"Rakuten Kakeibo" Surpasses 1 Million Users

Rakuten Group, Inc. ("Rakuten") is pleased to announce that its household finance management app, "Rakuten Kakeibo," has surpassed 1 million users (Note).

To commemorate reaching 1 million users, a "1 Million User Milestone! Point Bonus Campaign" will be held for three days starting Saturday, March 28, 2026. During the campaign period, the first 30,000 users each day who tap the campaign banner on the special page within the "Rakuten Kakeibo" app will receive up to 10 Rakuten Points.

Since the launch of the iOS version in 2024 and the Android version in 2025, "Rakuten Kakeibo" has been working to improve its service convenience by offering point-earning features, premium member plans, and a calendar function. In addition to managing daily expenses, it is also used for asset management by linking with bank accounts and securities accounts. Leveraging its compatibility with various Rakuten Group services, it has expanded its user base as an easy-to-use household finance management tool.

"Rakuten Kakeibo" will continue to provide convenient features tailored to users' lifestyles, aiming to support richer lives.

(Note) The number of currently active users who have registered for "Rakuten Kakeibo" and have not withdrawn.

■ "1 Million User Milestone! Point Bonus Campaign" Overview

・Content: A campaign offering up to 10 points to the first 30,000 users each day on the "Point Activities" page within the "Rakuten Kakeibo" app.

・Period: Saturday, March 28, 2026, 10:00 AM - Monday, March 30, 2026, 11:59 PM

・Bonus: 2 points on the 28th (Sat), 3 points on the 29th (Sun), and 5 points on the 30th (Mon) (up to 10 points total).

※The "Rakuten Points" awarded are limited-time points.

■ About "Rakuten Kakeibo"

"Rakuten Kakeibo" is a free household finance management app that makes managing your finances easy by visualizing your financial movements in daily life. By linking with bank accounts, credit cards, mobile phone bills, shopping sites, etc., it automatically aggregates income such as salaries and bonuses, and daily expenses, making them visible through graphs and categories. Furthermore, it allows for integrated management of overall assets, including securities, pensions, and card loans. Many users utilize it for a wide range of purposes, from managing daily expenses to building future assets.  

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