'Likes' Lead to Donations - Results of Instagram '&Sustaina!!' Linked Donation Program
Mitsubishi UFJ Trust and Banking Corporation determined a total donation of 16.89 million yen to organizations tackling social issues through its Instagram-linked program and employee voting.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 01:00
- 🔍 Collected: April 28, 2026 at 16:31
- 🤖 AI Analyzed: April 28, 2026 at 16:37 (6 min after Collected)
Mitsubishi UFJ Trust and Banking Corporation (President: Hiroshi Kubota) has decided to donate a total of 16.89 million yen through a donation program linked with its official Instagram account '&Sustaina!!', supporting organizations dedicated to solving social issues.
This initiative aimed to support groups addressing various social challenges. On the official Instagram account '&Sustaina!!', the bank introduced the supported organizations and donated 100 yen for each 'Like' on target posts. Additionally, a donation program based on employee voting results was implemented.
As a result, there were 8,293 'Likes' on the '&Sustaina!!' posts, amounting to a donation of approximately 770,000 yen. The donation program based on employee voting resulted in a donation of approximately 16.12 million yen, bringing the total donation from this program to 16.89 million yen.
Under the corporate message 'Connecting People. Connecting the Future.', the bank will continue to contribute to solving social issues and realizing a sustainable society through financial services and social contribution activities.
[Overview]
During the period, for every 'Like' on posts introducing supported organizations on the official Instagram account '&Sustaina!!', the bank donated 100 yen to each organization (upper limit: 500,000 yen per organization).
Period: January 14, 2026 – February 9, 2026
Target Organizations:
Specified Non-Profit Organization AYA*, General Incorporated Association Kids Code Club*, Stand By Co., Ltd.*, Specified Non-Profit Organization Social Change Agency*, meepa Co., Ltd.*, Certified NPO Bridge for Smile, Japanese Red Cross Society.
*Recipients of the 1st 'SoilxMUFG' grant program for solving social issues.
This initiative aimed to support groups addressing various social challenges. On the official Instagram account '&Sustaina!!', the bank introduced the supported organizations and donated 100 yen for each 'Like' on target posts. Additionally, a donation program based on employee voting results was implemented.
As a result, there were 8,293 'Likes' on the '&Sustaina!!' posts, amounting to a donation of approximately 770,000 yen. The donation program based on employee voting resulted in a donation of approximately 16.12 million yen, bringing the total donation from this program to 16.89 million yen.
Under the corporate message 'Connecting People. Connecting the Future.', the bank will continue to contribute to solving social issues and realizing a sustainable society through financial services and social contribution activities.
[Overview]
During the period, for every 'Like' on posts introducing supported organizations on the official Instagram account '&Sustaina!!', the bank donated 100 yen to each organization (upper limit: 500,000 yen per organization).
Period: January 14, 2026 – February 9, 2026
Target Organizations:
Specified Non-Profit Organization AYA*, General Incorporated Association Kids Code Club*, Stand By Co., Ltd.*, Specified Non-Profit Organization Social Change Agency*, meepa Co., Ltd.*, Certified NPO Bridge for Smile, Japanese Red Cross Society.
*Recipients of the 1st 'SoilxMUFG' grant program for solving social issues.