'AICHI TERROIRS' Platform Launched to Connect Aichi's Diverse Culture to the Future; Traghetto Joins the Project.
The 'AICHI TERROIRS' platform has launched to connect Aichi Prefecture's diverse culture and activities to the future. Companies like Traghetto are participating in cross-industry activities including cooking, production, and crafts. The project views regional activities as 'terroir' and aims for succession and development.
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- 📰 Published: May 29, 2026 at 10:00
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Traghetto, a company developing non-alcoholic drinks (KOMBUCHA) using fermentation technology, announces the launch of 'AICHI TERROIRS,' a new platform to develop the culture and climate of Aichi. 'AICHI TERROIRS' is a project led by the renowned restaurant 'Teppanyaki Usami' in Handa City, bringing together innovative restaurants, producers, and companies across genres in Aichi. Aichi possesses unique climates in regions like Owari, Chita, Mikawa, and Okumikawa. This project defines 'terroir' not only as natural environments like agriculture, fisheries, brewing, ceramics, and forestry, but also as the culture nurtured by human skills and the accumulation of time.
FAQ
Why is this project important in Aichi?
Aichi has diverse regions like Owari, Chita, and Mikawa, and there is a need to integrate these to pass them on to the future.