Trans Inc. Launches New Service Providing Insights for Global Expansion of 'Japan-Originated Content' Merchandise; Corporate Website Fully Renewed

Trans Inc. (Headquarters: Shibuya-ku, Tokyo; Representative: Yukiko Iguchi), a company specializing in the planning and manufacturing of original merchandise and corporate sales promotion support, has launched a new service called "Learning about Content Merchandise Trends Around the World - A Serial Project Delivering Information Useful for Global Expansion of Goods." In addition, ahead of its 40th anniversary, the company has fully renewed its corporate website, refreshing its structure to communicate its business and 'philosophy of manufacturing' more clearly.

### Launch of 'Learning about Content Merchandise Trends Around the World'

Background of the New Service
In recent years, the overseas market for Japanese content has been expanding, with merchandise demand growing, particularly centered around anime, games, and character IPs. Furthermore, in addition to licensing, movements to deliver products directly to users through official goods sales, real-life events, and cross-border e-commerce are accelerating.

On the other hand, global expansion requires broad expertise, including regional business customs, logistics, and legal regulations, leading to a rising need for practical information.

Based on its many years of experience in goods planning and manufacturing, as well as information and cases acquired through global expansion support, Trans Inc. has launched the new service, "Learning about Content Merchandise Trends Around the World."

Content Examples
Based on the latest information from the entertainment market, such as popular overseas IPs, local shops, and trending goods, the service will provide hints for goods development aimed at global expansion:
- Merchandise market trends by country/region
- Overseas event/pop-up shop cases
- Product trends supported by overseas fans

### Full Renewal of Corporate Website

Background of Renewal
In line with the expansion of its business scope and strengthening of information dissemination, Trans Inc. has fully renewed its corporate website. Ahead of its 40th anniversary, the structure has been revamped to better communicate its business and 'philosophy of manufacturing,' as well as diverse initiatives such as newly started services.

Key Points of Renewal
Service Page: Game IP Merchandise Planning & Production
To explain offered services more clearly, the page structure and flow have been reviewed. New pages by domain, such as Game IP, Character/IP, and Anime/Manga, have been added to organize necessary information for companies considering goods production.

Oshi Business Research Institute (Tentative)
The page for the "Oshi Business Research Institute (Tentative)," content related to 'Oshi-katsu' (fan activity) and otaku markets, has been updated. Through information on fan activity goods and business, the company communicates manufacturing and project proposals that utilize a fan's perspective.

Our Philosophy on Manufacturing
A new page summarizing Trans' approach to manufacturing has been established. Redefining its tagline as 'Fan Perspective x Professional Planning,' the company communicates its stance of delivering goods and experiential value that exceed expectations based on an understanding of brands, works, and their fans.

The company also operates the "Oshi Business Research Institute (Tentative)," which researches the fan activity market and fan culture, proposing original fan activity goods and providing information on market trends and goods production hints.