GOOD OPEN AIRS myX Celebrates 30th Anniversary: New Key Visual and Commemorative Initiatives Unveiled

GOOD OPEN AIRS myX, an outdoor shop operated by Kanagawa Toyota Motor Corporation, celebrated its 30th anniversary in 2026. The anniversary year officially began on Wednesday, April 1, 2026. Since its opening in 1996, the shop has delivered the joy of various outdoor activities, such as fishing, camping, and mountain biking, all triggered by the car. To mark the 30th anniversary, the company is producing a new key visual, displaying a large banner, releasing an anniversary movie, and launching commemorative products. [30th Anniversary Initiatives] 1. Key Visual Production: The original logo and character illustrations representing myX's categories were created by graphic artist KIRARIN. This visual will be used in stores, on the web, and for novelties throughout the year. 2. Large Banner Display: A large banner featuring the new key visual will be displayed on the store's exterior wall, in the same location as the original banner from 1996. 3. Anniversary Movie: A movie expressing the joy of the outdoors that myX has provided, including SUP, mountain biking, fishing, and camping, was released on April 1, 2026. 4. Commemorative Products: Original items such as SUPs, T-shirts, vehicle document holders, cycle jerseys, and carbon rims will be released sequentially from mid-April. [Thoughts on the 30th Anniversary] The myX brand was born from Kanagawa Toyota's desire to expand its business beyond just 'selling' and 'repairing' cars into 'creating,' 'improving,' and 'enjoying.' GOOD OPEN AIRS myX embodies the 'enjoying' aspect. We are deeply grateful to all our customers and stakeholders who have supported us over these 30 years. We will continue to accompany your lifestyle and deliver the joy of the outdoors.