per month, for an effective total from 13,760 yen (tax included), compared to the product price starting from 89,760 yen (tax included) (Notes 6, 7, 8).
The 'Google Pixel 10a' features a durable build designed for long-term use. In addition to IP68-compliant waterproof (IPX8) and dustproof (IP6X) performance, the adoption of highly durable materials and the high-strength 'Corning® Gorilla® Glass display' makes the device scratch-resistant even if dropped and highly resistant to water exposure (Note 9). The 5,100mAh battery lasts for over 30 hours on a full charge, and can be used for up to 120 hours when utilizing the 'Super Battery Saver' feature (Note 10). It also supports fast charging. Furthermore, with a guaranteed 7 years of software updates, you can always use the latest software even over long-term use.
The camera captures crisp and vivid details even in dark places or close-ups, allowing you to easily take beautiful photos. Additionally, by utilizing editing features, you can create group photos that include the photographer or capture everyone's best expressions (Note 11).
Google's AI assistant 'Gemini™' provides various convenient features. It contributes to improving user productivity by rapidly supporting multitasking, information retrieval, and brainstorming. Furthermore, through the schedule management function and the 'Circle to Search' feature, which allows you to search for images or text of interest on the screen simply by circling them without switching apps, it supports your daily life more conveniently and efficiently. Moreover, using the 'Nano Banana' feature of 'Gemini™', it is possible to easily generate photos. In addition, it is equipped with a call screening feature that can detect and block spam calls. When receiving a call from an unknown caller, 'Google Assistant' can answer on your behalf, allowing you to confirm the caller and their business in advance.
Besides this, it is a highly functional, long-lasting, and cost-effective 5G-compatible smartphone that features a 6.3-inch OLED display, biometric authentication via fingerprint and face, Osaifu-Keitai®, Hi-Res Audio, and dual SIM support with nanoSIM and eSIM.
By utilizing ongoing campaigns, customers who apply for the 'Rakuten Saikyo Plan' or 'Rakuten Saikyo U-NEXT' for the first time while transferring their phone number from another company (MNP) will receive 10,000 'Rakuten Points' back (Notes 4, 5). When purchasing the 'Google Pixel 10a' using this campaign and the 'Kaikae Cho-Toku Program' (Upgrade Program) and returning it in the 25th month, customers can use this product starting from 990 yen (tax included) per month, for an effective total from 13,760 yen (tax included), compared to the product price starting from 89,760 yen (tax included) (Notes 6, 7, 8).
The 'Google Pixel 10a' features a durable build designed for long-term use. In addition to IP68-compliant waterproof (IPX8) and dustproof (IP6X) performance, the adoption of highly durable materials and the high-strength 'Corning® Gorilla® Glass display' makes the device scratch-resistant even if dropped and highly resistant to water exposure (Note 9). The 5,100mAh battery lasts for over 30 hours on a full charge, and can be used for up to 120 hours when utilizing the 'Super Battery Saver' feature (Note 10). It also supports fast charging. Furthermore, with a guaranteed 7 years of software updates, you can always use the latest software even over long-term use.
The camera captures crisp and vivid details even in dark places or close-ups, allowing you to easily take beautiful photos. Additionally, by utilizing editing features, you can create group photos that include the photographer or capture everyone's best expressions (Note 11).
Google's AI assistant 'Gemini™' provides various convenient features. It contributes to improving user productivity by rapidly supporting multitasking, information retrieval, and brainstorming. Furthermore, through the schedule management function and the 'Circle to Search' feature, which allows you to search for images or text of interest on the screen simply by circling them without switching apps, it supports your daily life more conveniently and efficiently. Moreover, using the 'Nano Banana' feature of 'Gemini™', it is possible to easily generate photos. In addition, it is equipped with a call screening feature that can detect and block spam calls. When receiving a call from an unknown caller, 'Google Assistant' can answer on your behalf, allowing you to confirm the caller and their business in advance.
Besides this, it is a highly functional, long-lasting, and cost-effective 5G-compatible smartphone that features a 6.3-inch OLED display, biometric authentication via fingerprint and face, Osaifu-Keitai®, Hi-Res Audio, and dual SIM support with nanoSIM and eSIM.
FAQ
When is the release date for the Pixel 10a by Rakuten Mobile?
It will be released on April 14, 2026. Pre-orders start on April 7.
What is the actual price of the Pixel 10a?
By combining the campaign and the 'Super Upgrade Program', you can use it from a total of 13,760 yen (tax included) if you return it after 25 months.
What are the main new features of the Pixel 10a?
It features Google's AI 'Gemini', enabling 'Search by Voice', image generation, and call screening, with a guaranteed 7 years of OS updates.