GOOD OPEN AIRS myX, Proposing "Outdoor Activities from Cars," Kicks Off 30th Anniversary Year and Unveils Key Visual

GOOD OPEN AIRS myX, an outdoor shop operated by Kanagawa Toyota Motor Corporation, celebrates its 30th anniversary in 2026, with the anniversary year commencing on April 1, 2026. The celebration includes the creation of a key visual, the display of a large banner, the release of an anniversary movie, and the development of commemorative products.
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  • 📰 Published: April 1, 2026 at 19:00
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GOOD OPEN AIRS myX, an outdoor shop operated by Kanagawa Toyota Motor Corporation, celebrates its 30th anniversary in 2026. The anniversary year officially kicks off on Wednesday, April 1, 2026.

Since its opening in 1996, myX has been delivering the joy of expanding into various outdoor activities, such as fishing, camping, and mountain biking, using cars as a starting point. To mark the 30th anniversary, myX will undertake initiatives including the creation of a key visual, the display of a large banner, the release of an anniversary movie, and the development of 30th-anniversary commemorative products.

## [30th Anniversary Initiatives]

■Key Visual Creation

The original logo symbolizing the 30th anniversary and the character illustrations representing myX's product categories were created by graphic artist KIRARIN, who also handles the main visuals for the outdoor event "GOOD OPEN AIRS."

This visual, expressing the wide range of categories handled by myX, such as outdoor gear, sports bikes, and cars, will be rolled out in stores, online, and as novelty items throughout the anniversary year.

30th Anniversary Key Visual

■Large Banner Display
To commemorate the 30th anniversary, a large banner featuring the newly created key visual will be displayed on the exterior wall of the store.

This banner will be placed in the same location where a banner was displayed at the time of the store's opening in 1996, marking the 30th anniversary by returning to its original spot.

Appearance of the banner 30 years ago (1996)