Future Waste Separation App 'Trash Lens' Officially Launched in Nagawa Town, Nagano Prefecture

Trash Lens Inc. has officially introduced its AI-powered waste separation app 'Trash Lens' in Nagawa Town, Nagano. By simply taking a photo, residents can identify disposal methods, reducing the burden on local government and promoting resource recycling.
新製品NQ 45/100出典:PR Times

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  • 📰 Published: April 23, 2026 at 19:47
  • 🔍 Collected: April 23, 2026 at 11:31
  • 🤖 AI Analyzed: April 24, 2026 at 00:34 (13h 2m after Collected)
Trash Lens Inc. (Shinjuku, Tokyo; CEO: Kotaro Yamamoto), which aims to realize a society where everyone can engage in better resource utilization without conscious effort, announces the official start of its service for local governments in Nagawa Town, Nagano Prefecture.

Service page for municipalities: https://trashlens.com/municipality
App introduction page: https://trashlens.com
App Store URL: https://apps.apple.com/jp/app/trash-lens/id1640726539
Google Play URL: https://play.google.com/store/apps/details?id=jp.co.trashlens.android

How Municipalities Provide Information Amid Changing Separation Rules
In recent years, in the waste administration of local governments, information dissemination to residents has become increasingly important, including responding to inquiries about separation methods, notifying residents of rule changes, handling collection date changes, and providing multilingual information for foreign residents. On the other hand, it is difficult to continue delivering accurate and timely information using only paper separation tables or websites with limited staff, and a system that can both promote proper separation and reduce the burden on staff is needed.

About the introduction in Nagawa Town
The Trash Lens service for municipalities is a cloud management service that allows municipal officials to centrally manage separation information, waste collection calendars, and notices for residents. It can be introduced with no initial or operation costs and can start operation as early as the same day. Nagawa Town officially started operations this spring with the aim of reducing the burden of responding to inquiries from residents about separation methods, promoting proper separation, and improving resident service by presenting information simply by taking a photo. Residents can install the Trash Lens app via a QR code published on Nagawa Town's website or waste separation manual and use information corresponding to the local separation rules and waste collection schedule.

Comments
Mr. Yuhi Omi, Environmental Warming Countermeasures Section, Resident Life Division, Nagawa Town
'We have spent a lot of time responding to inquiries about separation methods, but with the introduction of Trash Lens, an environment has been created where residents can easily check separation information. I hope that the townspeople will use this system as a mechanism to support a comfortable life in Nagawa Town.'

Kotaro Yamamoto, Representative of Trash Lens Inc.
'Trash Lens aims to realize a society where everyone can engage in better resource utilization without conscious effort. To achieve this, we believe that cooperation with local governments, who are at the forefront of waste administration in residents' daily lives, is essential. The official start of operations in Nagawa Town is a big step toward realizing such a society. We feel that it is very significant for both the municipality and Trash Lens to contribute to solving the problems faced by municipal officials while promoting initiatives toward a circular society in the region. We will continue to work on creating a system that is easy to use for both residents and local governments by expanding the introduction to more regions.'

What is the future waste separation app 'Trash Lens'?
The question 'How do I throw this away?' that arises when you try to discard something. Trash Lens answers that question in 5 seconds by holding up your smartphone. At the same time, AI finds the value as a resource from the features detected in the image and proposes a disposal method that is highly satisfying for the user.

Maximizing value from 'How do I throw this away?'
An increasing number of people are finding value in things that are let go or to be let go. Things that were once discarded are making a fresh start with new owners through reuse or creating new value through upcycling.

On the other hand, if you carelessly discard things you no longer need, they will be processed in a way that has a high environmental impact. In recent years, the types of separation for proper waste treatment have been increasing, and in some cases, separation methods vary depending on special conditions such as dirt, which is complex. It is difficult for residents to respond to these changes. Furthermore, it is troublesome to consider more advanced resource utilization methods such as reuse and upcycling, and the means for comparison are limited.

Trash Lens aimed to realize a society where everyone can engage in better resource utilization without conscious effort, and conceived and developed a mechanism that maximizes value just by taking a quick photo of things to be let go.

There is no need to be conscious of 'Could this be valuable to others? It might sell!' but rather 'How...'