Sonic's DNA Comes to Life: Celebrating 35 Years of Sonic with Cutting-Edge Biotech × 'Sonic the Hedgehog' DNA Figure - LOM BABY

LOM BABY by Transeeds Inc. [Tokyo, Shibuya] announces a collaborative project, 'SONIC THE HEDGEHOG DNA FIGURE,' with the globally beloved character 'Sonic the Hedgehog,' who will celebrate its 35th anniversary in 2026.

LOM BABY has designed and synthesized 'Sonic’s DNA' using cutting-edge biotechnology.

The DNA Figure*, titled 'SONIC THE HEDGEHOG DNA FIGURE,' which encapsulates this DNA within a life-sized figurine, will be unveiled globally at SEGA STORE TOKYO starting June 23, 2026.

*What is a DNA Figure? A figurine that contains a 'character’s gene (DNA)' created through advanced biotechnology.

SONIC THE HEDGEHOG DNA FIGURE

A Collaboration to Celebrate Sonic’s 35th Anniversary This collaborative project brings together LOM BABY, known for its works using cutting-edge biotechnology, and 'Sonic the Hedgehog,' the globally recognized character known as the 'Hedgehog in the Sonic Boom,' celebrating its 35th anniversary in 2026.

1. Designing and Synthesizing 'Sonic’s DNA' LOM BABY has designed and synthesized 'Sonic’s DNA' based on symbolic information representing the character Sonic.

2. Encapsulating DNA into a Life-Sized Figure The designed and synthesized DNA is sealed inside a life-sized figure, presenting Sonic not just as something to 'see,' but as a tangible presence that can be 'touched' in the real world.

3. World Premiere at Shibuya PARCO’s SEGA STORE TOKYO 'SONIC THE HEDGEHOG DNA FIGURE' will be unveiled globally at SEGA STORE TOKYO in Shibuya PARCO starting June 23, 2026.

The 'DNA Figure' Containing Sonic’s DNA

'Sonic the Hedgehog' has been beloved by fans worldwide since its debut in 1991.

Speed. Freedom. Adventure. Friendship. The will to keep running toward the future.

This project does not merely recreate the character as a figurine. It creates the character’s DNA and seals that DNA inside the figure.

In doing so, it brings Sonic—previously existing only in two dimensions—into the real world as a presence that can be 'touched.'

Characters have previously appeared in the real world in various forms—games, films, figurines, apparel, and merchandise.

However, this work is not just a figurine that visually reproduces a character.

It is a figurine that internally holds Sonic’s DNA. Not a living being, yet possessing a presence of life.

'SONIC THE HEDGEHOG DNA FIGURE' is a bio-art toy born at the intersection of living organisms and figurines.

Concept movie released

SONIC THE HEDGEHOG DNA FIGURE in SEGA STORE TOKYO

Release Date June 23, 2026

Venue

SEGA STORE TOKYO

〒150-8377 15-1 Udagawacho, Shibuya City, Tokyo Shibuya PARCO 6F

10:00–21:00 ※Irregular holidays

Details The life-sized figure 'SONIC THE HEDGEHOG DNA FIGURE,' containing 'Sonic’s gene (DNA)' created through cutting-edge biotechnology, will be unveiled globally at Shibuya PARCO.

What is a DNA Figure? A figurine that contains a 'character’s gene (DNA)' created through advanced biotechnology.

About the 'Sonic' Series 'Sonic the Hedgehog,' the globally iconic character representing SEGA, will celebrate its 35th anniversary on June 23, 2026.

Since the release of the video game 'Sonic the Hedgehog' in 1991, the series has been released on various gaming platforms, with over 1.77 billion units sold cumulatively (including full games and F2P titles). Sonic has expanded beyond games to include globally successful film series, animations, music, and merchandise, becoming a beloved character across generations.

In this milestone 35th year, Sonic will race at the speed of sound across even more diverse stages, delivering new surprises and experiences to fans worldwide.

◆Official Sonic X (formerly Twitter) Account: Sonic the Hedgehog [Official] (@SonicOfficialJP) / X

◆Portal Site 'SONIC CHANNEL': Official Sonic Portal Site 'Sonic Channel'

LOM BABY

LOM BABY by Transeeds Inc.

A science collective composed of artists, engineers, scientists, and others, themed around 'the birth of life.'

Following its debut at the World Trade Center (New York), its exhibition at the Grand Palais (Paris) attracted approximately 4,500 visitors over two days. The collaboration with KDDI, 'LOM BABY - PLUS ULTRA,' saw all exhibited works sell out, setting new records for visitor numbers and transaction amounts at the venue, GINZA 456 Created by KDDI. The world’s first public display of 'dragon meat,' recreated using cutting-edge biotechnology, at the National Art Center, Tokyo, generated significant buzz and was featured on the front page and in a special feature of the Nihon Keizai Shimbun (The Nikkei). At EXPO2025 Osaka-Kansai, held in 2025, it was selected as an official highlight, a remarkable achievement. Additionally, LOM BABY was selected for Forbes' 'NEXT100,' a list of companies watched by the global business magazine, and was featured on the cover and in a special feature. In February 2026, it recreated the iconic 't-Virus' from 'Resident Evil' using cutting-edge biotechnology and unveiled it globally at Shibuya PARCO under official collaboration with CAPCOM. The event drew lines exceeding 90 minutes and topped news rankings and trends both domestically and internationally, generating massive response. From 2026 to 2027, LOM BABY plans to announce new biotech products for global and domestic markets, alongside collaborations with global IPs and fashion brands.

LOM BABY https://lombaby.io

Transeeds Inc. https://transeeds.com

Inquiries https://transeeds.com/contact