'Rakuten Books' Announces 'Entertainment Chronology' and 'Hall of Fame Products/Artists' to Commemorate 25th Anniversary
Key facts
- 'Rakuten Books' Announces 'Entertainment Chronology' and 'Hall of Fame Products/Artists' to Commemorate 25th Anniversary
- To celebrate its 25th anniversary, Rakuten Books has released an 'Entertainment Chronology' reflecting on hits from the past 25 years and is holding a massive point return campaign worth 2.5 million yen.
- Source: PR Times
- Date: April 1, 2026
Direct answer
To celebrate its 25th anniversary, Rakuten Books has released an 'Entertainment Chronology' reflecting on hits from the past 25 years and is holding a massive point return campaign worth 2.5 million yen.
- Citation
- 'Rakuten Books' Announces 'Entertainment Chronology' and 'Hall of Fame Products/Artists' to Commemorate 25th Anniversary (April 1, 2026), PR Times
- Source
- PR Times
- Date
- April 1, 2026
To celebrate its 25th anniversary, Rakuten Books has released an 'Entertainment Chronology' reflecting on hits from the past 25 years and is holding a massive point return campaign worth 2.5 million yen.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 22:05
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 22, 2026 at 01:57 (489h 9m after Collected)
Rakuten Books, the online bookstore operated by Rakuten Group, Inc., announced today a 25-year 'Entertainment Chronology' and 'Hall of Fame Products/Artists' to commemorate its 25th anniversary on Wednesday, April 1, 2026.
The 'Entertainment Chronology' looks back at entertainment content that became hits over the 25 years from 2001, when the 'Rakuten Books' service started, to last year, 2025, along with memorable episodes gathered from 3,024 'Rakuten Books' users. The 'Hall of Fame Products/Artists' reflects on the history of 'Rakuten Books' and introduces products that recorded particularly historic hits. Furthermore, in commemoration of the 25th anniversary of the service launch, a '25th Anniversary Huge Return Campaign Totaling 2.5 Million Yen Equivalent' will be held from 10:00 on Wednesday, April 1, 2026, to 9:59 on Thursday, April 30, 2026.
■□ 'Rakuten Books' Entertainment Chronology □■
■□ 'Rakuten Books' Entertainment Chronology Details □■
■ 2001-2005: Dawn of the 21st Century and Diversification of Entertainment
2001, the year 'Rakuten Books' launched its service on April 1, was the year the movie 'Spirited Away' was released, holding the number one spot for Japan's all-time box office revenue for a long time until 'Demon Slayer: Kimetsu no Yaiba – The Movie: Mugen Train' broke the record in 2020. Additionally, in 2002, the song 'Sekai ni Hitotsu Dake no Hana' by SMAP was released, and the phrase 'Only One' appearing in the lyrics became a buzzword that year. Furthermore, it was in 2004 that the portable game console 'Nintendo DS', the first of the subsequent 'Nintendo DS series', was released.
■ 2006-2010: Hollywood Movies Dominate! A Wave of Entertainment Connecting to the World
During this period at 'Rakuten Books', video works became hits, such as 'Harry Potter and the Goblet of Fire' from the 'Harry Potter' movie series (released in theaters in 2005, DVD released in 2006) and the documentary 'THIS IS IT' (released in theaters in 2009, DVD released in 2010), which featured rehearsals for Michael Jackson's phantom concert tour 'THIS IS IT'. Regarding 'THIS IS IT', we collected episodes recalling the shocking news of that time, such as 'Because I was a fan of Michael Jackson, I watched it repeatedly while crying' and 'I felt once again what a great person he was.' Also, the book 'What If the Female Manager of a High School Baseball Team Read Drucker's 'Management'' (Natsumi Iwasaki), affectionately known by the abbreviation 'Moshidora', was released in 2009 and became a hot topic, later being adapted into a movie. Furthermore, the national idol grou
The 'Entertainment Chronology' looks back at entertainment content that became hits over the 25 years from 2001, when the 'Rakuten Books' service started, to last year, 2025, along with memorable episodes gathered from 3,024 'Rakuten Books' users. The 'Hall of Fame Products/Artists' reflects on the history of 'Rakuten Books' and introduces products that recorded particularly historic hits. Furthermore, in commemoration of the 25th anniversary of the service launch, a '25th Anniversary Huge Return Campaign Totaling 2.5 Million Yen Equivalent' will be held from 10:00 on Wednesday, April 1, 2026, to 9:59 on Thursday, April 30, 2026.
■□ 'Rakuten Books' Entertainment Chronology □■
■□ 'Rakuten Books' Entertainment Chronology Details □■
■ 2001-2005: Dawn of the 21st Century and Diversification of Entertainment
2001, the year 'Rakuten Books' launched its service on April 1, was the year the movie 'Spirited Away' was released, holding the number one spot for Japan's all-time box office revenue for a long time until 'Demon Slayer: Kimetsu no Yaiba – The Movie: Mugen Train' broke the record in 2020. Additionally, in 2002, the song 'Sekai ni Hitotsu Dake no Hana' by SMAP was released, and the phrase 'Only One' appearing in the lyrics became a buzzword that year. Furthermore, it was in 2004 that the portable game console 'Nintendo DS', the first of the subsequent 'Nintendo DS series', was released.
■ 2006-2010: Hollywood Movies Dominate! A Wave of Entertainment Connecting to the World
During this period at 'Rakuten Books', video works became hits, such as 'Harry Potter and the Goblet of Fire' from the 'Harry Potter' movie series (released in theaters in 2005, DVD released in 2006) and the documentary 'THIS IS IT' (released in theaters in 2009, DVD released in 2010), which featured rehearsals for Michael Jackson's phantom concert tour 'THIS IS IT'. Regarding 'THIS IS IT', we collected episodes recalling the shocking news of that time, such as 'Because I was a fan of Michael Jackson, I watched it repeatedly while crying' and 'I felt once again what a great person he was.' Also, the book 'What If the Female Manager of a High School Baseball Team Read Drucker's 'Management'' (Natsumi Iwasaki), affectionately known by the abbreviation 'Moshidora', was released in 2009 and became a hot topic, later being adapted into a movie. Furthermore, the national idol grou
FAQ
When does the Rakuten Books 25th Anniversary Campaign end?
It runs from 10:00 AM on Wednesday, April 1, 2026 to 9:59 AM on Thursday, April 30, 2026.
What is the 'Entertainment Timeline'?
It's a project that looks back at 25 years of entertainment hits since the start of Rakuten Books in 2001, along with user stories.
What are the campaign benefits?
Participants who meet the conditions during the period will receive a total of 2.5 million yen in rewards.