[0 Yen Burrito] Guzman y Gomez Celebrates 11th Anniversary in Japan with a Free Giveaway of 1,111 Burritos at 5 Tokyo Stores on April 29
To celebrate its 11th anniversary in Japan, Guzman y Gomez (GYG) will hold a 'FREE BURRITO DAY' on April 29, 2026, giving away 1,111 free burritos at 5 stores in Tokyo.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 20:00
- 🔍 Collected: April 14, 2026 at 11:31
- 🤖 AI Analyzed: April 19, 2026 at 17:54 (126h 22m after Collected)
"Guzman y Gomez (hereinafter GYG)", a premium Mexican fast-food brand originating from Australia operated by Transit Mexican Food Operation Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Shuichi Mizujiri), will celebrate its 11th anniversary of landing in Japan on April 29, 2026.
To express our gratitude for your continued patronage, we will hold an anniversary event called "FREE BURRITO DAY" on Wednesday, April 29, 2026 (a national holiday), distributing a total of 1,111 burritos for free at all 5 stores in Tokyo.
In addition, from Monday, April 27 to Wednesday, May 6, under the banner of "GYG 11th ANNIVERSARY", we will roll out content that lets you fully experience GYG's Mexican offerings, including anniversary decorations at all stores and an Instagram posting campaign where you can win coupons worth up to 2,500 yen.
■ Limited to 4/29: 11th Anniversary "FREE BURRITO DAY"
With the desire to have "even those who have never eaten a GYG burrito casually experience authentic Mexican food," we will distribute Light Size Burritos (Chicken) for free at 5 participating stores. The freshness prepared in-store every morning and the satisfying feeling of being tightly packed with ingredients. Please experience GYG's authentic Mexican food.
Event Date: Wednesday, April 29, 2026 (National Holiday)
Implementation Hours:
[Daytime Session] 12:00~
[Evening Session] 17:00~
*As quantities are limited, the event will end as soon as they run out.
Participating Stores: Shibuya Store, Laforet Harajuku Store, FOOD&TIME ISETAN Atre Shinagawa Store, Aoyama Store, Akasaka Store
Menu Provided: Light Size Burrito (Chicken)
Participation Condition: Presentation of the GYG official app membership card is required. Since crowding is expected on the day, we recommend downloading the app in advance.
■ Instagram Posting Campaign to Win Prizes for 111 People!
During the event period, from among those who take a photo of the decorated "GYG Logo Signboard" inside the store and post it, a total of 111 people will win a coupon worth up to 2,500 yen.
Implementation Period: Monday, April 27 to Wednesday, May 6, 2026
How to Participate:
1. Follow GYG's official Instagram (@guzmanygomezjp)
2. Take a photo of the anniversary-decorated GYG logo signboard
3. Post it on your Instagram feed mentioning the official account
Prize Details:
1st Place: 2,500 yen coupon (500 yen x 5 uses)... 11 winners
2nd Place: 1,500 yen coupon (500 yen x 3 uses)... 33 winners
3rd Place: 500 yen coupon (500 yen x 1 use)... 67 winners
■ Campaign Overview
Name | GYG 11th ANNIVERSARY
Implementation Period | Monday, April 27 to Wednesday, May 6, 2026
Implementation Details | Anniversary decorations at all stores, FREE BURRITO DAY (4/29 only), SNS campaign
[Notes]
- FREE BURRITO DAY will be distributed on a first-come, first-served basis for both daytime and evening sessions at each store. (*1)
- The SNS campaign applies to "feed posts". Private accounts are not eligible for the lottery.
- Winners will be announced around May 15 via DM from the official Instagram.
(*1) Limited distribution of 111 burritos per session at each store (Only the daytime session at Laforet Harajuku will distribute 112 burritos)
About Guzman y Gomez
Guzman y Gomez is a fast-casual style Mexican kitchen originating from Australia that serves Mexican food such as burritos, nachos, and tacos.
Drawing a line from traditional fast food, it offers a menu that thoroughly insists on fresh ingredients and a handmade cooking process. Everything from the various fillings in the signature burritos and tacos, the pico de gallo made with fresh tomatoes, to the guacamole prepared from avocados is carefully cooked by the staff's hands every morning. Furthermore, the attitude of pursuing freshness, such as strictly managing all ingredients used on an hourly basis, is the secret behind GYG's unique deliciousness.
Under the desire to "deliver the taste of authentic Mexican food and Latin culture to Japan more freely and joyfully," we offer a new experience where you can casually enjoy carefully crafted Mexican food.
GYG Official Website: https://gyg.jp/
GYG App: https:/
To express our gratitude for your continued patronage, we will hold an anniversary event called "FREE BURRITO DAY" on Wednesday, April 29, 2026 (a national holiday), distributing a total of 1,111 burritos for free at all 5 stores in Tokyo.
In addition, from Monday, April 27 to Wednesday, May 6, under the banner of "GYG 11th ANNIVERSARY", we will roll out content that lets you fully experience GYG's Mexican offerings, including anniversary decorations at all stores and an Instagram posting campaign where you can win coupons worth up to 2,500 yen.
■ Limited to 4/29: 11th Anniversary "FREE BURRITO DAY"
With the desire to have "even those who have never eaten a GYG burrito casually experience authentic Mexican food," we will distribute Light Size Burritos (Chicken) for free at 5 participating stores. The freshness prepared in-store every morning and the satisfying feeling of being tightly packed with ingredients. Please experience GYG's authentic Mexican food.
Event Date: Wednesday, April 29, 2026 (National Holiday)
Implementation Hours:
[Daytime Session] 12:00~
[Evening Session] 17:00~
*As quantities are limited, the event will end as soon as they run out.
Participating Stores: Shibuya Store, Laforet Harajuku Store, FOOD&TIME ISETAN Atre Shinagawa Store, Aoyama Store, Akasaka Store
Menu Provided: Light Size Burrito (Chicken)
Participation Condition: Presentation of the GYG official app membership card is required. Since crowding is expected on the day, we recommend downloading the app in advance.
■ Instagram Posting Campaign to Win Prizes for 111 People!
During the event period, from among those who take a photo of the decorated "GYG Logo Signboard" inside the store and post it, a total of 111 people will win a coupon worth up to 2,500 yen.
Implementation Period: Monday, April 27 to Wednesday, May 6, 2026
How to Participate:
1. Follow GYG's official Instagram (@guzmanygomezjp)
2. Take a photo of the anniversary-decorated GYG logo signboard
3. Post it on your Instagram feed mentioning the official account
Prize Details:
1st Place: 2,500 yen coupon (500 yen x 5 uses)... 11 winners
2nd Place: 1,500 yen coupon (500 yen x 3 uses)... 33 winners
3rd Place: 500 yen coupon (500 yen x 1 use)... 67 winners
■ Campaign Overview
Name | GYG 11th ANNIVERSARY
Implementation Period | Monday, April 27 to Wednesday, May 6, 2026
Implementation Details | Anniversary decorations at all stores, FREE BURRITO DAY (4/29 only), SNS campaign
[Notes]
- FREE BURRITO DAY will be distributed on a first-come, first-served basis for both daytime and evening sessions at each store. (*1)
- The SNS campaign applies to "feed posts". Private accounts are not eligible for the lottery.
- Winners will be announced around May 15 via DM from the official Instagram.
(*1) Limited distribution of 111 burritos per session at each store (Only the daytime session at Laforet Harajuku will distribute 112 burritos)
About Guzman y Gomez
Guzman y Gomez is a fast-casual style Mexican kitchen originating from Australia that serves Mexican food such as burritos, nachos, and tacos.
Drawing a line from traditional fast food, it offers a menu that thoroughly insists on fresh ingredients and a handmade cooking process. Everything from the various fillings in the signature burritos and tacos, the pico de gallo made with fresh tomatoes, to the guacamole prepared from avocados is carefully cooked by the staff's hands every morning. Furthermore, the attitude of pursuing freshness, such as strictly managing all ingredients used on an hourly basis, is the secret behind GYG's unique deliciousness.
Under the desire to "deliver the taste of authentic Mexican food and Latin culture to Japan more freely and joyfully," we offer a new experience where you can casually enjoy carefully crafted Mexican food.
GYG Official Website: https://gyg.jp/
GYG App: https:/