"Rakuten Kakeibo" Surpasses 1 Million Users

Rakuten Group, Inc. ("Rakuten") is pleased to announce that its household finance management app, "Rakuten Kakeibo," has surpassed 1 million users (Note).

To commemorate reaching 1 million users, a "1 Million User Milestone! Point Bonus Campaign" will be held for three days starting Saturday, March 28, 2026. During the campaign period, the first 30,000 users each day who tap the campaign banner on the special page within the "Rakuten Kakeibo" app will receive up to 10 Rakuten Points.

Since the launch of the iOS version in 2024, "Rakuten Kakeibo" has been working to improve its service convenience by launching the Android version in 2025 and introducing features such as point-earning activities and premium member plans, as well as adding a calendar function. In addition to managing daily expenses, it is also used for asset management by linking with bank accounts and securities accounts. Leveraging its compatibility with various Rakuten Group services, the app has seen its user base grow as an easy-to-use household finance management tool.

"Rakuten Kakeibo" will continue to provide convenient features tailored to users' lifestyles, aiming to support richer lives.

(Note) Refers to the number of currently active users who have registered for "Rakuten Kakeibo" and have not withdrawn.

■ "1 Million User Milestone! Point Bonus Campaign" Overview

・Content: A campaign on the "Point Activities" page within the "Rakuten Kakeibo" app, awarding up to 10 points to the first 30,000 users each day.

・Period: Saturday, March 28, 2026, 10:00 AM - Monday, March 30, 2026, 11:59 PM

・Bonus: 2 points awarded on the 28th (Sat), 3 points on the 29th (Sun), and 5 points on the 30th (Mon) (up to a maximum of 10 points).

※The "Rakuten Points" awarded are limited-time points.

■ About "Rakuten Kakeibo"

"Rakuten Kakeibo" is a free household finance management app that makes managing your finances easy by visualizing your daily financial transactions. By linking with bank accounts, credit cards, mobile phone bills, online shopping sites, etc., it automatically aggregates income such as salaries and bonuses, as well as daily expenses, and visualizes them through graphs and categories. Furthermore, it enables integrated management of overall assets, including securities, pensions, and card loans. Many users utilize it for a wide range of purposes, from managing daily expenses to building future assets. 

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