Toys "R" Us Japan to Hold Summer Sale from July 17 (Fri) - Get Great Deals on Popular Toys and Baby/Maternity Products!

Toys "R" Us Japan Co., Ltd. (Headquarters: Kawasaki City, Kanagawa Prefecture, President: Peter Schatz), which operates one of the largest comprehensive specialty stores for toys and baby products in Japan, will hold the "Toys "R" Us Babies "R" Us Summer Sale" simultaneously at all Toys "R" Us and Babies "R" Us stores nationwide and on the Toys "R" Us Babies "R" Us online store (https://www.toysrus.co.jp /https://www.babiesrus.co.jp) from Friday, July 17, 2026, to Monday, August 17, 2026.

Toys "R" Us will offer over approximately 650 items, from popular character goods to bicycles, to double the fun of summer vacation. *1 Babies "R" Us will feature a wide range of products, focusing on items for comfortable summer living and essential baby and maternity products for outings and trips home.

≪Toys "R" Us≫ ≪Babies "R" Us≫

As a summer vacation initiative, Toys "R" Us will also implement a movie theater collaboration campaign from Friday, July 3, to Monday, August 17, coinciding with the release of Disney & Pixar's latest film, "Toy Story 5." Additionally, numerous in-store participatory events such as LEGO® block and Disney Princess dress-up experiences will be held to fully support children's exciting summer vacations.

Furthermore, Toys "R" Us will hold a "Summer Black Friday" event ahead of the Summer Sale, offering popular products at great prices.

Toys "R" Us Babies "R" Us Summer Sale

・Period: Friday, July 17, 2026 – Monday, August 17, 2026 *2

・Eligible Stores: All Toys "R" Us Babies "R" Us stores nationwide, online store *3

●Toys and Children's Products

Toys "R" Us will offer a wide selection of items to liven up this summer, including popular character merchandise and our private brand "Playpop," all at great prices.

・Special Sale Page: https://www.toysrus.co.jp/ja-jp/promotions/summer/

(Example Sale Items)

Product Name: Toy Story 5 Real Talking Figure, High-Tech Buzz Lightyear, Manufacturer's Suggested Retail Price: ¥11,000 (incl. tax), Sale Price: ¥8,197 (incl. tax) (25% OFF)

Product Name: Tomica Scramble Police Station (with Special Tomica), Manufacturer's Suggested Retail Price: ¥9,350 (incl. tax), Sale Price: ¥6,537 (incl. tax) (30% OFF)

Product Name: Pokémon Pokénade Monster Ball Pikachu Friends Set, Manufacturer's Suggested Retail Price: ¥9,878 (incl. tax), Sale Price: ¥8,877 (incl. tax) (10% OFF)

Product Name: Short Sleeve Pajamas, Toy Story All-Over Print with Belly Band, Our Regular Selling Price: ¥2,099 (incl. tax), Sale Price: ¥1,469 (incl. tax) (30% OFF)

Product Name: Fun Sounds and Finger Play ♪ Bread Rolls! Anpanman First House, Manufacturer's Suggested Retail Price: ¥8,690 (incl. tax), Sale Price: ¥6,947 (incl. tax) (20% OFF)

Product Name: Premium Kuromi 18-inch Kids Bike KM-18 OT, Our Regular Selling Price: ¥29,999 (incl. tax), Sale Price: ¥27,997 (incl. tax) (10% OFF)

●Baby and Maternity Products

This sale offers great value for bulk purchases. For large baby items such as strollers and car seats, buy 3 items and get 10% OFF, or buy 4 or more items and get 15% OFF. For baby food, buy 10 items and get 20% OFF, or buy 20 items and get 25% OFF. *4 Additionally, for members only, a ¥5,000 coupon is available for purchases of Aprica car seats and strollers priced ¥60,000 (incl. tax) or more, allowing you to purchase them at a special price.

・Special Sale Page: https://www.babiesrus.co.jp/ja-jp/promotions/summer-baby/ (Scheduled to go live on Thursday, July 16, AM)

(Example Sale Items)

Product Name: ≪NEW≫ Releasing August 1st - Cururila X Plus AC (Cinnamon Beige), Our Regular Price: ¥79,749 (incl. tax)

Product Name: Lacoon Cushion Free AF Limited Earth Green, Our Regular Price: ¥73,149 (incl. tax)

Product Name: Wakodo "Enjoying Ingredients" Baby Food Series (Sea Bream/Salmon/Tuna & Carrot-Sweet Potato), Our Regular Price: ¥359 (incl. tax) (Broccoli/Spinach-Komatsuna/Burdock Root), Our Regular Price: ¥299 (incl. tax)

"Toy Story 5" Movie Theater Collaboration Campaign

A movie theater collaboration campaign will start in conjunction with the release of the movie "Toy Story 5." During the eligible period, present your movie ticket stub (including digital) at the store to receive a coupon for ¥300 OFF on eligible "Toy Story" series products. *Applicable for purchases of ¥3,000 (incl. tax) or more on eligible items in a single transaction.

・Period: Friday, July 3, 2026 – Monday, August 17, 2026

・Eligible Stores: 63 stores / 66 movie theaters *Online not eligible, first 300 customers per eligible store.

[Details] https://www.toysrus.co.jp/ja-jp/events/event-444.html

Summer Vacation In-Store Events - Get 100 Points for Participating in Eligible Events from August 9 (Sun) to August 15 (Sat)!

Children's experience events will be held at eligible stores nationwide. A variety of programs will be offered, including "Beyblade X G3 Tournament," Disney Princess dress-up photo events, workshops using LEGO® blocks, and Aqua Beads experience sessions.

Additionally, from Sunday, August 9, 2026, to Saturday, August 15, 2026, participants in eligible events will receive 100 points (app members only). All events are free to participate and can be enjoyed by the whole family.

[Details] https://www.toysrus.co.jp/ja-jp/events/event-445.htm

Products Up to 50% OFF!? Toys "R" Us Summer Black Friday

A highly advantageous sale will be held with many popular toys discounted by 30% to 50%. There will also be an exciting shopping event called "Secret Price" where prices will be revealed online on Wednesday, July 8. This is your chance to buy your desired toys at "Black Friday" bargain prices!

©Disney

[Details]

・Period (In-store): Friday, July 10, 2026 – Thursday, July 16, 2026 *2

・Period (Online): Thursday, July 9, 2026, 12:00 PM – Thursday, July 16, 2026, 11:59 PM

・Eligible Stores: All Toys "R" Us Babies "R" Us stores nationwide, online store *3

・Special Sale Page: https://www.toysrus.co.jp/ja-jp/promotions/blackfriday-toy/

・Digital Catalog: https://www.toysrus.co.jp/ja-jp/ecatalogue-list-asset-blackfriday-toy.html#iframe-box

(Example Sale Items)

*1 Items with different patterns, colors, or sizes are counted as separate items.

*2 Business hours vary by store. For details, please check https://www.toysrus.co.jp/ja-jp/stores/.

*3 Toys "R" Us Summer Sale and Summer Black Friday: DiverCity Tokyo Plaza Store, Yokohama World Porters Store, Hakata Marui Store, Ueno Marui Store, Kumamoto Sakuramachi Store, and Nagoya Nakagawa Store are excluded.

Babies "R" Us Summer Sale: Toys "R" Us standalone stores do not carry maternity and baby products except for some items.

*3 Product availability may differ between stores and the online store.

*4 The 25% OFF for purchasing 20 items is limited to Star Card members. The 20% OFF for purchasing 10 items and 25% OFF for purchasing 20 items will not be available on the online store. Hanging snacks, cup noodles, and bagged noodles are excluded from the bulk purchase sale.

*Sale items may differ in stores holding closing clearance sales.

*Product availability and quantity, as well as stock status, vary by store (including online).

*Eligible items are limited in quantity and will end once sold out, both in stores and online.

*Discount rates are based on the manufacturer's suggested retail price or our regular selling price.

<About Toys "R" Us Japan Co., Ltd.>

Toys "R" Us Japan, a subsidiary of Toys "R" Us Asia, operates under the vision of stimulating the imagination and inspiring the next generation through the power of play. We provide children with the best toy and play experiences, and families with products and services that support the healthy growth of children. We operate 158 Toys "R" Us and Babies "R" Us stores nationwide (as of July 2, 2026) and the Toys "R" Us Babies "R" Us online store, offering a wide range of products including toys and baby products carefully selected from domestic and international manufacturers, as well as original brand products and collector's items. We deliver the joy of play and discovery to a wide range of customers, from children to adults.