[Stock Investment Learning Survey 2026] Individual Investors' Learning Motivation Increases, 'Nikkei Shimbun' Maintains Strong Support, Seminar and School Usage Also Expands

Online stock school 'Kabu no Gakko dot Com' (operating company: Treasure Promote Co., Ltd., Chiyoda-ku, Tokyo, Representative Director and President: Jo Segawa) conducted a survey on the learning actualities of stock investment, targeting 800 individual investors nationwide.

As a result, it was found that nearly 30% of people subscribe to 'Nikkei Shimbun (including Nikkei Digital)' and that the number of people utilizing paid seminars and schools, in addition to magazines and books, is increasing. The number of respondents who answered 'have not used anything' decreased significantly compared to a year ago, and the amount spent on learning also increased, suggesting a growing trend of individuals engaging in stock investment after properly learning.

[Main Survey Results]

- Approximately 83% of individual investors practice some form of learning. The top paid resource is 'Nikkei Shimbun' at 27.8%. - The number of 'investors who do not learn' has significantly decreased. Active learning such as 'seminars' and 'schools' is expanding. - 28.5% of people spend '200,000 yen or more' on learning related to stock investment. - Approximately one in four beginners and women answered, 'have never used anything to learn about stocks.'

[Survey Overview]

- Survey content: Survey on Stock Investment Learning 2026 - Target respondents: 800 individual investors nationwide in their 20s to 70s (excluding students) - Number of respondents: 800 people (399 men, 401 women) - Survey period: March 16, 2026 - Survey method: Internet survey - Survey organizer: Treasure Promote Co., Ltd.

* 'Kabu no Gakko dot Com' continuously conducts questionnaire surveys targeting individual investors. Please refer to this link for detailed aggregated data and past survey results. We would appreciate it if you could set a link to 'Kabu no Gakko dot Com' when quoting this survey in articles, etc.

Strong support for 'Nikkei Shimbun,' but over 30% learn for 'free.'

In a survey targeting 800 people (excluding students) nationwide who engage in stock investment, when asked 'what they have purchased to learn about stock investment,' the most common answer was 'have only used free information/services' at 31.5%. This means that over 30% of individual investors do not 'invest' in learning itself.

The most popular paid resource was 'Nikkei Shimbun (including Nikkei Digital)' at 27.8%, still enjoying high support. This was followed by 'stock magazines' at 22.0% and 'books' at 18.5%. It can be seen that many people use readily available information on the internet and systematic knowledge from specialized media as needed.

However, 17.1% also answered '(regardless of paid or free) have never used anything to learn about stocks,' highlighting a significant difference in how individuals approach stock investment.

'Non-learners' significantly decrease. More active learners increase.

Comparing the results of this survey with the previous survey (April 2025), significant changes were observed in several items.

For example, the number of people who answered that they have used paid 'seminars (one-off events)' increased by 3.4 points from 14.4% in the previous survey to 17.8%, and 'schools (continuous enrollment)' increased by 2.4 points from 4.1% to 6.5% (both in-person and online). It appears that more people are choosing active learning, participating in learning opportunities themselves, rather than just collecting information or self-studying.

On the other hand, the proportion of people who answered 'have not used anything' significantly decreased over the past year. While it was 24.0%, about one in five, in the previous survey, it decreased by 6.9 points to 17.1% this time. As a result, the figures for most other items are higher than before, indicating an overall increase in motivation to learn about stocks.

Learning expenses also on the rise. Nearly 30% spend 200,000 yen or more on learning.

This survey also asked about 'the amount of money spent on learning about stock investment' (excluding the cost of purchasing stocks, etc.). Here too, there are signs of change in individual investors' awareness of learning.

The most common answer in both the previous and current surveys is 'less than 100,000 yen,' but its proportion decreased by 5.3 points from 69.0% to 63.7%. On the other hand, '200,000 to less than 300,000 yen' increased by 3.3 points from 6.9% to 10.2%. The total number of people who answered 200,000 yen or more increased by 4.4 points from 24.1% in the previous survey to 28.5%. More than 10% also answered '500,000 to less than 1,000,000 yen.'

It can be said that more people are approaching stock investment with a strong desire to actively invest money in learning and firmly acquire knowledge and skills.

Beginners and women 'do not learn.' Veterans emphasize specialization.